{"id":39236,"date":"2011-11-14T16:33:56","date_gmt":"2011-11-14T16:33:56","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=39236"},"modified":"2011-11-14T16:33:56","modified_gmt":"2011-11-14T16:33:56","slug":"why-produce-a-corporate-video","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/why-produce-a-corporate-video\/","title":{"rendered":"Why Produce a Corporate Video?"},"content":{"rendered":"

This is a guest post from David Seay<\/a>, who has over 25 years experience of producing videos, commercials and television programming, and is an award-winning documentary filmmaker. He has produced hundreds of corporate videos, training videos and a full complement of videos for business.<\/p>\n

Over to you, David…<\/em><\/p>\n

———<\/p>\n

Why Produce a Corporate Video?<\/h2>\n

My sales are good. Our customer feedback is positive. We’re getting new clients. Why on earth should I spend money on a corporate video?<\/em><\/p>\n

\"\"<\/span>At first glance you might not think a video is right for you, but it probably is. In 25 years of working with corporate marketing departments, I have yet to see a company who has not benefited from using video. <\/p>\n

Video has always been the best vehicle to define image, demonstrate your products, and give voice to satisfied customers. Today we live in a hyper-connected world. Youtube, Vimeo, Facebook, LinkedIn, and countless others are words we never knew five years ago. Now they are essential everyday tools marketers use to connect with customers and prospects, and they all leverage video.<\/p>\n

If you had to sum up this brave new world of marketing and inter-connectedness in a single word, that word would be: MESSAGING. That messaging comes from all sources: customers, and competitors, independent reviewers, you yourself. It is essential that you control the messaging about your company, or someone else probably will. Video persuades, motivates, and brands better than any other medium. Since the majority of people prefer to watch video rather than reading pages, it is more important than ever to leverage your messaging with video content.<\/p>\n

When you decide to use video, use a professional producer; this is absolutely NOT a do-it-yourself project. So many homespun videos just reek of unprofessionalism and unless you are an experienced producer\/director (10 to 15 productions minimum), leave it to someone who is. Don\u2019t worry, you will still be very involved with the production.<\/p>\n

Producing a marketing, sales or training video for your company may seem overwhelming. Here are a few things you’ll need to think about in advance: <\/p>\n