{"id":38991,"date":"2011-10-25T10:00:42","date_gmt":"2011-10-25T09:00:42","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=38991"},"modified":"2011-10-25T10:21:29","modified_gmt":"2011-10-25T09:21:29","slug":"communicating-human-capital","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/communicating-human-capital\/","title":{"rendered":"Measuring and Communicating Your Best Asset"},"content":{"rendered":"

This is the second in a series of three interviews focused on careers, employer brand and social media: Paul (Corporate Eye CEO) interviews Andrew Mayo, Director at Mayo Learning International<\/a>, and President of the HR Society<\/a> here in the UK. <\/p>\n

\"\"<\/span>Companies often claim that their people are their best assets, but just how do you measure and communicate the importance of people to a company?<\/p>\n

Good applicants – like investors and other stakeholders – will review the corporate website and the annual report to find out more about a company. Obviously company culture, talent development and employee engagement all matter to current and future employees, but they can reveal a surprising amount about the company for other stakeholders, potentially supporting the case for investment. <\/p>\n

But measuring, and reporting on, human resources isn’t easy, and nor is it easy to compare the results between companies.<\/p>\n

Do listen as Andrew gives us some valuable insights into people related measurement and discusses how companies promote employer brand, measurement of – and reporting on – human capital and employee engagement, and the risks that social media can pose for human resources.<\/p>\n

I’ve broken the interview down into smaller pieces, so that you can quickly find particular points you’d like to hear about. I’ve also included the whole interview and a transcript.<\/p>\n

Part 1: Attracting Talent and Employer Brand: The Balancing Act<\/h3>\n

Key topics:<\/p>\n