{"id":41928,"date":"2012-10-01T21:37:51","date_gmt":"2012-10-01T22:37:51","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=41928"},"modified":"2012-10-01T21:37:51","modified_gmt":"2012-10-01T22:37:51","slug":"1-out-of-2-consumers-think-brand-facebook-pages-are-more-useful-than-websites","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/1-out-of-2-consumers-think-brand-facebook-pages-are-more-useful-than-websites\/","title":{"rendered":"1 out of 2 Consumers Think Brand Facebook Pages Are More Useful Than Websites"},"content":{"rendered":"<p>According to a survey by <a href=\"http:\/\/lab42.com\/infographics\/like-us\" rel=\"nofollow\">Lab42<\/a>, about one out of two consumers think a brand&#8217;s Facebook Page is more useful than a brand&#8217;s website. Of course, it&#8217;s imperative that brands maintain their own controlled online presence via a website as well as a Facebook Page as parts of a comprehensive, integrated marketing plan. However, for brands that aren&#8217;t completely sold on the value of a Facebook Page, the results of this study simply add to the ever-accumulating data telling us that consumers want to find brands on Facebook.<\/p>\n<p>For example, the study also revealed the following statistics related to consumers&#8217; opinions and preferences about brand Faceboook Pages:<\/p>\n<ul>\n<li>87% of people <em>like<\/em> brands on Facebook.<\/li>\n<li>82% of people who <em>like<\/em> brands on Facebook believe that Facebook is a good place to interact with those brands.<\/li>\n<li>Out of the people who think Facebook is a good place to interact with brands, 35% believe that brands listen to them more on Facebook.<\/li>\n<li>75% of people who <em>like<\/em> brands on Facebook feel more connected to those brands.<\/li>\n<li>69% of people who like brands on Facebook have done so because a friend liked the brand.<\/li>\n<li>34% of people <em>like<\/em> brands on Facebook in order to get discounts and promotions<\/li>\n<li>21% of people <em>like<\/em> brands on Facebook in order to get free giveaways.<\/li>\n<li>14% of people <em>like<\/em> brands on Facebook because they are already loyal customers of the brand.<\/li>\n<li>11% of people <em>like<\/em> brands on Facebook because they trust those brands.<\/li>\n<li>The top three ways consumers interact with brands on Facebook are: print coupons, like\/comment on the brand&#8217;s page, and learn about new products (in that order).<\/li>\n<li>46% of people who <em>like<\/em> brands on Facebook have liked brands that they have no plans to purchase. 52% liked those brands to get a free item. 46% liked those brands because they actually like the brands but can&#8217;t afford them, and 24% liked those brands to help a friend.<\/li>\n<li>73% of people who <em>like<\/em> brands on Facebook have unliked brands on Facebook.<\/li>\n<li>The top three reasons consumers\u00a0unlike brands on Facebook are: the brand posted too frequently, they stopped liking the brand, and they had a bad customer experience with the brand (in that order).<\/li>\n<li>47% of people do not <em>like<\/em> brands because brands clutter their news feeds. 36% don&#8217;t want to be contacted by brands. 30% are concerned about their privacy, and 27% only post things relevant to their own lives.<\/li>\n<\/ul>\n<p>You can see all of the data from the Lab42 study in the infographic below. Click to view it at full size.<\/p>\n<p><a href=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/10\/facebook-brand-likes-infographic.jpg\"><img decoding=\"async\" class=\"alignleft  wp-image-41932 lazyload\" title=\"facebook brand likes infographic\" alt=\"facebook brand likes infographic\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/10\/facebook-brand-likes-infographic.jpg\" width=\"575\" height=\"3331\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 575px; --smush-placeholder-aspect-ratio: 575\/3331;\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to a survey by Lab42, about one out of two consumers think a brand&#8217;s Facebook Page is more useful than a brand&#8217;s website. Of course, it&#8217;s imperative that brands maintain their own controlled online presence via a website as well as a Facebook Page as parts of a comprehensive, integrated marketing plan. However, for [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":41932,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[6855,235,100,4951,6982,6526,520,1011,135],"class_list":{"0":"post-41928","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand","8":"tag-brand-facebook-pages","9":"tag-brand-marketing","10":"tag-brand-strategy","11":"tag-brands-on-facebook","12":"tag-digital-branding","13":"tag-facebook-marketing","14":"tag-online-branding","15":"tag-social-media-branding","16":"tag-social-media-marketing","17":"entry"},"yoast_head":"<!-- This site is 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