{"id":3796,"date":"2009-01-30T02:14:51","date_gmt":"2009-01-30T02:14:51","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=3796"},"modified":"2009-02-01T15:11:52","modified_gmt":"2009-02-01T15:11:52","slug":"websites-branding-and-splash-pages","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/websites-branding-and-splash-pages\/","title":{"rendered":"Websites, Branding and Splash Pages"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-3798 lazyload\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/01\/enter_site_button.png\" alt=\"enter_site_button\" width=\"160\" height=\"53\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/01\/enter_site_button.png 160w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/01\/enter_site_button-150x49.png 150w\" data-sizes=\"(max-width: 160px) 100vw, 160px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 160px; --smush-placeholder-aspect-ratio: 160\/53;\" \/>Today, I&#8217;d like to get your opinion on splash pages on websites.\u00a0 Personally, I don&#8217;t like them.\u00a0 While they certainly add value to pornographic websites or websites that advertise alcohol and there is a need to prequalify people before they enter the corresponding site, I can&#8217;t think of many other instances where I find them to be helpful.\u00a0<\/p>\n<p>Frankly, I have very little time, and I&#8217;d imagine most consumers feel the same way.\u00a0 I certainly don&#8217;t have time to watch a flash animated screen play a marketing message while I wait for the &#8220;Click Here to Enter&#8221; button to appear.\u00a0 And I&#8217;m a marketer!\u00a0 If I feel that way, what must non-marketer consumers think?<!--more--><\/p>\n<p>If the goal of the website is to convert visitors to customers, then I don&#8217;t want to waste their time by making it take any longer to get to the information they want and need quickly and easily.\u00a0 I don&#8217;t want to give them the chance to leave, so I avoid splash pages.\u00a0 Companies spend millions of dollars conducting web usability studies and tracking click patterns and ROI, but then they block visitors from quickly and easily obtaining information by placing an obstacle in their way &#8211; a splash page.\u00a0 It doesn&#8217;t make sense.<\/p>\n<p>So now I&#8217;d like to hear your opinion on splash pages.\u00a0 Do you love them or hate them?\u00a0 Take the poll below and share your opinion.<\/p>\n<p> <script type=\"text\/javascript\" charset=\"utf-8\" language=\"javascript\" src=\"http:\/\/static.polldaddy.com\/p\/1324529.js\"><\/script><noscript> <a href=\"http:\/\/answers.polldaddy.com\/poll\/1324529\/\">Do You Like Splash Pages?<\/a><br \/>\n <span style=\"font-size:9px;\"> (<a href=\"http:\/\/www.polldaddy.com\">  polls<\/a>)<\/span>\u00a0<\/noscript><\/p>\n<p><em>Image: Created with <\/em><a href=\"http:\/\/www.coolarchive.com\" target=\"_blank\" rel=\"noopener\"><em>CoolArchive<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, I&#8217;d like to get your opinion on splash pages on websites.\u00a0 Personally, I don&#8217;t like them.\u00a0 While they certainly add value to pornographic websites or websites that advertise alcohol and there is a need to prequalify people before they enter the corresponding site, I can&#8217;t think of many other instances where I find them [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9],"tags":[110,1212,1213,1214,333],"class_list":{"0":"post-3796","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-best-practices","7":"tag-corporate-branding","8":"tag-splash-pages","9":"tag-web-design","10":"tag-web-usability","11":"tag-website-branding","12":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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