{"id":3675,"date":"2009-01-27T11:15:23","date_gmt":"2009-01-27T11:15:23","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=3675"},"modified":"2009-01-27T11:14:43","modified_gmt":"2009-01-27T11:14:43","slug":"improving-investor-relations-data-offerings-with-excel","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/improving-investor-relations-data-offerings-with-excel\/","title":{"rendered":"Improving Investor Relations Data Offerings with Excel"},"content":{"rendered":"

These days having the annual report somewhere on the Investor Relations website is all but a given.\u00a0 While some companies publish just a PDF version of the printed document, others publish a web or HTML version.\u00a0 This published data no doubt meets the expectations of the average investor.\u00a0 Indeed, such easy access to annual reports is a great improvement over the days when the most the average IR site offered was an electronic way to request the standard snail mail delivery of the annual report.\u00a0 However, there are some companies providing even more service to their valued investors.<\/p>\n

Downloadable Spreadsheet Data<\/strong><\/p>\n

At Colgate\u2019s Investor Relations website, they provide the usual Annual Report options.\u00a0 There is a link for a PDF file for investors who like to download and view their reports offline, as well as a link to an online Annual Report.\u00a0 But, there is one extra link.\u00a0 It is for the Annual Report numbers as a Microsoft Excel document.\u00a0 (I will refrain from making any comments about the garish color scheme \u2013 Oops.)<\/p>\n

\u00a0\"Colgate.com<\/a> When it comes to investors there are all types.\u00a0 Some investors care about technical analysis, or analyst recommendations, or even news reports.\u00a0 Ask around long enough, and you\u2019ll even find investors \u2013 some successful \u2013 who will admit to just using \u201ctheir gut.\u201d\u00a0 But, one type of investor cares about numbers, and not just the headline numbers either.<\/p>\n

The numbers investor wants to crunch data.\u00a0 They want to calculate all those ratios that don\u2019t come printed on the fact sheet.\u00a0 They might even have a few ratios or formulas of their own that they use to help make their investment decisions.\u00a0 Either way, before they can do anything else, they need those numbers in the annual report in some electronic format.<\/p>\n

Generally, this involves subscribing to a service, or manually exporting values from an investing website or portal.\u00a0 And, when all else fails, good old typing them into the computer from the page.<\/p>\n

The Excel file on Colgate\u2019s IR site eliminates the middleman and gives investors the raw hard numbers in a format that is easy to manipulate and export to whatever program or service they choose.<\/p>\n

The Colgate Excel file contains nothing new or out of the ordinary, but it does make accessible the important numbers from the Annual Report.\u00a0 Inside is the income statement, balance sheet, retained earnings, cash flows, and the 10-year financial summary.\u00a0 Each of these is separated out as an spreadsheet page and most contain data multiple years of data (usually back to 2005).\u00a0<\/p>\n

Benefits for IR<\/strong><\/p>\n

While this additional data may seem to be all about giving something more to company investors, it also provides a benefit for the IR Department and the company itself.<\/p>\n

By providing its own Excel file, Colgate can ensure that ALL of the data goes with the numbers.\u00a0 The 10-Year Financial Summary for example contains 6 footnotes on the numbers shown.\u00a0 This ensures that investors looking at these raw numbers are getting that all important context.\u00a0 Data provided by third-parties may or may not pass along such information once the raw data has been imported and standardized by whatever system they use.\u00a0 Even if such information is carried through, its placement cannot be controlled by the company.\u00a0 By supplying an in-house spreadsheet, the company can ensure that whatever information it deems necessary shows up in a way that they are comfortable with.<\/p>\n

A Little Caution<\/strong><\/p>\n

Of course, releasing information in this way cannot be done on a whim, nor can the data be selectively highlighted or formatted.\u00a0 Straight reproductions of already approved tables within the printed Annual Report are generally the safest way to go and ensure that there is no additional information released within the file.\u00a0<\/p>\n

It is important to ensure that any variations from the exact numbers or formatting in the approved documents is not characterized as commentary on the data.\u00a0 For example, something as simple as making certain lines or numbers bold for better visibility on the computer screen could be interpreted by some as the company drawing emphasis or attention to those numbers or fields.\u00a0 (Or just as bad, as drawing attention away from other numbers or fields.)<\/p>\n

Investor Relations Best Practices<\/strong><\/p>\n

While Microsoft Excel Spreadsheets are commonly used they are not the only format available for making electronic information accessible.\u00a0 Comma-delimited files have the ability to be imported into almost any spreadsheet or analysis program.\u00a0 However, the extra portability does come at the expense of readability and the increased chance of errors.<\/p>\n

Whatever the format, now is the time to look into electronic distribution of data in this format.\u00a0 Not only does it make the data more accessible to investors, it provides one more avenue of contact for IR.\u00a0 Posted spreadsheets coupled with an email subscription to their updates ensures that investors regularly receive not only up to date data, but a subtle reminder about the company as well.<\/p>\n

Ensuring that investors have correct timely data is one of the primary focuses of IR and making available electronic files like this is one more way to do just that.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adding additional information in the form of downloadable electronic numbers like an Excel Spreadsheet can improve IR communication and make things easier for number crunching investors.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,3,26],"tags":[42,75,1203],"class_list":{"0":"post-3675","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-best-practices","7":"category-investor","8":"category-shareholders","9":"tag-annual-report","10":"tag-investor-relations","11":"tag-ir","12":"entry"},"yoast_head":"\nImproving Investor Relations With Microsoft Excel Spreadsheet Files<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/improving-investor-relations-data-offerings-with-excel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Improving Investor Relations With Microsoft Excel Spreadsheet Files\" \/>\n<meta property=\"og:description\" content=\"Adding additional information in the form of downloadable electronic numbers like an Excel Spreadsheet can improve IR communication and make things easier for number crunching investors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/improving-investor-relations-data-offerings-with-excel\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:published_time\" 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