{"id":39722,"date":"2012-02-03T03:54:33","date_gmt":"2012-02-03T03:54:33","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=39722"},"modified":"2012-02-03T03:54:33","modified_gmt":"2012-02-03T03:54:33","slug":"magazines-see-big-jump-in-qr-codes-in-2011","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/magazines-see-big-jump-in-qr-codes-in-2011\/","title":{"rendered":"Magazines See Big Jump in QR Codes in 2011"},"content":{"rendered":"

\"\"Quick response codes (QR codes) are becoming the norm in print advertising, and according to a report<\/a> by mobile marketing firm Nellymoser<\/a>, approximately 4,500 QR codes appeared in the top 100 magazines during 2011.<\/p>\n

Those QR codes appeared in a mix of ads and editorial pages, but advertisers are definitely the ones leading the print magazine QR code trend.<\/p>\n

Nellymoser found that women’s magazines are the most popular place for QR codes with the top magazine titles for QR code use ranking as follows:<\/p>\n

    \n
  1. InStyle<\/strong> = 141 QR codes<\/li>\n
  2. ESPN The Magazine<\/strong> = 136 QR codes<\/li>\n
  3. People<\/strong> = 136 QR codes<\/li>\n
  4. Self<\/strong> = 126 QR codes<\/li>\n
  5. Entertainment Weekly<\/strong> = 123 QR codes<\/li>\n<\/ol>\n

    Between January and December of 2011, QR code usage in magazine advertising jumped by over 122% from 3.6% of ad pages to 8% of ad pages. Most of those QR code ads are from the beauty, home, and fashion categories according to Nellymoser. The top brands using QR codes in magazines during 2011 were:<\/p>\n

      \n
    1. John Frieda<\/strong> = 82 QR codes (beauty industry)<\/li>\n
    2. L’Oreal<\/strong> = 79 QR codes (beauty industry)<\/li>\n
    3. Cuisinart<\/strong> = 74 QR codes (home industry)<\/li>\n
    4. Garnier<\/strong> = 72 QR codes (beauty industry)<\/li>\n
    5. Revlon<\/strong> = 67 QR codes (beauty industry)<\/li>\n<\/ol>\n

      Nellymoser also reports that the more QR codes that are in a magazine, the higher the overall scan rates, and QR codes that include a message describing the benefit consumers get when they scan them receive higher scan rates than stand-alone QR codes. These are useful findings for brands looking to engage with consumers via print ads. Including an ad with a QR code in a publication that already has many advertisers who use QR codes is a better choice than being the lone QR code advertiser in a magazine.<\/p>\n

      This is a situation where consumer behavior simply makes sense — common sense. Once a person takes her mobile device out to scan one QR code, it’s a lot easier to keep on scanning. That’s one less hurdle for the advertiser to have to navigate in its effort to connect with consumers. Add a compelling message alongside the QR code, and that advertiser stands a much better chance of driving scans and conversions.<\/p>\n

      What do you think about QR codes in magazines? Are you using them to promote your brand yet? Have you ever scanned one? Leave a comment and share your experience from the brand and consumer side.<\/p>\n

      Image: Flickr<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

      Quick response codes (QR codes) are becoming the norm in print advertising, and according to a report by mobile marketing firm Nellymoser, approximately 4,500 QR codes appeared in the top 100 magazines during 2011. Those QR codes appeared in a mix of ads and editorial pages, but advertisers are definitely the ones leading the print […]<\/p>\n","protected":false},"author":4,"featured_media":39731,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[496,235,767,7313,100,7375,7083],"class_list":{"0":"post-39722","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand","8":"tag-brand-advertising","9":"tag-brand-marketing","10":"tag-brand-promotion","11":"tag-brand-qr-codes","12":"tag-brand-strategy","13":"tag-magazine-qr-codes","14":"tag-qr-codes","15":"entry"},"yoast_head":"\nMagazines See 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