{"id":3871,"date":"2009-02-08T09:04:53","date_gmt":"2009-02-08T09:04:53","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=3871"},"modified":"2009-02-08T09:09:59","modified_gmt":"2009-02-08T09:09:59","slug":"the-coketag-experience-builds-brand-and-connects-people","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/the-coketag-experience-builds-brand-and-connects-people\/","title":{"rendered":"The CokeTag Experience Builds Brand and Connects People"},"content":{"rendered":"<p>Coca-Cola has for decades established themselves as a brand reckoning force through catchy slogans, effective advertising and strategic placement. Remember this commercial\u00a0from the late 70s featuring Mean Joe Green?<\/p>\n<p>\u00a0<object width=\"425\" height=\"344\" data=\"http:\/\/www.youtube.com\/v\/xffOCZYX6F8&amp;hl=en&amp;fs=1\" type=\"application\/x-shockwave-flash\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/xffOCZYX6F8&amp;hl=en&amp;fs=1\" \/><param name=\"allowfullscreen\" value=\"true\" \/><\/object><\/p>\n<p>This commercial made Coca-Cola an even catchier\u00a0household name. For\u00a0years afterwards, the commercial and the actors appeared as a part of the Super Bowl activities, making them even more popular and the catchy slogan even more effective.\u00a0And although Coke has a dedicated, established following, they still work incredibly hard to continue branding themselves and making their presence known in most every venue.\u00a0 This is evidence that no matter how popular your brand is, or how strong your advertising efforts are, you must still work diligently to ensure that you remain number one and a viable, competitive force.<\/p>\n<p>The world of online social media marketing is immensely effective. Its popularity is\u00a0becoming even more noticeable with\u00a0the frequent introduction of new sites, some appearing\u00a0almost weekly.\u00a0Smart companies and even smarter bloggers know\u00a0what the\u00a0impact of being connected with the right social networking sites can have for their businesses. In order to make a difference, the sites have to update their blogs or sites frequently,\u00a0spend a fair amount of time\u00a0networking, publish information that provides\u00a0value and offer their services. Doing these things are critical to the life of the online business.<\/p>\n<p>One particularly interesting social networking idea that I have recently discovered by the infamous Coca-Cola is the site called Coketag. According to their site:<\/p>\n<blockquote><p><em>CokeTag is a new Facebook widget\u00a0for sharing links developed by none other than Coca-Cola. Basically, CokeTag allows you to make a customizable widget including links from anywhere and share it with your friends.<\/em><\/p><\/blockquote>\n<p><a href=\"http:\/\/www.facebook.com\/apps\/application.php?id=9925749903\" target=\"_blank\">Facebook<\/a> is the social site of choice that CokeTag uses to promote its features. They offer that the widget will be available on other platforms soon, but right now Facebook is it. I really\u00a0like the\u00a0concept that CokeTag offers (connecting\u00a0people). I especially like the branding technique that they employ. Their name and label are on the product and the customer experiences that each time they use the CokeTag product. Very well done. And from what it appears, the Coca-Cola folks are the first, if not only, corporate giant to market this service. (<a href=\"http:\/\/www.coketag.com\/reviews.php\" target=\"_blank\">See reviews.<\/a>)<\/p>\n<p>But, connecting people via social marketing isn&#8217;t so new, is it? No, it really isn&#8217;t. All the cool kids are doing it. But, I wonder what makes Coca-Cola&#8217;s CokeTag so special and so popular then? Is it their effective branding technique? Their household name? Their wonderful flavor? What do you think? Would you even <em>use<\/em> the CokeTag platform?<\/p>\n<p>Coca-Cola has spent a lot of time building their presence and that has made them very popular. Period. Essentially what Coke is doing is what every online corporate entity should do: <strong>embrace heartily the effects of an internet presence and capitalize on it.<\/strong> Even if one doesn&#8217;t &#8220;get&#8221; the platform at first, Coke would have been successful in their efforts which is to (continue to) brand themselves in the industry through all media efforts. <\/p>\n<p>Yes, I do think they&#8217;ve done it again.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola has for decades established themselves as a brand reckoning force through catchy slogans, effective advertising and strategic placement. Remember this commercial from the late 70s featuring Mean Joe Green?<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[24],"tags":[57,1233,172,947,1234],"class_list":{"0":"post-3871","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-media","7":"tag-coca-cola","8":"tag-coketag","9":"tag-corporate-media-relations","10":"tag-facebook","11":"tag-facebook-application","12":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The CokeTag Experience Builds Brand and Connects People - Corporate Eye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/the-coketag-experience-builds-brand-and-connects-people\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The CokeTag Experience Builds Brand and Connects People - Corporate Eye\" \/>\n<meta property=\"og:description\" content=\"Coca-Cola has for decades established themselves as a brand reckoning force through catchy slogans, effective advertising and strategic placement. 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