{"id":41606,"date":"2012-09-06T04:21:08","date_gmt":"2012-09-06T03:21:08","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=41606"},"modified":"2012-09-06T04:21:08","modified_gmt":"2012-09-06T03:21:08","slug":"personalized-branding-for-absolut-vodka-means-4-million-custom-bottle-designs","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/personalized-branding-for-absolut-vodka-means-4-million-custom-bottle-designs\/","title":{"rendered":"Personalized Branding for Absolut Vodka Means 4 Million Custom Bottle Designs"},"content":{"rendered":"

\"absolutAbsolut Vodka<\/a> is rolling out 4 million custom bottle designs in an effort to turn the limited-edition packaging trend into an effective personalized branding tactic.<\/p>\n

Unlike other brands that roll out limited-edition package designs for cause marketing and seasonal marketing campaigns, Absolut is going a step further by creating 4 million unique bottle designs, each slightly different from the next and all with their own identifying number. The campaign tagline and copy reads, “Absolut Unique. One of a kind. Millions of expressions.”<\/p>\n

As Gabriel Beltrone of AdWeek explains<\/a>, the “exclusivity” of the promotion targets an audience who responds to campaigns that play to vanity and drives the desire to own one of a small number of collectible branded bottles or items. Gabriel writes, “The new Absolut is meant to deliver that same dopamine kick, on steroids.”<\/p>\n

You can see the behind-the-scenes video from the Absolut marketing team that provides more details below:<\/p>\n


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