{"id":41191,"date":"2012-07-24T04:30:35","date_gmt":"2012-07-24T03:30:35","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=41191"},"modified":"2012-07-24T04:30:35","modified_gmt":"2012-07-24T03:30:35","slug":"how-much-do-brands-spend-on-social-media-marketing","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/how-much-do-brands-spend-on-social-media-marketing\/","title":{"rendered":"How Much Do Brands Spend on Social Media Marketing?"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-41196 lazyload\" title=\"budget investment\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/07\/budget-investment.jpg\" alt=\"budget investment\" width=\"300\" height=\"200\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/07\/budget-investment.jpg 300w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/07\/budget-investment-150x100.jpg 150w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/200;\" \/>There is no set rule related to how much brands should invest in social media marketing, but currently, the majority spend less than 20% of their market budgets on social media. That&#8217;s according to <a href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1009201\">a study<\/a> by Advertising Age and Citigroup that found 49.5% of U.S. marketers spent between 1%-10% of their marketing budgets on social media and another 19.0% spent between 11% and 20% of their budgets on social media.<\/p>\n<p>The most surprising discovery from the study is the 9.7% of U.S. marketers who spend nothing on social media marketing. The specific breakdowns for social media marketing and digital marketing budgets follow:<\/p>\n<ul>\n<li><strong>0% of the Marketing Budget =<\/strong> 9.7% social media; 3.0% digital<\/li>\n<li><strong>1%-10% of the Marketing Budget =<\/strong> 49.3% social media; 24.3% digital<\/li>\n<li><strong>11%-20% of the Marketing Budget =<\/strong> 19.0% social media; 19.3% digital<\/li>\n<li><strong>21%-30% of the Marketing Budget =<\/strong> 8.5% social media; 11.4% digital<\/li>\n<li><strong>31%-40% of the Marketing Budget =<\/strong> 4.3% social media; 7.4% digital<\/li>\n<li><strong>41%-50% of the Marketing Budget =<\/strong> 3.6% social media; 6.2% digital<\/li>\n<li><strong>50% or More of the Marketing Budget =<\/strong> 5.3% social media; 17.2% digital<\/li>\n<li><strong>Not Sure =<\/strong> 0% social media; 11.1% digital<\/li>\n<\/ul>\n<p>On a positive note, respondents to the June 2012 survey did indicate that their budgets are increasing. In fact, 72.9% of respondents indicated that their social media budgets would go up in the next year. Of course, the biggest problems for marketers are getting executive buy-in to gain approval for a social media budget <em>and<\/em> tracking results effectively. Companies that aren&#8217;t investing in social media yet (the 9.7% mentioned above) are falling way behind and will have a hard time catching up.<\/p>\n<p>I&#8217;m actually surprised by the digital marketing investment numbers, too. According to the survey, 27.3% of U.S. marketers are investing 10% or less of their marketing budgets in digital marketing. Given the fact that consumers and businesses typically turn to the web for product, service, and brand information first, it&#8217;s hard to believe that there are still companies that don&#8217;t invest in digital marketing or invest such a small percentage of their budgets into digital marketing. Let&#8217;s hope their digital marketing budgets will be going up in the near future.<\/p>\n<p>What do you think? Will your social media marketing and digital marketing budgets increase in the next year? Leave a comment and share your thoughts.<\/p>\n<p><em>Image: <a href=\"http:\/\/www.sxc.hu\/photo\/865433\">Sufi Nawaz<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is no set rule related to how much brands should invest in social media marketing, but currently, the majority spend less than 20% of their market budgets on social media. That&#8217;s according to a study by Advertising Age and Citigroup that found 49.5% of U.S. marketers spent between 1%-10% of their marketing budgets on [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":41196,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[235,1024,946,7540,135],"class_list":{"0":"post-41191","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand","8":"tag-brand-marketing","9":"tag-digital-marketing","10":"tag-marketing-budget","11":"tag-marketing-investment","12":"tag-social-media-marketing","13":"entry"},"yoast_head":"<!-- This site is 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