{"id":36907,"date":"2011-02-22T00:36:12","date_gmt":"2011-02-22T00:36:12","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=36907"},"modified":"2021-01-07T17:55:43","modified_gmt":"2021-01-07T16:55:43","slug":"social-networking-accounts-for-20-of-australians-time-online","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/social-networking-accounts-for-20-of-australians-time-online\/","title":{"rendered":"Social Networking Accounts for 20% of Australians&#8217; Time Online"},"content":{"rendered":"<p>Last week, I wrote a post on Corporate Eye about the increasing use of s<a href=\"https:\/\/www.corporate-eye.com\/main\/social-networking-in-china-grows-exponentially-among-specific-consumer-segments\/\">ocial networking among consumers in China<\/a>.\u00a0 This week, I&#8217;ll take a look at social networking usage rates in Australia where research by <a href=\"http:\/\/www.comscore.com\/Press_Events\/Press_Releases\/2011\/2\/Social_Networking_Accounts_for_1_of_Every_5_Minutes_Spent_Online_in_Australia\">comScore<\/a> reports that 1 in every 5 minutes spent online in Australia is spent on social networking sites.<\/p>\n<p>In fact, social networking is the top online activity among Australian Internet users based on time spent on various online activities as the following data shows us:<\/p>\n<ul>\n<li><strong>Social networking<\/strong>: 21.9% of online time<\/li>\n<li><strong>Portals<\/strong>: 19.7% of online time<\/li>\n<li><strong>Instant messengers<\/strong>: 11.6% of online time<\/li>\n<li><strong>Entertainment<\/strong>: 11.1% of online time<\/li>\n<li><strong>Email<\/strong>: 5.9% of online time<\/li>\n<li><strong>Games<\/strong>: 3.2% of online time<\/li>\n<li><strong>News\/information<\/strong>: 3.0% of online time<\/li>\n<li><strong>Search\/navigation<\/strong>: 2.8% of online time<\/li>\n<li><strong>Auctions<\/strong>: 2.4% of online time<\/li>\n<li><strong>Community<\/strong>: 2.1% of online time<\/li>\n<\/ul>\n<p>Facebook was the top site in Australia based on the amount of time Internet users spent on the site, but Microsoft and Google took the top two spots, respectively, for the most visits (Facebook came in third for most visits).<\/p>\n<p>Clearly, the popularity of social networks, particularly Facebook, is not isolated to one part of the world.\u00a0 Internet users around the world are spending a significant amount of time on social networking sites.\u00a0 It makes sense that your brand should be there, too.\u00a0 The days of thinking, &#8220;my customers aren&#8217;t online and don&#8217;t use sites like Facebook,&#8221; are over.<\/p>\n<p>What do you think?<\/p>\n<p><em>Image: <a href=\"http:\/\/www.sxc.hu\/photo\/995748\">stock.xchng<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week, I wrote a post on Corporate Eye about the increasing use of social networking among consumers in China.\u00a0 This week, I&#8217;ll take a look at social networking usage rates in Australia where research by comScore reports that 1 in every 5 minutes spent online in Australia is spent on social networking sites. In [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[6903,430,100,6526,520,1011,135,6904,6905],"class_list":{"0":"post-36907","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"tag-australia-facebook","8":"tag-brand-building","9":"tag-brand-strategy","10":"tag-facebook-marketing","11":"tag-online-branding","12":"tag-social-media-branding","13":"tag-social-media-marketing","14":"tag-social-network-marketing","15":"tag-social-networking-statistics","16":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Networking Accounts for 20% of Australians&#039; Time Online<\/title>\n<meta name=\"description\" content=\"1 out of every 5 minutes is spent on social networking sites among Australian Internet users. Your brand needs to be there, too.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/social-networking-accounts-for-20-of-australians-time-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Networking Accounts for 20% of Australians&#039; Time Online\" \/>\n<meta property=\"og:description\" content=\"1 out of every 5 minutes is spent on social networking sites among Australian Internet users. Your brand needs to be there, too.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/social-networking-accounts-for-20-of-australians-time-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:published_time\" content=\"2011-02-22T00:36:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-07T16:55:43+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.corporate-eye.com\/blog\/images\/logo.gif\" \/>\n<meta name=\"author\" content=\"Lucy Nixon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:site\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucy Nixon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/social-networking-accounts-for-20-of-australians-time-online\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/social-networking-accounts-for-20-of-australians-time-online\/\"},\"author\":{\"name\":\"Lucy Nixon\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/d273bf7421dc8f5fec96785876b760e2\"},\"headline\":\"Social Networking Accounts for 20% of Australians&#8217; Time Online\",\"datePublished\":\"2011-02-22T00:36:12+00:00\",\"dateModified\":\"2021-01-07T16:55:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/social-networking-accounts-for-20-of-australians-time-online\/\"},\"wordCount\":240,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"keywords\":[\"australia facebook\",\"brand building\",\"brand strategy\",\"facebook marketing\",\"online branding\",\"social media branding\",\"social media marketing\",\"social network marketing\",\"social networking statistics\"],\"articleSection\":[\"Brand\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/social-networking-accounts-for-20-of-australians-time-online\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/social-networking-accounts-for-20-of-australians-time-online\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/social-networking-accounts-for-20-of-australians-time-online\/\",\"name\":\"Social Networking Accounts for 20% of Australians' Time Online\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\"},\"datePublished\":\"2011-02-22T00:36:12+00:00\",\"dateModified\":\"2021-01-07T16:55:43+00:00\",\"description\":\"1 out of every 5 minutes is spent on social networking sites among Australian Internet users. Your brand needs to be there, too.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/social-networking-accounts-for-20-of-australians-time-online\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/social-networking-accounts-for-20-of-australians-time-online\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/social-networking-accounts-for-20-of-australians-time-online\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.corporate-eye.com\/main\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social Networking Accounts for 20% of Australians&#8217; Time Online\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"name\":\"Corporate Eye\",\"description\":\"...compare, compete, excel\",\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\",\"name\":\"Corporate Eye\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"width\":283,\"height\":42,\"caption\":\"Corporate Eye\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/lucynixon\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/d273bf7421dc8f5fec96785876b760e2\",\"name\":\"Lucy Nixon\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/538dc739f95aa5a2fd75d054808b18b2afa37a9282a7a8f87001a77dc128d759?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/538dc739f95aa5a2fd75d054808b18b2afa37a9282a7a8f87001a77dc128d759?s=96&d=identicon&r=g\",\"caption\":\"Lucy Nixon\"},\"description\":\"Lucy is Editor at Corporate Eye\",\"sameAs\":[\"http:\/\/www.corporate-eye.com\",\"https:\/\/x.com\/lucynixon\"],\"url\":\"https:\/\/www.corporate-eye.com\/main\/author\/lucy\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social Networking Accounts for 20% of Australians' Time Online","description":"1 out of every 5 minutes is spent on social networking sites among Australian Internet users. Your brand needs to be there, too.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.corporate-eye.com\/main\/social-networking-accounts-for-20-of-australians-time-online\/","og_locale":"en_US","og_type":"article","og_title":"Social Networking Accounts for 20% of Australians' Time Online","og_description":"1 out of every 5 minutes is spent on social networking sites among Australian Internet users. Your brand needs to be there, too.","og_url":"https:\/\/www.corporate-eye.com\/main\/social-networking-accounts-for-20-of-australians-time-online\/","og_site_name":"Corporate Eye","article_published_time":"2011-02-22T00:36:12+00:00","article_modified_time":"2021-01-07T16:55:43+00:00","og_image":[{"url":"http:\/\/www.corporate-eye.com\/blog\/images\/logo.gif","type":"","width":"","height":""}],"author":"Lucy Nixon","twitter_card":"summary_large_image","twitter_creator":"@lucynixon","twitter_site":"@lucynixon","twitter_misc":{"Written by":"Lucy Nixon","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.corporate-eye.com\/main\/social-networking-accounts-for-20-of-australians-time-online\/#article","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/social-networking-accounts-for-20-of-australians-time-online\/"},"author":{"name":"Lucy Nixon","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/d273bf7421dc8f5fec96785876b760e2"},"headline":"Social Networking Accounts for 20% of Australians&#8217; Time Online","datePublished":"2011-02-22T00:36:12+00:00","dateModified":"2021-01-07T16:55:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/social-networking-accounts-for-20-of-australians-time-online\/"},"wordCount":240,"commentCount":0,"publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"keywords":["australia facebook","brand building","brand strategy","facebook marketing","online branding","social media branding","social media marketing","social network marketing","social networking statistics"],"articleSection":["Brand"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.corporate-eye.com\/main\/social-networking-accounts-for-20-of-australians-time-online\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.corporate-eye.com\/main\/social-networking-accounts-for-20-of-australians-time-online\/","url":"https:\/\/www.corporate-eye.com\/main\/social-networking-accounts-for-20-of-australians-time-online\/","name":"Social Networking Accounts for 20% of Australians' Time Online","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/#website"},"datePublished":"2011-02-22T00:36:12+00:00","dateModified":"2021-01-07T16:55:43+00:00","description":"1 out of every 5 minutes is spent on social networking sites among Australian Internet users. Your brand needs to be there, too.","breadcrumb":{"@id":"https:\/\/www.corporate-eye.com\/main\/social-networking-accounts-for-20-of-australians-time-online\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.corporate-eye.com\/main\/social-networking-accounts-for-20-of-australians-time-online\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.corporate-eye.com\/main\/social-networking-accounts-for-20-of-australians-time-online\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.corporate-eye.com\/main\/"},{"@type":"ListItem","position":2,"name":"Social Networking Accounts for 20% of Australians&#8217; Time Online"}]},{"@type":"WebSite","@id":"https:\/\/www.corporate-eye.com\/main\/#website","url":"https:\/\/www.corporate-eye.com\/main\/","name":"Corporate Eye","description":"...compare, compete, excel","publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.corporate-eye.com\/main\/#organization","name":"Corporate Eye","url":"https:\/\/www.corporate-eye.com\/main\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","width":283,"height":42,"caption":"Corporate Eye"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/lucynixon"]},{"@type":"Person","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/d273bf7421dc8f5fec96785876b760e2","name":"Lucy Nixon","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/538dc739f95aa5a2fd75d054808b18b2afa37a9282a7a8f87001a77dc128d759?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/538dc739f95aa5a2fd75d054808b18b2afa37a9282a7a8f87001a77dc128d759?s=96&d=identicon&r=g","caption":"Lucy Nixon"},"description":"Lucy is Editor at Corporate Eye","sameAs":["http:\/\/www.corporate-eye.com","https:\/\/x.com\/lucynixon"],"url":"https:\/\/www.corporate-eye.com\/main\/author\/lucy\/"}]}},"modified_by":"Lucy Nixon","_links":{"self":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/36907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/comments?post=36907"}],"version-history":[{"count":6,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/36907\/revisions"}],"predecessor-version":[{"id":52643,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/36907\/revisions\/52643"}],"wp:attachment":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media?parent=36907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/categories?post=36907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/tags?post=36907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}