{"id":36854,"date":"2011-02-17T02:42:12","date_gmt":"2011-02-17T02:42:12","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=36854"},"modified":"2011-02-17T02:45:33","modified_gmt":"2011-02-17T02:45:33","slug":"social-networking-in-china-grows-exponentially-among-specific-consumer-segments","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/social-networking-in-china-grows-exponentially-among-specific-consumer-segments\/","title":{"rendered":"Social Networking in China Grows Exponentially Among Specific Consumer Segments"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-36855 lazyload\" title=\"emarketer-social-network-users-china\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2011\/02\/emarketer-social-network-users-china.gif\" alt=\"\" width=\"325\" height=\"311\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 325px; --smush-placeholder-aspect-ratio: 325\/311;\" \/>Take a look at the chart from <a href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1008235\">eMarketer<\/a> that shows the growth of social networking users in China since 2009 and projected through 2015.\u00a0 It seems like every business is focusing on expanding into China with such a huge number of consumers finally accessing more of the products and services from outside the country&#8217;s borders.\u00a0 Social networking represents a big opportunity to connect with those consumers based on these reported usage trends.<\/p>\n<p>The eMarketer data represents Internet users in China who use social networks via any type of device at least once per month.\u00a0 In 2009, only 155 million people in China were accessing social networks at least one time each month.\u00a0 Today, that number is 265 million, and by 2015, 488 million Internet users in China will access a social network at least once per month.\u00a0 That&#8217;s a lot of potential customers who might be interested in learning about your brand.<\/p>\n<p>An interesting fact to consider about social networking in China is  that different social networking sites are favored by different consumer  segments.\u00a0 Brands need to find the right social networking destination to connect with the right audience.<\/p>\n<p>eMarketer points out that social networking users in China are very willing to follow brands on social networks, blogs, websites, and so on.\u00a0 In a study by <a href=\"http:\/\/www.ogilvy.com\/About\/Network\/OgilvyOne-Worldwide.aspx\">OgilvyOne Worldwide<\/a>, social media users in China ranked following and friending brands as the second most popular social media activity that they participate in.\u00a0 An amazing 87% of social media users in China already follow and friend brands on Twitter.\u00a0 With such widespread acceptance, it&#8217;s unlikely that the willingness to follow brands on social media among the Chinese audience will decrease anytime in the near future.<\/p>\n<p>As with all forms of social media, social networking gives brands and businesses an incredible opportunity to listen to customer conversations, define and meet customer needs, and plan for the future in order to best meet those needs.\u00a0 There are a lot of people in China who are willing to listen to your brand.\u00a0 Are you preparing to connect with them?<\/p>\n<p><em>Image: <a href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1008235\">eMarketer<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Take a look at the chart from eMarketer that shows the growth of social networking users in China since 2009 and projected through 2015.\u00a0 It seems like every business is focusing on expanding into China with such a huge number of consumers finally accessing more of the products and services from outside the country&#8217;s borders.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":36855,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[6894,6893,6895,6896,6891,6892,6890],"class_list":{"0":"post-36854","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand","8":"tag-brand-strategy-china","9":"tag-branding-china","10":"tag-business-development-china","11":"tag-marketing-strategy-china","12":"tag-social-media-china","13":"tag-social-media-marketing-china","14":"tag-social-networking-china","15":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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per month, and 1 in 8 want to connect with brands through social media.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/social-networking-in-china-grows-exponentially-among-specific-consumer-segments\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/susangunelius\" \/>\n<meta property=\"article:published_time\" content=\"2011-02-17T02:42:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-02-17T02:45:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2011\/02\/emarketer-social-network-users-china.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"325\" \/>\n\t<meta property=\"og:image:height\" content=\"311\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Susan Gunelius\" \/>\n<meta name=\"twitter:card\" 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