{"id":37636,"date":"2011-04-30T03:16:31","date_gmt":"2011-04-30T02:16:31","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=37636"},"modified":"2021-01-07T18:18:52","modified_gmt":"2021-01-07T17:18:52","slug":"2011-logo-design-trends","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/2011-logo-design-trends\/","title":{"rendered":"2011 Logo Design Trends"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-37245 lazyload\" title=\"chrome_logo-old-and-new\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2011\/03\/chrome_logo-old-and-new.png\" alt=\"\" width=\"339\" height=\"182\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2011\/03\/chrome_logo-old-and-new.png 339w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2011\/03\/chrome_logo-old-and-new-150x80.png 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2011\/03\/chrome_logo-old-and-new-300x161.png 300w\" data-sizes=\"(max-width: 339px) 100vw, 339px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 339px; --smush-placeholder-aspect-ratio: 339\/182;\" \/>Each year, the team at LogoLounge.com puts together a logo design trend report. The <a href=\"http:\/\/logolounge.com\/article.asp?aid=lnPf\">2011 logo trends<\/a> were released this week, and it appears we&#8217;re in for more of the same in terms of color, circles, and bursts. In fact, most of the trends for the current year are disappointingly unexciting.<\/p>\n<p>The report includes a variety of design trends. I pulled several of the most interesting trends from the report. They are:<\/p>\n<ul>\n<li><strong>Retro-chic: <\/strong>The Web 2.0 look is fading in popularity as many brands (such as the <a href=\"https:\/\/www.corporate-eye.com\/main\/google-breaks-web-2-0-logo-design-trend-with-new-chrome-logo\/\">Google Chrome<\/a> logo pictured above) return to the 2-dimensional logo design that worked in the past.<\/li>\n<li><strong>Skinny is in: <\/strong>Thin lines in design and type are all the rage in 2011.<\/li>\n<li><strong>Gradients: <\/strong>Having worked for a company with a gradient in its logo in the past, this is a design I strongly dislike, but alas, it&#8217;s in for 2011.<\/li>\n<li><strong>Cartoons:<\/strong> Cute, cartoon-like illustrations are being used more and more in logo designs.<\/li>\n<li><strong>Brown: <\/strong>There was a time when brown was a very unpopular color for logos and brand color palettes, but that&#8217;s not the case this year.<\/li>\n<\/ul>\n<p>It seems like we&#8217;re in a slump as far as brand identity and logo design creativity are concerned. Companies appear to be afraid to go against the status quo and designers are surely frustrated. It&#8217;s hard to curb the creative spirit!<\/p>\n<p>Of course, the ultimate test of a good logo is whether or not it works in black and white. If your <a href=\"https:\/\/www.corporate-eye.com\/main\/put-your-brand-logo-through-the-one-color-test\/\">logo doesn&#8217;t pass the one-color test<\/a>, then you need to go back to the drawing board.<\/p>\n<p>And here&#8217;s a final thought &#8212; in January 2010, I wrote a <a href=\"https:\/\/www.corporate-eye.com\/main\/most-relevant-brand-identity-work-of-the-decade\/\">post here on the Corporate Eye blog<\/a> about the Brand New blog&#8217;s <a href=\"http:\/\/www.underconsideration.com\/brandnew\/archives\/the_most_relevant_identity_work_of_the_decade.php\">most relevant brand identity work of the decade<\/a> (2000-2009) wrap-up. Follow the preceding link and take a moment and scroll through that wrap-up.\u00a0 Then compare what you read to the 2011 logo design trends. You&#8217;d be surprised to learn how much logo design really hasn&#8217;t changed. There are some recent logos that stand out as particularly innovative, appropriate, and effective, but most use more of the same tried-and-true techniques that have been used for decades.<\/p>\n<p>What do you think? Are companies afraid to take their logo designs too far outside the box? Leave a comment and share your opinion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each year, the team at LogoLounge.com puts together a logo design trend report. The 2011 logo trends were released this week, and it appears we&#8217;re in for more of the same in terms of color, circles, and bursts. In fact, most of the trends for the current year are disappointingly unexciting. The report includes a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[7039,6632,7040,100,415],"class_list":{"0":"post-37636","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"tag-2011-logo-design-trends","8":"tag-brand-creative","9":"tag-brand-identity-trends","10":"tag-brand-strategy","11":"tag-logo-design","12":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2011 Logo Design Trends<\/title>\n<meta name=\"description\" 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