{"id":41449,"date":"2012-08-24T03:44:14","date_gmt":"2012-08-24T02:44:14","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=41449"},"modified":"2012-08-24T03:44:14","modified_gmt":"2012-08-24T02:44:14","slug":"ppc-accounts-for-only-6-of-u-k-search-clicks","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/ppc-accounts-for-only-6-of-u-k-search-clicks\/","title":{"rendered":"PPC Accounts for Only 6% of U.K. Search Clicks"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-41455 lazyload\" title=\"mouse click\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/08\/mouse-click.jpg\" alt=\"mouse click\" width=\"300\" height=\"199\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/08\/mouse-click.jpg 300w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/08\/mouse-click-150x99.jpg 150w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/199;\" \/>According to a study of 1.4 billion successful search queries from 28 million people in the United Kingdom, which was conducted by GroupM UK and Nielsen, only 6% of clicks from search engines come from paid search while 94% come from natural (unpaid) search.<\/p>\n<p>The research also found that women are more likely to click on PPC search results (53%) than men (47%).<\/p>\n<p>Furthermore, the number of people who click on paid search results increases with age as follows:<\/p>\n<ul>\n<li>Ages 2-17 = 5% click<\/li>\n<li>Ages 18-24 = 11% click<\/li>\n<li>Ages 25-34 = 18% click<\/li>\n<li>Ages 35-44 = 21% click<\/li>\n<li>Ages 45-54 = 21% click<\/li>\n<li>Ages 55+ = 23% click<\/li>\n<\/ul>\n<p>Brands will be interested to learn that the study found 80% of U.K. searches for brand terms ended with the searcher clicking on the first search result. In fact, just 10% of respondents clicked beyond the third result for branded search terms. That&#8217;s significantly different from the 39% of people who click on search results <em>after<\/em> the first three for non-brand search terms.<\/p>\n<p>Furthermore, industry affects click-through rates (CTRs) as well. The study found the highest CTRs for search result positions one, two, and three in the following verticals: airlines (93%), auto manufacturer (84%), and broadcast media (83%). On the other side of the spectrum, the lowest CTRs for search results positions one, two, and three were found in computers and consumer electronics (56%), home and gardens (60%), and current events\/news (69%).<\/p>\n<p>More data is offered in the infographic below from <a href=\"http:\/\/econsultancy.com\/us\/blog\/10586-ppc-accounts-for-just-6-of-total-search-clicks-infographic\">eConsultancy<\/a>, which was produced by MEC and Neo Mammalian Studios. There is a lot of information in it that could be considered as you develop your paid search strategy for your brand in the future.<br \/>\n<a href=\"http:\/\/econsultancy.com\/blog\/10586-evaluating-the-uk-search-marketing-landscape-infographic\"><img decoding=\"async\" title=\"Evaluating the UK search marketing landscape infographic\" data-src=\"http:\/\/www.mecmanchester.co.uk\/images\/evaluating-the-uk-search-marketing-landscape.jpg\" alt=\"Evaluating the UK search marketing landscape infographic\" width=\"575\" height=\"3440\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 575px; --smush-placeholder-aspect-ratio: 575\/3440;\" \/><\/a><br \/>\n<a href=\"http:\/\/econsultancy.com\">Econsultancy.com \u2013 Become a smarter digital marketer<\/a><\/p>\n<p><em>Image: <a href=\"http:\/\/www.sxc.hu\/photo\/1208422\">Ariel da Silva Parreira<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to a study of 1.4 billion successful search queries from 28 million people in the United Kingdom, which was conducted by GroupM UK and Nielsen, only 6% of clicks from search engines come from paid search while 94% come from natural (unpaid) search. The research also found that women are more likely to click [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":41455,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[496,7557,7190,646,7556,7558,7559,7560,972],"class_list":{"0":"post-41449","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand","8":"tag-brand-advertising","9":"tag-brand-search","10":"tag-digital-advertising","11":"tag-online-advertising","12":"tag-paid-search","13":"tag-ppc","14":"tag-ppc-ads","15":"tag-search-ads","16":"tag-search-advertising","17":"entry"},"yoast_head":"<!-- This site is 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