{"id":40958,"date":"2012-06-28T03:27:42","date_gmt":"2012-06-28T02:27:42","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=40958"},"modified":"2012-06-28T03:27:42","modified_gmt":"2012-06-28T02:27:42","slug":"best-global-green-brands-of-2012","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/best-global-green-brands-of-2012\/","title":{"rendered":"Best Global Green Brands of 2012"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-medium wp-image-40959 lazyload\" title=\"toyota prius green brand\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/06\/toyota-prius-green-brand-300x200.jpg\" alt=\"toyota prius green brand\" width=\"300\" height=\"200\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/06\/toyota-prius-green-brand-300x200.jpg 300w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/06\/toyota-prius-green-brand-150x100.jpg 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/06\/toyota-prius-green-brand.jpg 320w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/200;\" \/>The 2012 list of the <a href=\"http:\/\/www.interbrand.com\/en\/best-global-brands\/Best-Global-Green-Brands\/2012-Report.aspx\">Best Global Green Brands<\/a> was released by Interbrand this week, and nearly 40% are automotive brands. Considering that automobiles are one of the biggest environmental problems and consumers are demanding fuel-efficient vehicles more than ever, it\u2019s not surprising that 8 of the 21 brands on Interbrand\u2019s list of the Best Global Green Brands are automotive brands.<\/p>\n<p>The automotive brands that made the 2012 list include Toyota (#1), Honda (#3), Volkswagen (#4), BMW (#10), Ford (#15), Mercedes-Benz (#16), Hyundai (#17), and Nissan (#21). These are companies that invest a lot of money into promoting their green initiatives. Since a significant part of the Interbrand scoring methodology relies on consumer perceptions of brands, automotive brands are rewarded for their green marketing investments.<\/p>\n<p>Highlights from the 2012 Best Global Green Brands report include the following:<\/p>\n<ul>\n<li><strong>Industry:<\/strong> Automotive and technology brands dominate the list.<\/li>\n<li><strong>Newcomers:<\/strong> Brands appearing on the list for the first time include Nissan (#21), H&amp;M (#46), and UBS (#50).<\/li>\n<li><strong>Biggest Position Jumps:<\/strong> Brands seeing the biggest jumps from 2011 to 2012 include: Danone (up 5 spots to #9), Ford (up 5 spots to #15), Starbucks (up 6 spots to #36), and UPS (up 6 spots to #43).<\/li>\n<li><strong>Biggest Position Drops:<\/strong> Brands experiencing the biggest drops from 2011 to 2012 include: 3M (down 10 spots to #11), Nike (down 9 spots to #26), and Allianz (down 9 spots to #30.<\/li>\n<li><strong>Countries:<\/strong> Countries that lead the list in terms of manufacturing and managing green brands are the United States (22 brands on the list), Japan (7 brands on the list), and Germany (7 brands on the list).<\/li>\n<\/ul>\n<p>In 2012, corporate sustainability is no longer an option or a differentiator. It\u2019s a necessity. Consumers don\u2019t just want companies and brands to be green, they expect them to be green. As Jez Frampton, Global Chief Executive Officer of Interbrand, explains, \u201cSustainability has proven to be a strategic and profitable aspect of business and a brand-strengthening asset. It is crucial that consumers\u2019 impressions of a brand are in close alignment with that brand\u2019s actual environmental performance. Otherwise, a brand\u2019s efforts in this area could serve as an under-utilized asset, or conversely, suffer due to accusations of \u2018greenwashing.\u2019\u201d<\/p>\n<p>The 2012 report shows that companies are focusing more efforts and budget dollars into sustainability, and they\u2019re doing a better job of promoting those efforts, too. It\u2019s very possible that there are other brands that could be considered greener than the ones on the Interbrand list, but they might not be reporting those efforts externally in a manner that changes consumers\u2019 perceptions.<\/p>\n<p>Are consumers aware of the green efforts your company and brand are doing? If not, it\u2019s time to let them know!<\/p>\n<p><em>Image: <a href=\"http:\/\/www.flickr.com\/photos\/autovivacom\/6144634496\/in\/photostream\/\">Autoviva<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 2012 list of the Best Global Green Brands was released by Interbrand this week, and nearly 40% are automotive brands. Considering that automobiles are one of the biggest environmental problems and consumers are demanding fuel-efficient vehicles more than ever, it\u2019s not surprising that 8 of the 21 brands on Interbrand\u2019s list of the Best [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":40959,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95,23],"tags":[325,100,858,930,683],"class_list":{"0":"post-40958","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand","8":"category-csr","9":"tag-brand-publicity","10":"tag-brand-strategy","11":"tag-cause-marketing","12":"tag-green-brands","13":"tag-interbrand","14":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best Global Green Brands of 2012<\/title>\n<meta name=\"description\" content=\"Automotive and technology brands dominate the 2012 list of the best global green brands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/best-global-green-brands-of-2012\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Global Green Brands of 2012\" \/>\n<meta property=\"og:description\" content=\"Automotive and technology brands dominate the 2012 list of the best global green brands.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/best-global-green-brands-of-2012\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/susangunelius\" \/>\n<meta property=\"article:published_time\" content=\"2012-06-28T02:27:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/06\/toyota-prius-green-brand.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"320\" \/>\n\t<meta property=\"og:image:height\" content=\"214\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Susan Gunelius\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@susangunelius\" \/>\n<meta name=\"twitter:site\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Susan Gunelius\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/best-global-green-brands-of-2012\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/best-global-green-brands-of-2012\/\"},\"author\":{\"name\":\"Susan Gunelius\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759\"},\"headline\":\"Best Global Green Brands of 2012\",\"datePublished\":\"2012-06-28T02:27:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/best-global-green-brands-of-2012\/\"},\"wordCount\":427,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/best-global-green-brands-of-2012\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/06\/toyota-prius-green-brand.jpg\",\"keywords\":[\"brand publicity\",\"brand strategy\",\"cause marketing\",\"green brands\",\"interbrand\"],\"articleSection\":[\"Brand\",\"Corporate social responsibility\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/best-global-green-brands-of-2012\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/best-global-green-brands-of-2012\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/best-global-green-brands-of-2012\/\",\"name\":\"Best Global Green Brands of 2012\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/best-global-green-brands-of-2012\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/best-global-green-brands-of-2012\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/06\/toyota-prius-green-brand.jpg\",\"datePublished\":\"2012-06-28T02:27:42+00:00\",\"description\":\"Automotive and technology brands dominate the 2012 list of the best global green brands.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/best-global-green-brands-of-2012\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/best-global-green-brands-of-2012\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/best-global-green-brands-of-2012\/#primaryimage\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/06\/toyota-prius-green-brand.jpg\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/06\/toyota-prius-green-brand.jpg\",\"width\":320,\"height\":214,\"caption\":\"toyota prius green brand\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/best-global-green-brands-of-2012\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.corporate-eye.com\/main\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Best Global Green Brands of 2012\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"name\":\"Corporate Eye\",\"description\":\"...compare, compete, excel\",\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\",\"name\":\"Corporate Eye\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"width\":283,\"height\":42,\"caption\":\"Corporate Eye\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/lucynixon\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759\",\"name\":\"Susan Gunelius\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g\",\"caption\":\"Susan Gunelius\"},\"description\":\"Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President &amp; CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, BusinessWeek.com, TodayShow.com, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&amp;T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.\",\"sameAs\":[\"http:\/\/www.KeySplashCreative.com\",\"http:\/\/www.facebook.com\/susangunelius\",\"https:\/\/x.com\/susangunelius\"],\"url\":\"https:\/\/www.corporate-eye.com\/main\/author\/susang\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Best Global Green Brands of 2012","description":"Automotive and technology brands dominate the 2012 list of the best global green brands.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.corporate-eye.com\/main\/best-global-green-brands-of-2012\/","og_locale":"en_US","og_type":"article","og_title":"Best Global Green Brands of 2012","og_description":"Automotive and technology brands dominate the 2012 list of the best global green brands.","og_url":"https:\/\/www.corporate-eye.com\/main\/best-global-green-brands-of-2012\/","og_site_name":"Corporate Eye","article_author":"http:\/\/www.facebook.com\/susangunelius","article_published_time":"2012-06-28T02:27:42+00:00","og_image":[{"width":320,"height":214,"url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/06\/toyota-prius-green-brand.jpg","type":"image\/jpeg"}],"author":"Susan Gunelius","twitter_card":"summary_large_image","twitter_creator":"@susangunelius","twitter_site":"@lucynixon","twitter_misc":{"Written by":"Susan Gunelius","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.corporate-eye.com\/main\/best-global-green-brands-of-2012\/#article","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/best-global-green-brands-of-2012\/"},"author":{"name":"Susan Gunelius","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759"},"headline":"Best Global Green Brands of 2012","datePublished":"2012-06-28T02:27:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/best-global-green-brands-of-2012\/"},"wordCount":427,"commentCount":0,"publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/best-global-green-brands-of-2012\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/06\/toyota-prius-green-brand.jpg","keywords":["brand publicity","brand strategy","cause marketing","green brands","interbrand"],"articleSection":["Brand","Corporate social responsibility"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.corporate-eye.com\/main\/best-global-green-brands-of-2012\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.corporate-eye.com\/main\/best-global-green-brands-of-2012\/","url":"https:\/\/www.corporate-eye.com\/main\/best-global-green-brands-of-2012\/","name":"Best Global Green Brands of 2012","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/best-global-green-brands-of-2012\/#primaryimage"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/best-global-green-brands-of-2012\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/06\/toyota-prius-green-brand.jpg","datePublished":"2012-06-28T02:27:42+00:00","description":"Automotive and technology brands dominate the 2012 list of the best global green brands.","breadcrumb":{"@id":"https:\/\/www.corporate-eye.com\/main\/best-global-green-brands-of-2012\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.corporate-eye.com\/main\/best-global-green-brands-of-2012\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/best-global-green-brands-of-2012\/#primaryimage","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/06\/toyota-prius-green-brand.jpg","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/06\/toyota-prius-green-brand.jpg","width":320,"height":214,"caption":"toyota prius green brand"},{"@type":"BreadcrumbList","@id":"https:\/\/www.corporate-eye.com\/main\/best-global-green-brands-of-2012\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.corporate-eye.com\/main\/"},{"@type":"ListItem","position":2,"name":"Best Global Green Brands of 2012"}]},{"@type":"WebSite","@id":"https:\/\/www.corporate-eye.com\/main\/#website","url":"https:\/\/www.corporate-eye.com\/main\/","name":"Corporate Eye","description":"...compare, compete, excel","publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.corporate-eye.com\/main\/#organization","name":"Corporate Eye","url":"https:\/\/www.corporate-eye.com\/main\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","width":283,"height":42,"caption":"Corporate Eye"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/lucynixon"]},{"@type":"Person","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759","name":"Susan Gunelius","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g","caption":"Susan Gunelius"},"description":"Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President &amp; CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, BusinessWeek.com, TodayShow.com, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&amp;T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.","sameAs":["http:\/\/www.KeySplashCreative.com","http:\/\/www.facebook.com\/susangunelius","https:\/\/x.com\/susangunelius"],"url":"https:\/\/www.corporate-eye.com\/main\/author\/susang\/"}]}},"modified_by":"Susan Gunelius","_links":{"self":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/40958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/comments?post=40958"}],"version-history":[{"count":3,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/40958\/revisions"}],"predecessor-version":[{"id":40962,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/40958\/revisions\/40962"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media\/40959"}],"wp:attachment":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media?parent=40958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/categories?post=40958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/tags?post=40958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}