{"id":41411,"date":"2012-08-21T03:48:47","date_gmt":"2012-08-21T02:48:47","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=41411"},"modified":"2021-01-04T14:25:30","modified_gmt":"2021-01-04T13:25:30","slug":"4-out-of-10-mobile-device-users-have-clicked-on-mobile-ads","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/4-out-of-10-mobile-device-users-have-clicked-on-mobile-ads\/","title":{"rendered":"4 out of 10 Mobile Device Users Have Clicked on Mobile Ads"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-41415 lazyload\" title=\"mobile ad jim beam\" alt=\"mobile ad jim beam\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/08\/mobile-ad-jim-beam.jpg\" width=\"275\" height=\"413\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/08\/mobile-ad-jim-beam.jpg 320w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/08\/mobile-ad-jim-beam-133x200.jpg 133w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/08\/mobile-ad-jim-beam-200x300.jpg 200w\" data-sizes=\"(max-width: 275px) 100vw, 275px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 275px; --smush-placeholder-aspect-ratio: 275\/413;\" \/>Mobile advertising is still in its infancy, but trends related to mobile device users&#8217; behaviors and willingness to click on ads show that brands are heading in the right direction by focusing part of their marketing budgets on the mobile audience.<\/p>\n<p>Adobe&#8217;s 2012 mobile consumer survey, which was conducted by Keynote Services in March (about the same time as the <a href=\"https:\/\/www.corporate-eye.com\/main\/2012-digital-video-advertising-report\/\">Adobe Digital Advertising study<\/a>), found that 40% of mobile users have clicked on ads when using their mobile devices.<\/p>\n<p>Looking at the study results a bit closer, 42% of mobile users have clicked through on mobile web ads and 37% have clicked through on ads in mobile apps. Furthermore, men are more likely to click on in-app ads than women (42% vs. 32%).<\/p>\n<p>Keep in mind, the study reports users who have clicked on mobile ads at some point in time. That doesn&#8217;t mean that they click on mobile ads frequently or if they&#8217;ve even clicked on a mobile ad more than once. Perhaps more important is the finding that the majority of mobile users have never clicked through on a mobile ad at all.<\/p>\n<p>Mobile commerce is also growing according to the Adobe survey. The report found, &#8220;people are most comfortable spending in the range of $1-$250 on their mobile devices (just over 40% overall). When shopping via mobile apps, Android tablet users report the highest satisfaction rate at 88%, followed by the iPad at 71%.&#8221;<\/p>\n<p>Additional interesting statistics reported in the study are:<\/p>\n<ul>\n<li>Facebook is the most popular social networking site for mobile users (88% Facebook vs. 35% Twitter vs. 21% Google+).<\/li>\n<li>Younger mobile users (ages 8-29) spend the most time using their mobile devices at 3-5 hours per week on mobile websites (28%) and mobile apps (28%). Senior mobile users (ages 50-64) spend the least time using their mobile devices at less than 1 hour per week on both mobile websites and apps.<\/li>\n<li>Android mobile phones are the most popular across all age groups (58% young, 50% middle-aged, 38% senior).<\/li>\n<li>Apple&#8217;s iPad tablet is the most popular among young (27%) and middle-aged (31%) groups, but the Kindle Fire is most popular among the senior audience.<\/li>\n<li>QR codes have been scanned in the past three months by a growing number of young (38%) and middle-aged (40%) mobile users.<\/li>\n<li>More people are using location-based mobile services primarily due to consumer incentives offered when people &#8220;check in.&#8221; Young users (35%) are most likely to check in while seniors (18%) are least likely to do so.<\/li>\n<\/ul>\n<p>Mobile marketing is the hottest thing for brands in 2012. What is your company doing to market your brand to the mobile audience? Leave a comment and share your thoughts.<\/p>\n<p><em>Image: <a href=\"http:\/\/www.flickr.com\/photos\/robzand\/4542338482\/\">Rob Zand<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobile advertising is still in its infancy, but trends related to mobile device users&#8217; behaviors and willingness to click on ads show that brands are heading in the right direction by focusing part of their marketing budgets on the mobile audience. Adobe&#8217;s 2012 mobile consumer survey, which was conducted by Keynote Services in March (about [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41415,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[496,100,6600,558,6336],"class_list":{"0":"post-41411","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand","8":"tag-brand-advertising","9":"tag-brand-strategy","10":"tag-mobile-ads","11":"tag-mobile-advertising","12":"tag-mobile-branding","13":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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