{"id":36943,"date":"2011-02-24T02:50:24","date_gmt":"2011-02-24T02:50:24","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=36943"},"modified":"2021-01-07T17:52:51","modified_gmt":"2021-01-07T16:52:51","slug":"would-your-employees-nominate-your-company-for-a-best-place-to-work-award","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/would-your-employees-nominate-your-company-for-a-best-place-to-work-award\/","title":{"rendered":"Would Your Employees Nominate Your Company for a Best Place to Work Award?"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-36945 lazyload\" title=\"unhappy-employee\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2011\/02\/unhappy-employee.jpg\" alt=\"\" width=\"161\" height=\"216\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2011\/02\/unhappy-employee.jpg 225w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2011\/02\/unhappy-employee-150x200.jpg 150w\" data-sizes=\"(max-width: 161px) 100vw, 161px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 161px; --smush-placeholder-aspect-ratio: 161\/216;\" \/>I&#8217;ve written about the <a href=\"https:\/\/www.corporate-eye.com\/main\/the-importance-of-internal-brand-advocates\/\">importance of internal brand advocates <\/a>and <a href=\"https:\/\/www.corporate-eye.com\/main\/branding-from-within-%E2%80%93-the-importance-of-internal-brand-building\/\">branding from within your organization<\/a> before on the Corporate Eye blog, and today, I&#8217;m going to revisit the topic by asking a question.<\/p>\n<p><em>Would your employees nominate your company for a best place to work award?<\/em><\/p>\n<p>Each year, various organizations hold &#8220;best companies to work for&#8221; awards programs.\u00a0 Advertising Age published a call for nominees for its own <a href=\"http:\/\/adage.com\/article\/news\/advertising-age-s-best-places-to-work-2011\/148782\/\">Best Places to Work award<\/a> earlier this month.\u00a0 Do your employees believe in your company and your brand promise enough to nominate your company for such an award?\u00a0 If your answer to that question is <em>no<\/em>, then you need to invest more time into building internal brand advocates.<\/p>\n<p>If your employees don&#8217;t feel good about your company and believe your brand promise, then why should customers?\u00a0 The answer is simple.\u00a0 Customers won&#8217;t believe.<\/p>\n<p>Your employees should be your first source for positive word-of-mouth marketing.\u00a0 They can be your strongest brand advocates and most vocal brand guardians.<\/p>\n<p>Not sure what internal brand advocates look like?\u00a0 Spend some time on the <a href=\"http:\/\/about.zappos.com\/\">Zappos corporate site<\/a>.\u00a0 Watch the videos, read about the <a href=\"https:\/\/about.zappos.com\/our-unique-culture\/zappos-core-values\">Zappos culture and core values<\/a>.\u00a0 You&#8217;ll learn very quickly what people who believe in their company and brand promise look like, sound like, and are capable of in terms of brand advocacy.<\/p>\n<p>The next question is whether or not you can do it in your organization, too.\u00a0 Remember, internal brand advocacy comes from the top.\u00a0 Zappos CEO Tony Hsieh walks the walk and talks the talk when it comes to the Zappos brand promise, and Zappos employees <em>believe<\/em>.\u00a0 If your leaders don&#8217;t buy it, then your employees won&#8217;t buy it.\u00a0 And that means customers won&#8217;t buy it either.<\/p>\n<p><em>Image: <a href=\"http:\/\/www.sxc.hu\/photo\/864509\">stock.xchng<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve written about the importance of internal brand advocates and branding from within your organization before on the Corporate Eye blog, and today, I&#8217;m going to revisit the topic by asking a question. Would your employees nominate your company for a best place to work award? Each year, various organizations hold &#8220;best companies to work [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36945,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,95,45],"tags":[430,100,6918,110,6699],"class_list":{"0":"post-36943","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-best-practices","8":"category-brand","9":"category-employee","10":"tag-brand-building","11":"tag-brand-strategy","12":"tag-building-brand-advocates","13":"tag-corporate-branding","14":"tag-internal-brand-advocates","15":"entry"},"yoast_head":"<!-- This site is optimized with the 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