{"id":3741,"date":"2009-01-28T02:07:50","date_gmt":"2009-01-28T02:07:50","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=3741"},"modified":"2009-01-28T02:14:00","modified_gmt":"2009-01-28T02:14:00","slug":"microsoft-asks-employees-to-spam-friends-and-family","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/microsoft-asks-employees-to-spam-friends-and-family\/","title":{"rendered":"Microsoft Asks Employees to Spam Friends and Family"},"content":{"rendered":"

\"internet-explorer-8\"It’s not a secret that employees can be some of a company’s most powerful brand advocates.\u00a0 However, that brand advocacy can’t be forced.\u00a0 In a move that hinges on unethical, Microsoft<\/a> leaders asked each of the company’s employees to send email messages to at least 10 friends urging them to download the latest beta version of Internet Explorer 8<\/a> (and supposedly last before the official launch of IE8).\u00a0<\/p>\n

But wait.\u00a0 There’s more.\u00a0 Microsoft didn’t just ask employees to annoy their friends with useless email.\u00a0 For some bizarre reason, the leaders of Microsoft thought it would be a good idea to write the spam email message for employees, so they could simply cut and paste it into a new message then spam away!<\/p>\n

The Register<\/a> got to see the email in all its glory when a Microsoft employee did as he\u00a0was told and spammed his friends with it.\u00a0 Seems the recipient of the IE8 spam email message could tell his friend didn’t write it based on the writing style.\u00a0 Wonder why?\u00a0 Let’s take a look at a snippet from the email courtesy of The Register:<\/p>\n

“You know I work at Microsoft, and that I love technology.\u00a0 Sometimes I love Microsoft technology so much that I can’t wait to tell people about it, and this is one of those times. Microsoft has just released the Release Candidate 1 for Internet Explorer 8, and I think you should install it and use it today.”<\/p>\n

Now, I ask – what would you do with this message if a friend sent it to you?\u00a0 I’d imagine many people would simply delete it.\u00a0 Many others might reply to their friend and ask them what the you know what?\u00a0 Still others might quickly pick up the phone and ask their friend what kind of drugs he’s taking.\u00a0 The question is whether or not any of them would actually jump over to the IE8 site and download the beta version of a product that was wrought with problems in the early days of its prior incarnation (i.e., IE7).\u00a0 I’d imagine many of them are very happy with their Firefox.\u00a0<\/p>\n

The only thing that seems to be missing from the Microsoft chain mail is that part at the end that usually says something like, “send this email to ten of your friends and your wish will come true.”<\/p>\n

The lesson to learn – treat your employees well and they’ll believe in your company and your products and become vocal brand advocates without being strong-armed into sending out spam email.<\/p>\n

Your thoughts?<\/p>\n

Image: <\/em>Flickr<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

It’s not a secret that employees can be some of a company’s most powerful brand advocates.\u00a0 However, that brand advocacy can’t be forced.\u00a0 In a move that hinges on unethical, Microsoft leaders asked each of the company’s employees to send email messages to at least 10 friends urging them to download the latest beta version […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[1206,1207,110,1208,1204,1205,154],"class_list":{"0":"post-3741","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"tag-brand-advocates","8":"tag-brand-ambassadors","9":"tag-corporate-branding","10":"tag-employee-brand-advocates","11":"tag-ie8","12":"tag-internet-explorer-8","13":"tag-microsoft","14":"entry"},"yoast_head":"\nMicrosoft Asks Employees to Spam Friends and Family<\/title>\n<meta name=\"description\" content=\"Microsoft sends employees chain mail and tells employees to send it to 10 friends each. 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