{"id":41097,"date":"2012-07-13T08:45:19","date_gmt":"2012-07-13T07:45:19","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=41097"},"modified":"2012-07-12T16:47:24","modified_gmt":"2012-07-12T15:47:24","slug":"job-adsprint-social-media","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/job-adsprint-social-media\/","title":{"rendered":"Job Ads in Print and Social Media"},"content":{"rendered":"<p><span class=\"alignright\"><img decoding=\"async\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/07\/environment.jpg\" alt=\"\" title=\"environment\" width=\"280\" height=\"420\" class=\"aligncenter size-full wp-image-41103 lazyload\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/07\/environment.jpg 280w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/07\/environment-133x200.jpg 133w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/07\/environment-200x300.jpg 200w\" data-sizes=\"(max-width: 280px) 100vw, 280px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 280px; --smush-placeholder-aspect-ratio: 280\/420;\" \/><\/a><\/span>Reading <a href=\"http:\/\/www.newscientist.com\/\">New Scientist<\/a> (print version) over lunch yesterday, I noticed that of the 13 companies (not agencies) advertising jobs:<\/p>\n<ul>\n<li>1 used a QR code, leading to the job-search page of the corporate site<\/li>\n<li>1 included a link to the corporate careers Twitter account <\/li>\n<li>but 1 did not include even a website address (though it could be deduced from the email address given).<\/li>\n<\/ul>\n<p>Apart from the fascination of unfamiliar job titles (Environmental Fate scientist?), there are two interesting things here. <\/p>\n<ul>\n<li>One is the low level of reference to any social media activity, despite the recent infographic from <a href=\"http:\/\/web.jobvite.com\/2012-social-recruiting-survey.html\">Jobvite<\/a>, which I saw at <a href=\"http:\/\/theundercoverrecruiter.com\/infographic-92-companies-recruit-social-media\/\">The Undercover Recruiter<\/a> indicating that 92% of companies recruit using social media. 2 out of 13 is a long way from 92%. Of course, the others may be recruiting on line but not referencing that in print, but why not remind potential candidates to look you up online?<\/li>\n<li>The other&mdash;which perhaps explains the first&mdash;is that the job ads have all moved online: there are 1,335 jobs available in the UK advertised at <a href=\"http:\/\/jobs.newscientist.com\/en-gb\/searchjobs\/?Keywords=&#038;Location=205\">jobs.newscientist.com<\/a>, vs the 22 advertised in print. So if you&#8217;re looking for a job, you know where to start: online, of course.<\/li>\n<\/ul>\n<p>Interesting, but perhaps not unexpected.<\/p>\n<p>In case you&#8217;re curious: that Environmental Fate scientist is needed to look at the environmental effect of chemicals from agriculture, industry and pharmaceuticals&mdash;you do take those unwanted medications back to the pharmacist for disposal, don&#8217;t you? <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reading New Scientist (print version) over lunch yesterday, I noticed that of the 13 companies (not agencies) advertising jobs: 1 used a QR code, leading to the job-search page of the corporate site 1 included a link to the corporate careers Twitter account but 1 did not include even a website address (though it could [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41103,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,25,6147],"tags":[],"class_list":{"0":"post-41097","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-best-practices","8":"category-careers","9":"category-featured-careers","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Print Job Ads and Social Media<\/title>\n<meta name=\"description\" content=\"Job ads in print vs social media. Why not mention your online recruitment channels in print?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/job-adsprint-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Print Job Ads and Social Media\" \/>\n<meta property=\"og:description\" content=\"Job ads in print vs social media. 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