Big Fish<\/a> developed the content for this site as well as the design, but whoever did has done a fab job. Look at the navigation menu for more: ‘Have a little browse’, for example, and ‘You can even win things’… Delightful. <\/p>\n![\"\"](\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" "\\"tyrrells-privacy\\"")
<\/span>What do I like about this? Four things:<\/p>\n\n- highly unusually, there’s an image on the page – it’s consistent with the rest of the site and the brand, and very cleverly chosen to complement the page<\/li>\n
- the text introducing the page is unexpected—entertaining and personal—matching the tone of voice of the rest of the site<\/li>\n
- \nthe main body of content, which isn’t simple material to communicate, is clearly written in straightforward language, making it easy to understand<\/li>\n
- And at the bottom of the page: social media share buttons, on one of these mandatory pages. That is unusual too.<\/li>\n<\/ul>\n
<\/span><\/p>\nAnd people have enjoyed this legal\/disclaimer\/privacy page enough to Like it on Facebook.<\/strong><\/p>\nHurrah!<\/p>\n
It’s not a huge number of people, but it is astonishing that people have read the page at all, never mind enjoyed it enough to Like it. <\/p>\n
After all, how many people have Liked other privacy pages?<\/p>\n","protected":false},"excerpt":{"rendered":"
Every site I visit has one or more of the standard set of links at the bottom. I’m sure you know the ones I mean: copyright, accessibility, legal, privacy… The difficulty with these pages is that the content is ‘off-message’. It doesn’t fit the main purpose of the site, but is essential. That’s why it’s […]<\/p>\n","protected":false},"author":1,"featured_media":39807,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,5947],"tags":[],"class_list":{"0":"post-39803","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-best-practices","8":"category-cross-site","9":"entry"},"yoast_head":"\n
Tone of Voice, Branding and Privacy<\/title>\n<meta name=\"description\" content=\"Get the tone of voice right even in those essential but off-topic pages. Example of consistent brand messaging in text and imagery\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/brand-tone-of-voice-privacy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tone of Voice, Branding and Privacy\" \/>\n<meta property=\"og:description\" content=\"Get the tone of voice right even in those essential but off-topic pages. 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![\"\"](\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/02\/tyrrells-privacy.jpg\" "\\"tyrrells-privacy\\"")
<\/span>What do I like about this? Four things:<\/p>\n![\"\"](\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/02\/tyrrells-cookies.jpg\" "\\"tyrrells-cookies\\"")
<\/span><\/p>\n