{"id":41848,"date":"2012-09-25T03:00:52","date_gmt":"2012-09-25T04:00:52","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=41848"},"modified":"2012-09-25T03:00:52","modified_gmt":"2012-09-25T04:00:52","slug":"4-ways-brands-can-wow-with-twitter-header-photo-designs","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/4-ways-brands-can-wow-with-twitter-header-photo-designs\/","title":{"rendered":"4 Ways Brands Can Wow with Twitter Header Photo Designs"},"content":{"rendered":"<p>Last week, Twitter rolled out its new <a href=\"http:\/\/blog.twitter.com\/2012\/09\/because-you-have-more-to-show.html\">header photo<\/a> design feature for user profiles. Now, all Twitter profiles can include not just an avatar image, but also a large header image that appears at the top of their profile timelines, similar to the Facebook cover photo design.<\/p>\n<p>The launch of Twitter header photos gives brands another way to visually connect with consumers, and already, brands are getting creative with header photos that enhance their Twitter profiles in a variety of ways. Following are four ways that brands have already found to wow audiences with Twitter header photo designs. Take a look at these great early examples and think about how you can turn your boring Twitter profile into a visualization of your brand promise with a great header photo.<\/p>\n<h3><strong>1. Show Your Products<\/strong><\/h3>\n<p>Imagine a bakery with a Twitter header photo filled with delicious treats or a high-end jeweler displaying its beautiful designs. Already, brands like <a href=\"https:\/\/twitter.com\/starbucks\">Starbucks<\/a> and <a href=\"https:\/\/twitter.com\/vanityfair\">Vanity Fair<\/a> have rolled out Twitter header photos that show their products in very different ways.<\/p>\n<div class=\"clearall\"><img decoding=\"async\" class=\"alignnone  wp-image-41851 lazyload\" style=\"--smush-placeholder-width: 516px; --smush-placeholder-aspect-ratio: 516\/311;border: 1px solid black; margin-bottom: 10px;\" title=\"twitter starbucks\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/09\/twitter-starbucks.png\" alt=\"twitter starbucks\" width=\"516\" height=\"311\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/09\/twitter-starbucks.png 516w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/09\/twitter-starbucks-150x90.png 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/09\/twitter-starbucks-300x180.png 300w\" data-sizes=\"(max-width: 516px) 100vw, 516px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/div>\n<div class=\"clearall\"><img decoding=\"async\" class=\"alignnone size-full wp-image-41852 lazyload\" style=\"--smush-placeholder-width: 517px; --smush-placeholder-aspect-ratio: 517\/310;border: 1px solid black; margin-bottom: 10px;\" title=\"twitter vanity fair\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/09\/twitter-vanity-fair.png\" alt=\"twitter vanity fair\" width=\"517\" height=\"310\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/09\/twitter-vanity-fair.png 517w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/09\/twitter-vanity-fair-150x89.png 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/09\/twitter-vanity-fair-300x179.png 300w\" data-sizes=\"(max-width: 517px) 100vw, 517px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/div>\n<h3><strong>2. Show Your Employees and Offices<\/strong><\/h3>\n<p>What better way to make your brand more human than by showing your employees in your brand&#8217;s Twitter header photo? It&#8217;s a smart move for a brand like <a href=\"https:\/\/twitter.com\/ford\">Ford<\/a>. You can also give your audience a peek into life at the company and people behind the brand by displaying photos of your office or working environments. Take a look at the Twitter header image from <a href=\"https:\/\/twitter.com\/huffingtonpost\">The Huffington Post<\/a> below for a great example.<\/p>\n<div class=\"clearall\"><img decoding=\"async\" class=\"alignnone size-full wp-image-41853 lazyload\" style=\"--smush-placeholder-width: 518px; --smush-placeholder-aspect-ratio: 518\/310;border: 1px solid black; margin-bottom: 10px;\" title=\"twitter ford\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/09\/twitter-ford.png\" alt=\"twitter ford\" width=\"518\" height=\"310\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/09\/twitter-ford.png 518w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/09\/twitter-ford-150x89.png 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/09\/twitter-ford-300x179.png 300w\" data-sizes=\"(max-width: 518px) 100vw, 518px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/div>\n<div class=\"clearall\"><img decoding=\"async\" class=\"alignnone size-full wp-image-41854 lazyload\" style=\"--smush-placeholder-width: 520px; --smush-placeholder-aspect-ratio: 520\/309;border: 1px solid black; margin-bottom: 10px;\" title=\"twitter huffington post\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/09\/twitter-huffington-post.png\" alt=\"twitter huffington post\" width=\"520\" height=\"309\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/09\/twitter-huffington-post.png 520w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/09\/twitter-huffington-post-150x89.png 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/09\/twitter-huffington-post-300x178.png 300w\" data-sizes=\"(max-width: 520px) 100vw, 520px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/div>\n<h3><strong>3. Show What You Do<\/strong><\/h3>\n<p>Service organizations and non-profits might not have tangible products to display in their Twitter header photos, but they can show photos of what they do. Check out the Twitter header photos for <a href=\"https:\/\/twitter.com\/charitywater\">Charity: Water<\/a> and <a href=\"https:\/\/twitter.com\/greenpeace\">Greenpeace<\/a> to see what I mean. Also, take a closer look at the Greenpeace header image and you&#8217;ll see a clever design trick where the avatar image matches up exactly with the larger header image behind it. Instead of using the organization&#8217;s logo, like most companies and organizations do in their Twitter profiles, Greenpeace focuses more on the brand&#8217;s mission in its avatar and header photo.<\/p>\n<div class=\"clearall\"><img decoding=\"async\" class=\"alignnone size-full wp-image-41855 lazyload\" style=\"--smush-placeholder-width: 518px; --smush-placeholder-aspect-ratio: 518\/309;border: 1px solid black; margin-bottom: 10px;\" title=\"twitter charity water\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/09\/twitter-charity-water.png\" alt=\"twitter charity water\" width=\"518\" height=\"309\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/09\/twitter-charity-water.png 518w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/09\/twitter-charity-water-150x89.png 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/09\/twitter-charity-water-300x178.png 300w\" data-sizes=\"(max-width: 518px) 100vw, 518px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/div>\n<div class=\"clearall\"><img decoding=\"async\" class=\"alignnone size-full wp-image-41856 lazyload\" style=\"--smush-placeholder-width: 520px; --smush-placeholder-aspect-ratio: 520\/309;border: 1px solid black; margin-bottom: 10px;\" title=\"twitter greenpeace\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/09\/twitter-greenpeace.png\" alt=\"twitter greenpeace\" width=\"520\" height=\"309\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/09\/twitter-greenpeace.png 520w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/09\/twitter-greenpeace-150x89.png 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/09\/twitter-greenpeace-300x178.png 300w\" data-sizes=\"(max-width: 520px) 100vw, 520px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/div>\n<h3><strong>4. Show Your Brand Promise<\/strong><\/h3>\n<p>Brands like <a href=\"https:\/\/twitter.com\/nike\">Nike<\/a> and <a href=\"https:\/\/twitter.com\/redbull\">Red Bull<\/a> use inspirational and motivational images in their Twitter header photos, which reflect the brands&#8217; promises. These are brands that connect with consumers on an emotional level, and the decision to use visuals that represent the brand promise rather than products is a smart one for both brands.<\/p>\n<div class=\"clearall\"><img decoding=\"async\" class=\"alignnone size-full wp-image-41857 lazyload\" style=\"--smush-placeholder-width: 520px; --smush-placeholder-aspect-ratio: 520\/313;border: 1px solid black; margin-bottom: 10px;\" title=\"twitter nike\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/09\/twitter-nike.png\" alt=\"twitter nike\" width=\"520\" height=\"313\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/09\/twitter-nike.png 520w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/09\/twitter-nike-150x90.png 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/09\/twitter-nike-300x180.png 300w\" data-sizes=\"(max-width: 520px) 100vw, 520px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/div>\n<div class=\"clearall\"><img decoding=\"async\" class=\"alignnone size-full wp-image-41858 lazyload\" style=\"--smush-placeholder-width: 521px; --smush-placeholder-aspect-ratio: 521\/308;border: 1px solid black;\" title=\"twitter red bull\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/09\/twitter-red-bull.png\" alt=\"twitter red bull\" width=\"521\" height=\"308\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/09\/twitter-red-bull.png 521w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/09\/twitter-red-bull-150x88.png 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/09\/twitter-red-bull-300x177.png 300w\" data-sizes=\"(max-width: 521px) 100vw, 521px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/div>\n<p>Have you seen any brands with amazing or creative Twitter header photos? Leave a comment and share your favorites to date.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week, Twitter rolled out its new header photo design feature for user profiles. Now, all Twitter profiles can include not just an avatar image, but also a large header image that appears at the top of their profile timelines, similar to the Facebook cover photo design. The launch of Twitter header photos gives brands [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":41858,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[103,235,104,105,5931,1024,647,1011,135,6230,7583,5932],"class_list":{"0":"post-41848","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand","8":"tag-brand-image","9":"tag-brand-marketing","10":"tag-brand-message","11":"tag-brand-promise","12":"tag-brands-on-twitter","13":"tag-digital-marketing","14":"tag-online-marketing","15":"tag-social-media-branding","16":"tag-social-media-marketing","17":"tag-twitter-branding","18":"tag-twitter-header-photo","19":"tag-twitter-marketing","20":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Ways Brands Can Wow with Twitter Header Photo Designs<\/title>\n<meta name=\"description\" content=\"Learn 4 ways (and see examples) that brands can turn boring Twitter profiles into amazing ones with Twitter header photos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/4-ways-brands-can-wow-with-twitter-header-photo-designs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Ways Brands Can Wow with Twitter Header Photo Designs\" \/>\n<meta property=\"og:description\" content=\"Learn 4 ways (and see examples) that brands can turn boring Twitter profiles into amazing ones with Twitter header photos.\" \/>\n<meta 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