{"id":36745,"date":"2011-02-08T01:17:10","date_gmt":"2011-02-08T01:17:10","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=36745"},"modified":"2011-02-08T01:17:10","modified_gmt":"2011-02-08T01:17:10","slug":"volkswagen-gets-creative-in-super-bowl-commercials","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/volkswagen-gets-creative-in-super-bowl-commercials\/","title":{"rendered":"Volkswagen Gets Creative in Super Bowl Commercials"},"content":{"rendered":"

The biggest U.S. football game of the year, the Super Bowl, was played on Feburary 6, 2011, and this year, it broke all records to become the most watched television show of all time<\/a>.\u00a0 As always, the commercials that aired during the Super Bowl were highly anticipated and buzzed about during and after the broadcast.<\/p>\n

Making a statement for the 21st century, Volkswagen debuted new commercials that added a new sense of creativity to a brand that had lost some of its style in recent years.\u00a0 You can watch both commercials below to see how a brand that had grown a bit stale is trying to re-energize itself.<\/p>\n

The first ad features the classic Star Wars music and Darth Vader character through the eyes of a child trying to harness the power of the force.<\/p>\n