{"id":4218,"date":"2009-02-23T06:00:26","date_gmt":"2009-02-23T06:00:26","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=4218"},"modified":"2009-02-23T00:03:12","modified_gmt":"2009-02-23T00:03:12","slug":"this-just-in-customer-experience-im","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/this-just-in-customer-experience-im\/","title":{"rendered":"This Just In &#8211; Customer Experience Affects Brand Loyalty"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-4219 lazyload\" title=\"lego_loyalty_card\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/lego_loyalty_card.jpg\" alt=\"lego_loyalty_card\" width=\"240\" height=\"180\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/lego_loyalty_card.jpg 240w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/lego_loyalty_card-150x112.jpg 150w\" data-sizes=\"(max-width: 240px) 100vw, 240px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 240px; --smush-placeholder-aspect-ratio: 240\/180;\" \/>In a <a href=\"http:\/\/experiencematters.wordpress.com\/2009\/02\/18\/customer-experience-correlates-to-loyalty\/\" target=\"_blank\" rel=\"noopener\">new study<\/a>, <a href=\"http:\/\/www.forrester.com\/Research\/Document\/Excerpt\/0,7211,53794,00.html\" target=\"_blank\" rel=\"noopener\">Forrester<\/a> reports the obvious &#8211; customer experience affects loyalty.\u00a0 In case you were wondering if there was any correlation between experience and future action, you needn&#8217;t wonder anymore.\u00a0 Forrester surveyed 4,500 U.S. consumers about 100 brands to come up with this finding.<\/p>\n<p>However, there is more to it than the obvious.\u00a0 The more interesting part of the survey is the comparison of the data to the results of a similar Forrester survey conducted in 2007.\u00a0 Across all 12 industries included in the survey, the degree of correlation between experience and loyalty increased in 2008 over 2007.\u00a0 The cause?\u00a0 The tanking economy.<!--more--><\/p>\n<p>Every marketer and brand manager knows that it costs more to acquire new customers than it does to keep existing customers.\u00a0 The results of this report tell us that this fact is even more true during an economic downturn.\u00a0 If you thought you could cut advertising or skimp on customer service to save a few dollars during the economic downturn, you better believe that those actions will have significant negative affects on your bottom line\u00a0by disappointing customers and driving them to your competitors to find a better experience.<\/p>\n<p>It&#8217;s all about experience and service when the economy is weak.\u00a0 Let&#8217;s face it &#8211; you can only drop your prices so low.\u00a0 What&#8217;s left to compete with?\u00a0 The answer is added value and that manifests in a great customer experience, which leads to brand loyalty and word-of-mouth marketing.\u00a0 Word spreads fast.\u00a0 Why not come up with a way to enhance the brand experience for your customers and give them something positive to talk about?\u00a0 According to Forrester&#8217;s statistics, the strategy works.<\/p>\n<p>What do you think?<\/p>\n<p><em>Image: <\/em><a href=\"http:\/\/flickr.com\/photos\/mrnovelty\/50603493\/\" target=\"_blank\" rel=\"noopener\"><em>Flickr<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a new study, Forrester reports the obvious &#8211; customer experience affects loyalty.\u00a0 In case you were wondering if there was any correlation between experience and future action, you needn&#8217;t wonder anymore.\u00a0 Forrester surveyed 4,500 U.S. consumers about 100 brands to come up with this finding. However, there is more to it than the obvious.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[212,110,1290,185,871,141,1289],"class_list":{"0":"post-4218","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"tag-brand-loyalty","8":"tag-corporate-branding","9":"tag-customer-experience","10":"tag-customer-loyalty","11":"tag-forrester","12":"tag-market-research","13":"tag-marketing-survey","14":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>This Just In - Customer Experience Affects Brand Loyalty<\/title>\n<meta name=\"description\" content=\"There&#039;s more to it than the obvious.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/this-just-in-customer-experience-im\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This Just In - Customer Experience Affects Brand Loyalty\" \/>\n<meta property=\"og:description\" content=\"There&#039;s more to it than the obvious.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/this-just-in-customer-experience-im\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/susangunelius\" \/>\n<meta property=\"article:published_time\" content=\"2009-02-23T06:00:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/lego_loyalty_card.jpg\" \/>\n<meta name=\"author\" content=\"Susan Gunelius\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@susangunelius\" \/>\n<meta name=\"twitter:site\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Susan Gunelius\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/this-just-in-customer-experience-im\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/this-just-in-customer-experience-im\/\"},\"author\":{\"name\":\"Susan Gunelius\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759\"},\"headline\":\"This Just In &#8211; Customer Experience Affects Brand Loyalty\",\"datePublished\":\"2009-02-23T06:00:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/this-just-in-customer-experience-im\/\"},\"wordCount\":291,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/this-just-in-customer-experience-im\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/lego_loyalty_card.jpg\",\"keywords\":[\"brand loyalty\",\"corporate branding\",\"customer experience\",\"customer loyalty\",\"forrester\",\"market research\",\"marketing survey\"],\"articleSection\":[\"Brand\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/this-just-in-customer-experience-im\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/this-just-in-customer-experience-im\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/this-just-in-customer-experience-im\/\",\"name\":\"This Just In - Customer Experience Affects Brand Loyalty\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/this-just-in-customer-experience-im\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/this-just-in-customer-experience-im\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/lego_loyalty_card.jpg\",\"datePublished\":\"2009-02-23T06:00:26+00:00\",\"description\":\"There's more to it than the obvious.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/this-just-in-customer-experience-im\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/this-just-in-customer-experience-im\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/this-just-in-customer-experience-im\/#primaryimage\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/lego_loyalty_card.jpg\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/lego_loyalty_card.jpg\",\"width\":240,\"height\":180},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/this-just-in-customer-experience-im\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.corporate-eye.com\/main\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"This Just In &#8211; Customer Experience Affects Brand Loyalty\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"name\":\"Corporate Eye\",\"description\":\"...compare, compete, excel\",\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\",\"name\":\"Corporate Eye\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"width\":283,\"height\":42,\"caption\":\"Corporate Eye\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/lucynixon\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759\",\"name\":\"Susan Gunelius\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g\",\"caption\":\"Susan Gunelius\"},\"description\":\"Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President &amp; CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, BusinessWeek.com, TodayShow.com, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&amp;T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.\",\"sameAs\":[\"http:\/\/www.KeySplashCreative.com\",\"http:\/\/www.facebook.com\/susangunelius\",\"https:\/\/x.com\/susangunelius\"],\"url\":\"https:\/\/www.corporate-eye.com\/main\/author\/susang\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"This Just In - Customer Experience Affects Brand Loyalty","description":"There's more to it than the obvious.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.corporate-eye.com\/main\/this-just-in-customer-experience-im\/","og_locale":"en_US","og_type":"article","og_title":"This Just In - Customer Experience Affects Brand Loyalty","og_description":"There's more to it than the obvious.","og_url":"https:\/\/www.corporate-eye.com\/main\/this-just-in-customer-experience-im\/","og_site_name":"Corporate Eye","article_author":"http:\/\/www.facebook.com\/susangunelius","article_published_time":"2009-02-23T06:00:26+00:00","og_image":[{"url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/lego_loyalty_card.jpg","type":"","width":"","height":""}],"author":"Susan Gunelius","twitter_card":"summary_large_image","twitter_creator":"@susangunelius","twitter_site":"@lucynixon","twitter_misc":{"Written by":"Susan Gunelius","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.corporate-eye.com\/main\/this-just-in-customer-experience-im\/#article","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/this-just-in-customer-experience-im\/"},"author":{"name":"Susan Gunelius","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759"},"headline":"This Just In &#8211; Customer Experience Affects Brand Loyalty","datePublished":"2009-02-23T06:00:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/this-just-in-customer-experience-im\/"},"wordCount":291,"commentCount":1,"publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/this-just-in-customer-experience-im\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/lego_loyalty_card.jpg","keywords":["brand loyalty","corporate branding","customer experience","customer loyalty","forrester","market research","marketing survey"],"articleSection":["Brand"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.corporate-eye.com\/main\/this-just-in-customer-experience-im\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.corporate-eye.com\/main\/this-just-in-customer-experience-im\/","url":"https:\/\/www.corporate-eye.com\/main\/this-just-in-customer-experience-im\/","name":"This Just In - Customer Experience Affects Brand Loyalty","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/this-just-in-customer-experience-im\/#primaryimage"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/this-just-in-customer-experience-im\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/lego_loyalty_card.jpg","datePublished":"2009-02-23T06:00:26+00:00","description":"There's more to it than the obvious.","breadcrumb":{"@id":"https:\/\/www.corporate-eye.com\/main\/this-just-in-customer-experience-im\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.corporate-eye.com\/main\/this-just-in-customer-experience-im\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/this-just-in-customer-experience-im\/#primaryimage","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/lego_loyalty_card.jpg","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/lego_loyalty_card.jpg","width":240,"height":180},{"@type":"BreadcrumbList","@id":"https:\/\/www.corporate-eye.com\/main\/this-just-in-customer-experience-im\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.corporate-eye.com\/main\/"},{"@type":"ListItem","position":2,"name":"This Just In &#8211; Customer Experience Affects Brand Loyalty"}]},{"@type":"WebSite","@id":"https:\/\/www.corporate-eye.com\/main\/#website","url":"https:\/\/www.corporate-eye.com\/main\/","name":"Corporate Eye","description":"...compare, compete, excel","publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.corporate-eye.com\/main\/#organization","name":"Corporate Eye","url":"https:\/\/www.corporate-eye.com\/main\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","width":283,"height":42,"caption":"Corporate Eye"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/lucynixon"]},{"@type":"Person","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759","name":"Susan Gunelius","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g","caption":"Susan Gunelius"},"description":"Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President &amp; CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, BusinessWeek.com, TodayShow.com, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&amp;T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.","sameAs":["http:\/\/www.KeySplashCreative.com","http:\/\/www.facebook.com\/susangunelius","https:\/\/x.com\/susangunelius"],"url":"https:\/\/www.corporate-eye.com\/main\/author\/susang\/"}]}},"modified_by":"Susan Gunelius","_links":{"self":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/4218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/comments?post=4218"}],"version-history":[{"count":2,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/4218\/revisions"}],"predecessor-version":[{"id":4221,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/4218\/revisions\/4221"}],"wp:attachment":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media?parent=4218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/categories?post=4218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/tags?post=4218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}