{"id":4124,"date":"2009-02-24T09:48:43","date_gmt":"2009-02-24T09:48:43","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=4124"},"modified":"2021-01-07T11:59:54","modified_gmt":"2021-01-07T10:59:54","slug":"going-gray","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/going-gray\/","title":{"rendered":"Going Gray"},"content":{"rendered":"<div class=\"pqRight\"><a href=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/unemployment-annotated-r.jpg\"><img decoding=\"async\"  title=\"Bureau of Labor statistics\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/unemployment-annotated-r-300x292.jpg\" alt=\"Bureau of Labor statistics\" width=\"250\" height=\"242\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/242;\" \/><\/a><\/div>\n<p>At the level of the national economy, employment news is bad across the board\u2014but even worse for those over 55.  The unemployment rate for \u201cseniors\u201d has doubled in the past year, from about 3% to about 6%.  And although the hardest hit segment of this group is undereducated men, there is a definite effect for the entire age group.  (<a href=\"http:\/\/www.urban.org\/url.cfm?ID=901223\" target=\"_blank\" rel=\"noopener noreferrer\">Urban Institute Report<\/a>)<\/p>\n<p>Now add the fact that some retirees are returning to the job market, while many workers who might have retired soon can no longer afford to stop working&#8211;and you have the makings of a sad story.Or maybe . . . the makings of a happy ending for many companies and job-seekers.  Older workers represent a treasure-trove of experience, knowledge and dedication, so having more of them available could be a boon to many companies.<\/p>\n<p>For a crash course on the benefits of hiring and\/or retaining older workers, check out this summary at <a href=\"http:\/\/www.entrepreneur.com\/humanresources\/hiring\/article167500.html\" target=\"_blank\" rel=\"noopener noreferrer\">Entrepreneur<\/a> and an interesting study by <a href=\"http:\/\/www.communityinclusion.org\/article.php?article_id=231\" target=\"_blank\" rel=\"noopener noreferrer\">Community Inclusion<\/a>.   In a nutshell:  older workers bring value-adds of experience, knowledge, and maturity, yet often cost less in terms of total compensation that younger hires.<\/p>\n<p>Once you\u2019re convinced, consider some of the best practices suggested by the <a href=\"https:\/\/www.nowcc.org\" target=\"_blank\" rel=\"noopener noreferrer\">National Older Worker Career Center <\/a>(NOWCC).  For online recruiting, best practices come down to two key points:<\/p>\n<ul>\n<li>First, avoid age-biased messaging.  NOWCC gives a great example of the first point, suggesting that messages like &#8220;A great place to launch your career&#8221; can be replaced (or supplemented) with messages like \u201cA great place to showcase your talents.\u201d<\/li>\n<li> Second, include all ages when depicting your employees.<\/li>\n<\/ul>\n<p>To put this advice into context, let\u2019s look at <a href=\"http:\/\/h10055.www1.hp.com\/jobsathp\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hewlett-Packard<\/a>&#8211;where the Careers site is delivering a subtly youth-oriented message:<\/p>\n<div class=\"pqRight\"><a href=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/hp.jpg\"><img decoding=\"async\" title=\"hp\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/hp-300x224.jpg\" alt=\"hp\" width=\"300\" height=\"224\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/224;\" \/><\/a><\/div>\n<p>The only picture on the page is of two very young people.  And the highlighted message says:  &#8220;When you join HP, you\u2019ll be given every opportunity to stretch your talents, strive for new solutions and succeed beyond what you thought was possible. And when you do, you\u2019ll be recognized and rewarded as you grow and win along with us.&#8221;<\/p>\n<p>That\u2019s not obviously ageist language\u2014but put it together with the picture, and there\u2019s a definite suggestion that youngsters are the ideal candidates to &#8220;grow and win&#8221; along with HP.<\/p>\n<p>Intentional?  Almost certainly not!  But the suggestion is there nonetheless.  <\/p>\n<p>Now let\u2019s look at this image from Securian\u2019s Careers home page:<\/p>\n<div class=\"pqRight\"><a href=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/securian-full.jpg\"><img decoding=\"async\" class=\"size-medium wp-image-4143 alignnone lazyload\" title=\"Securian\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/securian-full-300x262.jpg\" alt=\"Securian\" width=\"300\" height=\"262\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/securian-full-300x262.jpg 300w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/securian-full-150x131.jpg 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/securian-full.jpg 659w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/262;\" \/><\/a><\/div>\n<p>No gray beards in this group picture, but clearly at least a couple of fifty-somethings.   And the text includes a historical dimension (&#8220;Securian has spent over 125 years keeping the long-term promises we make to our customers&#8221;) plus a &#8220;people&#8221; description that focuses on mature capabilities (\u201cwho bring their ingenuity, hard work, integrity and dedication, each and every day\u201d).<\/p>\n<p>Again, the effect is subtle.  But there\u2019s definitely a different tone and orientation.<\/p>\n<p>It\u2019s tempting to say &#8220;Yes, but one is a tech company and one is an insurance company\u2014HP wants youth and innovation, Securian wants maturity and stability.&#8221;  That\u2019s not the whole story, though.  The Hewlett-Packard Careers site is serving<em> all<\/em> parts of the company, not just the gee-whiz departments.  So they need to reach candidates with mature capabilities as well as recent graduates.<\/p>\n<p>More to come about &#8220;Going Gray&#8221; in my next post:  <em><a href=\"https:\/\/www.corporate-eye.com\/main\/a-tale-of-two-stanleys\/\">A Tale of Two Stanleys<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At the level of the national economy, employment news is bad across the board\u2014but even worse for those over 55. The unemployment rate for \u201cseniors\u201d has doubled in the past year, from about 3% to about 6%. And although the hardest hit segment of this group is undereducated men, there is a definite effect for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,25],"tags":[1286,1285],"class_list":{"0":"post-4124","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-best-practices","7":"category-careers","8":"tag-older-employees","9":"tag-recruiting","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Going Gray - Corporate Eye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/going-gray\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Going Gray - Corporate Eye\" \/>\n<meta property=\"og:description\" content=\"At the level of the national economy, employment news is bad across the board\u2014but even worse for those over 55. The unemployment rate for \u201cseniors\u201d has doubled in the past year, from about 3% to about 6%. 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