{"id":37433,"date":"2011-04-09T17:30:02","date_gmt":"2011-04-09T16:30:02","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/2011\/04\/corporate-eye-summary-april-9-2011\/"},"modified":"2011-04-09T17:30:02","modified_gmt":"2011-04-09T16:30:02","slug":"corporate-eye-summary-april-9-2011","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/corporate-eye-summary-april-9-2011\/","title":{"rendered":"Corporate Eye Summary April 9, 2011"},"content":{"rendered":"<ul class=\"scrd_digest\">\n<li><a href=\"http:\/\/feedproxy.google.com\/~r\/corporateeye\/~3\/AC_sewQncBs\/\" rel=\"external\">Shell and Oracle : Sustainability\u2019s Ashoka Chakra<\/a>\n<div>It should have been the major news story of the decade, but it was buried. This is partially because there was a lot of embarrassed coughing by all sides involved (meaning no one really wanted to publicise the event); but it&#8217;s also because your everyday business journalist hasn&#8217;t got a clue about sustainability and doesn&#8217;t [&#8230;]\n<p>\n<img decoding=\"async\" data-src=\"https:\/\/www.corporate-eye.com\/main\/images\/small-logo.gif\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><br \/>\n\n<\/p>\n<\/div>\n<\/li>\n<li><a href=\"http:\/\/feedproxy.google.com\/~r\/corporateeye\/~3\/q2S3AyZfZjw\/\" rel=\"external\">Go Mobile to Get Your Brand in Front of Mothers<\/a>\n<div>New research from BabyCenter.com reveals that brands that want to connect with mothers, particularly new mothers, should go mobile. According to the survey, 68% of mothers user their smartphones while they&#8217;re shopping, which is much higher than the average smartphone user. Furthermore, 46% of survey respondents said they want to get information about products and [&#8230;]\n<p>\n<img decoding=\"async\" data-src=\"https:\/\/www.corporate-eye.com\/main\/images\/small-logo.gif\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><br \/>\n\n<\/p>\n<\/div>\n<\/li>\n<li><a href=\"http:\/\/feedproxy.google.com\/~r\/corporateeye\/~3\/4wtgmnNlEK0\/\" rel=\"external\">Make Customers Part of Your Logo to Build Brand Loyalty<\/a>\n<div>The most powerful brands in the world are relationship brands like Apple and Harley Davidson. These are brands that people feel such a strong emotional connection with that they&#8217;re not only extremely loyal but they&#8217;re also extremely vocal about that loyalty.\u00a0 Social media marketing and content marketing make it easier than ever for companies to [&#8230;]\n<p>\n<img decoding=\"async\" data-src=\"https:\/\/www.corporate-eye.com\/main\/images\/small-logo.gif\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><br \/>\n\n<\/p>\n<\/div>\n<\/li>\n<li><a href=\"http:\/\/feedproxy.google.com\/~r\/corporateeye\/~3\/bBVg8PF-BzM\/\" rel=\"external\">Leadership, Reputation and Company Views<\/a>\n<div>&#160; &#8220;To be perceived as the leader you have to act like the leader. And leaders aren&#8217;t afraid of having opinions.&#8221; Donal McCabe, Land Securities You&#8217;ve probably found that trying to explain what you think to someone else &#8211; particularly in writing &#8211; is a good way of clarifying your beliefs for yourself. It&#8217;s often [&#8230;]\n<p>\n<img decoding=\"async\" data-src=\"https:\/\/www.corporate-eye.com\/main\/images\/small-logo.gif\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><br \/>\n\n<\/p>\n<\/div>\n<\/li>\n<li><a href=\"http:\/\/feedproxy.google.com\/~r\/corporateeye\/~3\/REJGQYZbxSg\/\" rel=\"external\">Communicating From the Top<\/a>\n<div>I invited Mariana Ashley to write a guest post for us this week on internal communication. Mariana is a freelance writer who particularly enjoys writing about online colleges. Over to you, Mariana&#8230; Quality Internal Communication Leads to More Satisfied Workers Corporations of all sizes are in the habit these days of asking their employees to [&#8230;]\n<p>\n<img decoding=\"async\" data-src=\"https:\/\/www.corporate-eye.com\/main\/images\/small-logo.gif\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><br \/>\n\n<\/p>\n<\/div>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Shell and Oracle : Sustainability\u2019s Ashoka Chakra It should have been the major news story of the decade, but it was buried. This is partially because there was a lot of embarrassed coughing by all sides involved (meaning no one really wanted to publicise the event); but it&#8217;s also because your everyday business journalist hasn&#8217;t [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[6625],"tags":[6586],"class_list":{"0":"post-37433","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-rss-only","7":"tag-summary","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Corporate Eye Summary April 9, 2011 - Corporate Eye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/corporate-eye-summary-april-9-2011\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate Eye Summary April 9, 2011 - Corporate Eye\" \/>\n<meta property=\"og:description\" content=\"Shell and Oracle : Sustainability\u2019s Ashoka Chakra It should have been the major news story of the decade, but it was buried. 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