{"id":42287,"date":"2012-11-06T10:56:15","date_gmt":"2012-11-06T11:56:15","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=42287"},"modified":"2012-11-06T10:56:15","modified_gmt":"2012-11-06T11:56:15","slug":"good-copy-habits","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/good-copy-habits\/","title":{"rendered":"Good Copy Habits"},"content":{"rendered":"

\"colourful<\/span>An old boss of mine used to be infamous for bemoaning modern business dress standards and he was always complaining that nobody wears ties anymore. He\u2019s got a point, however, and it’s now perfectly acceptable in most offices and boardrooms to wear an open necked shirt and trousers. Even for interviews, going tieless is generally acceptable.<\/p>\n

Of course, we could blame changing taste or attitudes towards business, but a lot of it has to do with making a good first impression. In the past, a sharp suit and tie was guaranteed to impress, but now everyone, including prospective employees, is getting their first impression of you before they\u2019ve even met you: via your website.<\/p>\n

Much like walking into a interview situation with a suit that was once fashionable in the ’70s, an out of date website is the worst possible start you can make, so you need to get into good habits with your web copy as soon as you can. Here are some simple ways to ensure you don’t make a web based faux-pas.<\/p>\n

Always Check Your Dates
\n<\/strong>It\u2019s absolutely vital to ensure that any dates or deadlines on your page are up to date. On seeing \u2018applications close in June 2011\u2019 on a page, prospective applicants will assume you\u2019re no longer recruiting, even if the copy itself is fresh. Ensure the main recruitment page ties to any linked pages, such as an application form, too.<\/p>\n

Spring Clean Copy
\n<\/strong>However dynamic the recruitment business is, the specifics of a job role don\u2019t always change that much and it\u2019s reasonable not to rewrite this with every new intake. Applicants will, however, spot copy that reads the same as previous intakes, so make sure you freshen up areas that can be reworked.<\/p>\n

Insist On Quality
\n<\/strong>You wouldn\u2019t accept spelling mistakes in an application form, so applicants won\u2019t accept spelling mistakes on web copy. If there are mistakes on your page, most graduates will simply close the browser window: it really does matter!<\/p>\n

Take on Help
\n<\/strong>Writing copy is time consuming, so why not outsource it? Copywriters work either with marking organisations or freelance and are usually happy working remotely. Beware, though, quality copy costs: pay good fees and you will be rewarded.<\/p>\n

Once you\u2019ve established a system which keeps your pages furnished with top quality copy it will be with you for life; it’s getting into the habit that’s hard!<\/p>\n","protected":false},"excerpt":{"rendered":"

An old boss of mine used to be infamous for bemoaning modern business dress standards and he was always complaining that nobody wears ties anymore. He\u2019s got a point, however, and it’s now perfectly acceptable in most offices and boardrooms to wear an open necked shirt and trousers. Even for interviews, going tieless is generally […]<\/p>\n","protected":false},"author":18,"featured_media":42471,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,25],"tags":[],"class_list":{"0":"post-42287","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-best-practices","8":"category-careers","9":"entry"},"yoast_head":"\nGood Copy Habits - Corporate Eye<\/title>\n<meta name=\"description\" content=\"Copy: the quality of the copy on your website will have an impact on the quality of your applicants. 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