{"id":3973,"date":"2009-02-11T00:53:26","date_gmt":"2009-02-11T00:53:26","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=3973"},"modified":"2020-08-13T12:23:38","modified_gmt":"2020-08-13T11:23:38","slug":"creative-brand-promotions-barbie-at-ny-fashion-week","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/creative-brand-promotions-barbie-at-ny-fashion-week\/","title":{"rendered":"Creative Brand Promotions &#8211; Barbie at NY Fashion Week"},"content":{"rendered":"<p><a href=\"http:\/\/barbie.everythinggirl.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignleft size-full wp-image-3974 lazyload\" title=\"barbie\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/barbie.jpg\" alt=\"barbie\" width=\"159\" height=\"240\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/barbie.jpg 159w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/barbie-132x200.jpg 132w\" data-sizes=\"(max-width: 159px) 100vw, 159px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 159px; --smush-placeholder-aspect-ratio: 159\/240;\" \/>Barbie<\/a> is an iconic brand, and the Barbie doll will hit 50-years of age on March 9, 2009.\u00a0 To celebrate the half-century mark, <a href=\"https:\/\/www.mattel.com\" target=\"_blank\" rel=\"noopener noreferrer\">Mattel<\/a> is thinking out-of-the box.\u00a0 This weekend, Barbie will walk the runway at New York City&#8217;s Fashion Week in designs created by 50 of the top designers in the world, including well-known names like Tommy Hilfiger, Diane von Furstenberg, and Betsey Johnson.<\/p>\n<p>Barbie is one of those brands that has become an icon.\u00a0 The brand has been at the center of controversy while being adored by loyal consumers generation after generation.\u00a0 In the U.S., the name &#8220;Barbie&#8221; has become a generic substitute for all similar dolls in the same way that Kleenex has become a generic name for tissues.\u00a0<\/p>\n<p>The Barbie brand has had its ups and downs over the years, but lately, it&#8217;s been back on the rise.\u00a0 After winning a lawsuit against the manufacturers of Bratz dolls last year that basically mitigates one of the brand&#8217;s main competitive threats, Barbie is on track to monopolize its market again.\u00a0\u00a0\u00a0 <!--more--><\/p>\n<p>Just when Barbie could be getting old and tired, Mattel decides to get creative.\u00a0 How well will Barbie do next to the runway models at New York City&#8217;s Fashion Week?\u00a0 That remains to be seen, but you can bet on one thing &#8211; there will be\u00a0a lot of publicity around the event.\u00a0 In fact, the publicity will live longer, because the 50 designs will be displayed after the runway show at Bloomingdale&#8217;s in New York City.\u00a0 While the originals won&#8217;t be for sale, I&#8217;d imagine Mattel will find some way to monetize the effort.<\/p>\n<p>So what&#8217;s the lesson to learn from Barbie&#8217;s runway debut?\u00a0 Don&#8217;t be afraid to get creative with your brand promotions.\u00a0 Barbie might be a toy brand, but there is no reason why all brands can&#8217;t think out-of-the-box and have some fun.\u00a0 It just might be the best way to stand out from the crowd.\u00a0<\/p>\n<p>What do you think?<\/p>\n<p><em>Image: <\/em><a href=\"http:\/\/flickr.com\/photos\/barbaraporto\/2253287981\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Flickr<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Barbie is an iconic brand, and the Barbie doll will hit 50-years of age on March 9, 2009.\u00a0 To celebrate the half-century mark, Mattel is thinking out-of-the box.\u00a0 This weekend, Barbie will walk the runway at New York City&#8217;s Fashion Week in designs created by 50 of the top designers in the world, including well-known [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9],"tags":[1250,1253,767,96,110,1255,1251,1254,1252],"class_list":{"0":"post-3973","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-best-practices","8":"tag-barbie","9":"tag-barbie-fashion-week","10":"tag-brand-promotion","11":"tag-branding","12":"tag-corporate-branding","13":"tag-creative-brand-promtions","14":"tag-fashion-week","15":"tag-mattel","16":"tag-new-york-fasion-week","17":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creative Brand Promotions - Barbie at NY Fashion Week<\/title>\n<meta name=\"description\" content=\"50 top designers design looks for Barbie to wear on the runway of NYC Fashion Week\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/creative-brand-promotions-barbie-at-ny-fashion-week\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creative Brand Promotions - Barbie at NY Fashion Week\" \/>\n<meta property=\"og:description\" content=\"50 top designers design looks for Barbie to wear on the runway of NYC Fashion Week\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/creative-brand-promotions-barbie-at-ny-fashion-week\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/susangunelius\" \/>\n<meta property=\"article:published_time\" content=\"2009-02-11T00:53:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-13T11:23:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/barbie.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"159\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Susan Gunelius\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@susangunelius\" \/>\n<meta name=\"twitter:site\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Susan Gunelius\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/creative-brand-promotions-barbie-at-ny-fashion-week\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/creative-brand-promotions-barbie-at-ny-fashion-week\/\"},\"author\":{\"name\":\"Susan Gunelius\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759\"},\"headline\":\"Creative Brand Promotions &#8211; 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