{"id":42026,"date":"2012-10-30T09:14:25","date_gmt":"2012-10-30T10:14:25","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=42026"},"modified":"2021-01-07T19:10:15","modified_gmt":"2021-01-07T18:10:15","slug":"sustainable-development-1","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/sustainable-development-1\/","title":{"rendered":"Business opportunities for inclusive and sustainable development | Part 1 of 2"},"content":{"rendered":"

\"\"<\/a><\/p>\n

This year DANIDA<\/a> (the Danish International Development Agency) celebrated its 50th anniversary, making it one of the oldest international development agencies in the world.\u00a0 To mark this it held a big pow-wow (sorry, conference) during which a paper entitled “The challenge of, and opportunity for, inclusive and sustainable development<\/a>‘ (PDF) was presented.<\/p>\n

The conference came to the conclusion that global institutions such as the United Nations and G20 had become “ineffective” and that in many countries aid should be phased out in favour of a more commercially orientated partnership approach.\u00a0 These partnerships should be built with “creative disruptors” including private sector business and finance who are willing to make the difference and tackle the challenges which exist.<\/p>\n

Reading through the paper it became more and more obvious to me that there are many, many opportunities out there for a business to become a creative disruptor and ensure that its activities build inclusive and sustainable societies.\u00a0 These opportunities exist not just for sector specific companies (infrastructure, extractive industries, etc) but for any business which has a stake in inclusive and sustainable development.<\/p>\n

However, in order to do this a business also has to face up to the four fundamental challenges the paper presents and look at how its commercial expectations and timescales can be modified to take advantage of the opportunities identified.<\/p>\n

So, without any further ado, here are those four challenges and what business can do to turn them into opportunities.<\/p>\n

<\/p>\n

Challenge 1 : Socio-economic transitions<\/strong><\/h3>\n

The 20 years preceding the global crash of 2008 saw a remarkable transfer of wealth from OECD countries to middle and low income ones.<\/p>\n

In 1988 both OECD and middle income countries averaged around 16% of their GDP as exports while low income countries averaged around 12%.\u00a0 In 1998 the OECD averaged “only” 25%\u00a0 of their GDP as exports, while the middle income countries had grown to around 35% and low income ones 20%.<\/p>\n

However most of this wealth is staying stuck in the highest echelons of the countries’ societies and is not trickling down to the population in general.\u00a0 This fast rising social inequality has been fingered by the World Economic Forum as the biggest risk to the global economy.<\/p>\n

There are steps businesses could take to try and relieve this social inequality.\u00a0 The first is to ensure that wages in its subsidiaries and supply chains are fair without executives taking an excessive proportion of profits.<\/p>\n

The second is to eschew any form of corruption.\u00a0 Cash handouts are often the oil which drives business machinery and while the vast majority of businesses don’t indulge directly, some stay discreetly quiet about how their agents have managed to land certain contracts.<\/p>\n

Challenge 2 : Persistent Poverty<\/strong><\/h3>\n

Since 1990 global poverty has undoubtedly fallen.\u00a0 The World Bank estimates that no region of the world has over 50% of its population living in absolute poverty (less than $1.25\/day) any more, with reductions of 50% in Sub-Saharan Africa and India and over 80% in China expected by 2015.<\/p>\n

However, the proportion of those living in absolute poverty has shifted from low income countries to medium income ones.\u00a0 Nearly 71% of the chronically poor now live in middle income countries, a trend which appears to be largely down to growth in GDP coming about without a commensurate increase in domestic jobs or markets.\u00a0 Furthermore, this is regardless of whether those in absolute poverty are living in urban or rural areas.<\/p>\n

The key aspect for business is to actively seek to create jobs and use local suppliers.\u00a0 This links in with Human Security in Part Two and will ensure the company has a genuinely positive effect upon not only a country’s overall economy but the lives of those living close to its operations as well.<\/p>\n

(The second and final part of this post can be read here<\/a>)<\/p>\n

Picture Credit<\/strong>: Inclusive growth + green economy = ? by CIDSE under CC Attribution License<\/a> trimmed by Chris Milton.<\/sup><\/p>\n","protected":false},"excerpt":{"rendered":"

This year DANIDA (the Danish International Development Agency) celebrated its 50th anniversary, making it one of the oldest international development agencies in the world.\u00a0 To mark this it held a big pow-wow (sorry, conference) during which a paper entitled “The challenge of, and opportunity for, inclusive and sustainable development‘ (PDF) was presented. The conference came […]<\/p>\n","protected":false},"author":1,"featured_media":42048,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[23],"tags":[7620,7621,7616,7617,7619,792,7618],"class_list":{"0":"post-42026","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-csr","8":"tag-absolute-poverty","9":"tag-chronic-poverty","10":"tag-danida","11":"tag-danish-international-development-agency","12":"tag-inclusive-development","13":"tag-poverty","14":"tag-sustainable-development","15":"entry"},"yoast_head":"\nBusiness opportunities for inclusive and sustainable development - 1<\/title>\n<meta name=\"description\" content=\"DANIDA conference on international development in favour of commercially orientated partnerships to be built with "creative disruptors": reaction\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/sustainable-development-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business opportunities for inclusive and sustainable development - 1\" \/>\n<meta property=\"og:description\" content=\"DANIDA conference on international development in favour of commercially orientated partnerships to be built with "creative disruptors": reaction\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/sustainable-development-1\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:published_time\" content=\"2012-10-30T10:14:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-07T18:10:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/10\/Inclusive-growth-green-economy-trimmed-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"780\" \/>\n\t<meta property=\"og:image:height\" content=\"399\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lucy Nixon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:site\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucy Nixon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/sustainable-development-1\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/sustainable-development-1\/\"},\"author\":{\"name\":\"Lucy Nixon\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/d273bf7421dc8f5fec96785876b760e2\"},\"headline\":\"Business opportunities for inclusive and sustainable development | Part 1 of 2\",\"datePublished\":\"2012-10-30T10:14:25+00:00\",\"dateModified\":\"2021-01-07T18:10:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/sustainable-development-1\/\"},\"wordCount\":645,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/sustainable-development-1\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/10\/Inclusive-growth-green-economy-trimmed-2.jpg\",\"keywords\":[\"absolute poverty\",\"chronic poverty\",\"danida\",\"danish international development agency\",\"inclusive development\",\"poverty\",\"sustainable development\"],\"articleSection\":[\"Corporate social responsibility\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/sustainable-development-1\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/sustainable-development-1\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/sustainable-development-1\/\",\"name\":\"Business opportunities for inclusive and sustainable development - 1\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/sustainable-development-1\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/sustainable-development-1\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/10\/Inclusive-growth-green-economy-trimmed-2.jpg\",\"datePublished\":\"2012-10-30T10:14:25+00:00\",\"dateModified\":\"2021-01-07T18:10:15+00:00\",\"description\":\"DANIDA conference on international development in favour of commercially orientated partnerships to be built with \\\"creative disruptors\\\": reaction\",\"breadcrumb\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/sustainable-development-1\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/sustainable-development-1\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/sustainable-development-1\/#primaryimage\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/10\/Inclusive-growth-green-economy-trimmed-2.jpg\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/10\/Inclusive-growth-green-economy-trimmed-2.jpg\",\"width\":780,\"height\":399,\"caption\":\"Inclusive Growth Green Economy Trimmed\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/sustainable-development-1\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.corporate-eye.com\/main\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Business opportunities for inclusive and sustainable development | Part 1 of 2\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"name\":\"Corporate Eye\",\"description\":\"...compare, compete, excel\",\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\",\"name\":\"Corporate Eye\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"width\":283,\"height\":42,\"caption\":\"Corporate Eye\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/lucynixon\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/d273bf7421dc8f5fec96785876b760e2\",\"name\":\"Lucy Nixon\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/538dc739f95aa5a2fd75d054808b18b2afa37a9282a7a8f87001a77dc128d759?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/538dc739f95aa5a2fd75d054808b18b2afa37a9282a7a8f87001a77dc128d759?s=96&d=identicon&r=g\",\"caption\":\"Lucy Nixon\"},\"description\":\"Lucy is Editor at Corporate Eye\",\"sameAs\":[\"http:\/\/www.corporate-eye.com\",\"https:\/\/x.com\/lucynixon\"],\"url\":\"https:\/\/www.corporate-eye.com\/main\/author\/lucy\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Business opportunities for inclusive and sustainable development - 1","description":"DANIDA conference on international development in favour of commercially orientated partnerships to be built with \"creative disruptors\": reaction","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.corporate-eye.com\/main\/sustainable-development-1\/","og_locale":"en_US","og_type":"article","og_title":"Business opportunities for inclusive and sustainable development - 1","og_description":"DANIDA conference on international development in favour of commercially orientated partnerships to be built with \"creative disruptors\": reaction","og_url":"https:\/\/www.corporate-eye.com\/main\/sustainable-development-1\/","og_site_name":"Corporate Eye","article_published_time":"2012-10-30T10:14:25+00:00","article_modified_time":"2021-01-07T18:10:15+00:00","og_image":[{"width":780,"height":399,"url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/10\/Inclusive-growth-green-economy-trimmed-2.jpg","type":"image\/jpeg"}],"author":"Lucy Nixon","twitter_card":"summary_large_image","twitter_creator":"@lucynixon","twitter_site":"@lucynixon","twitter_misc":{"Written by":"Lucy Nixon","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.corporate-eye.com\/main\/sustainable-development-1\/#article","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/sustainable-development-1\/"},"author":{"name":"Lucy Nixon","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/d273bf7421dc8f5fec96785876b760e2"},"headline":"Business opportunities for inclusive and sustainable development | Part 1 of 2","datePublished":"2012-10-30T10:14:25+00:00","dateModified":"2021-01-07T18:10:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/sustainable-development-1\/"},"wordCount":645,"commentCount":0,"publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/sustainable-development-1\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/10\/Inclusive-growth-green-economy-trimmed-2.jpg","keywords":["absolute poverty","chronic poverty","danida","danish international development agency","inclusive development","poverty","sustainable development"],"articleSection":["Corporate social responsibility"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.corporate-eye.com\/main\/sustainable-development-1\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.corporate-eye.com\/main\/sustainable-development-1\/","url":"https:\/\/www.corporate-eye.com\/main\/sustainable-development-1\/","name":"Business opportunities for inclusive and sustainable development - 1","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/sustainable-development-1\/#primaryimage"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/sustainable-development-1\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/10\/Inclusive-growth-green-economy-trimmed-2.jpg","datePublished":"2012-10-30T10:14:25+00:00","dateModified":"2021-01-07T18:10:15+00:00","description":"DANIDA conference on international development in favour of commercially orientated partnerships to be built with \"creative disruptors\": reaction","breadcrumb":{"@id":"https:\/\/www.corporate-eye.com\/main\/sustainable-development-1\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.corporate-eye.com\/main\/sustainable-development-1\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/sustainable-development-1\/#primaryimage","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/10\/Inclusive-growth-green-economy-trimmed-2.jpg","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/10\/Inclusive-growth-green-economy-trimmed-2.jpg","width":780,"height":399,"caption":"Inclusive Growth Green Economy Trimmed"},{"@type":"BreadcrumbList","@id":"https:\/\/www.corporate-eye.com\/main\/sustainable-development-1\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.corporate-eye.com\/main\/"},{"@type":"ListItem","position":2,"name":"Business opportunities for inclusive and sustainable development | Part 1 of 2"}]},{"@type":"WebSite","@id":"https:\/\/www.corporate-eye.com\/main\/#website","url":"https:\/\/www.corporate-eye.com\/main\/","name":"Corporate Eye","description":"...compare, compete, excel","publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.corporate-eye.com\/main\/#organization","name":"Corporate Eye","url":"https:\/\/www.corporate-eye.com\/main\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","width":283,"height":42,"caption":"Corporate Eye"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/lucynixon"]},{"@type":"Person","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/d273bf7421dc8f5fec96785876b760e2","name":"Lucy Nixon","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/538dc739f95aa5a2fd75d054808b18b2afa37a9282a7a8f87001a77dc128d759?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/538dc739f95aa5a2fd75d054808b18b2afa37a9282a7a8f87001a77dc128d759?s=96&d=identicon&r=g","caption":"Lucy Nixon"},"description":"Lucy is Editor at Corporate Eye","sameAs":["http:\/\/www.corporate-eye.com","https:\/\/x.com\/lucynixon"],"url":"https:\/\/www.corporate-eye.com\/main\/author\/lucy\/"}]}},"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/42026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/comments?post=42026"}],"version-history":[{"count":7,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/42026\/revisions"}],"predecessor-version":[{"id":52910,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/42026\/revisions\/52910"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media\/42048"}],"wp:attachment":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media?parent=42026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/categories?post=42026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/tags?post=42026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}