{"id":40138,"date":"2012-03-28T13:08:51","date_gmt":"2012-03-28T12:08:51","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=40138"},"modified":"2020-07-27T15:10:24","modified_gmt":"2020-07-27T14:10:24","slug":"pinboard-communicate-culture","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/pinboard-communicate-culture\/","title":{"rendered":"Pinboard: communicating culture"},"content":{"rendered":"<p><img decoding=\"async\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/03\/collection-doors.jpg\" alt=\"collection of doors\" title=\"collection of doors\" width=\"500\" height=\"375\" class=\"aligncenter size-full wp-image-40140 lazyload\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/03\/collection-doors.jpg 500w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/03\/collection-doors-150x112.jpg 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/03\/collection-doors-300x225.jpg 300w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/375;\" \/><\/p>\n<div class=\"clearall\"><\/div>\n<p><a href=\"http:\/\/www.pinterest.com\">Pinterest<\/a>: huge growth among scrapbooking individuals, a big pile-on from marketers, and then even bigger interest in the Pinterest terms and conditions.<\/p>\n<p>Pinterest changed their terms and conditions in the last few days, and as Knoed Creative say, there&#8217;s good news and the same news: Pinterest will not sell your content&mdash;apparently this was never the intention&mdash;but there is still a potential copyright issue over the content that you post.<\/p>\n<p>There&#8217;s a fascinating post from a <a href=\"http:\/\/www.aaronsanderslaw.com\/blog\/pinterest-and-copyright-so-why-all-the-fuss\">copyright\/internet lawyer<\/a> suggesting that in practice, the risk is low. (Note: Rick Sanders isn&#8217;t offering legal advice on this, and neither am I!) Of course, if you are a business, then the <a href=\"http:\/\/mashable.com\/2012\/03\/21\/pinterest-copyright-legal-issues\/\">risk is likely to be higher<\/a> than if you were pinning as an individual.<\/p>\n<p>So here&#8217;s the play-it-safe suggestion:<\/p>\n<ul>\n<li>only pin what you have the rights to, link, and attribute correctly<\/li>\n<li>if you want people to freely pin your content, offer a Pin It button to make it clear<\/li>\n<li>if you don&#8217;t want people to pin your content, you can <a href=\"http:\/\/www.bbc.co.uk\/news\/technology-17111041\">add code<\/a> to your site to prevent it<\/li>\n<\/ul>\n<p>Assuming you do, in fact, represent a business, what could you use Pinterest for?<\/p>\n<p>Scrapbooking (aka Pinterest) is all about the visual, so how about video or images of your products, employees, projects, or other images that tell your corporate story? Have a look at how the <a href=\"http:\/\/pinterest.com\/kcpolice\/\">Kansas City Police<\/a> do it&#8230;<\/p>\n<p>Expanding this to other stakeholder areas&#8230; do you think your audience might be on Pinterest? If they are&mdash;and if it is worth your while to spend time on this rather than on other social networks&mdash;how about creating:<\/p>\n<ul>\n<li>a Careers-oriented pinboard, with images from your careers events mixed with branding images; perhaps multiple pinboards, depending on the different groups you&#8217;re trying to attract. The US Army has some great Careers best practices on their website; they also use Pinterest to reach <a href=\"http:\/\/mashable.com\/2012\/02\/16\/army-uses-pinterest\/\">different stakeholders<\/a><\/li>\n<li>a CSR oriented pinboard, with images of your CSR events and activities, employee projects&#8230; if you&#8217;re following the &#8216;show don&#8217;t tell&#8217; rule, then show how CSR is integral to your products\/services\/culture. Examples: VanillaSoft&#8217;s microloan program on Pinterest<\/li>\n<li>a press-kit style pinboard for each product launch, or for other significant news: images, video, links back to your site for more information. I don&#8217;t know whether Heineken, for example, are on Pinterest, but a search for <a href=\"http:\/\/pinterest.com\/search\/?q=heineken\">&#8216;Heineken&#8217; on Pinterest<\/a> reveals a lot of interest!<\/li>\n<\/ul>\n<p>Think <a href=\"http:\/\/inspiredology.com\/inspiring-moodboards\/\">moodboard<\/a>, to get the style right &#8211; and have a look at these <a href=\"http:\/\/mashable.com\/2012\/03\/23\/pinterest-marketing-campaigns\/\">marketing campaigns<\/a> to see what <a href=\"http:\/\/www.jeffbullas.com\/2012\/02\/15\/30-resources-tips-and-tricks-for-marketing-your-business-on-pinterest\/\">others have done<\/a> on Pinterest to <a href=\"http:\/\/sproutsocial.com\/insights\/2012\/02\/best-pinterest-brands\/\">promote their brand<\/a>. <\/p>\n<p>If you&#8217;re thinking about internal comms, bear in mind that at the moment, Pinterest isn&#8217;t offering private boards, or boards for groups, so you do need to assume that anything you pin will be publicly available. How about investigating Gimmebar, <a href=\"http:\/\/www.juxtapost.com\">Juxtapost<\/a> or <a href=\"http:\/\/www.clipix.com\">Clipix<\/a> for an alternative?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pinterest: huge growth among scrapbooking individuals, a big pile-on from marketers, and then even bigger interest in the Pinterest terms and conditions. Pinterest changed their terms and conditions in the last few days, and as Knoed Creative say, there&#8217;s good news and the same news: Pinterest will not sell your content&mdash;apparently this was never the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40140,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,1145,24],"tags":[],"class_list":{"0":"post-40138","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-best-practices","8":"category-featured","9":"category-media","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pinboard: communicating corporate culture - Corporate Eye<\/title>\n<meta name=\"description\" content=\"Pinterest has received a lot of press recently; 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