{"id":36637,"date":"2011-01-28T01:37:41","date_gmt":"2011-01-28T01:37:41","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=36637"},"modified":"2011-01-28T01:37:41","modified_gmt":"2011-01-28T01:37:41","slug":"facebook-plans-to-allow-brands-to-sponsor-stories-from-users-without-asking","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/facebook-plans-to-allow-brands-to-sponsor-stories-from-users-without-asking\/","title":{"rendered":"Facebook Plans to Allow Brands to Sponsor Stories from Users – Without Asking"},"content":{"rendered":"

\"\"Facebook is getting more buzz<\/a> this week with a new advertising program that will enable brands to sponsor user actions.\u00a0 For example, a Facebook user’s “likes,” his page posts, and his check-ins via Facebook Places could all become content that brands can sponsor.\u00a0 In simplest terms, brand can pay (based on a pay-per-click or pay-per-impression model) to boost that content up to special placement on the right side of the screen where Facebook ads typically appear.<\/p>\n

For brands, Facebook Sponsored Stories is a great opportunity.\u00a0 Giving prominent placement on screen to user actions that support a brand draws attention to what can be perceived as a customer endorsement.\u00a0 Research shows that conversations and endorsements of brands on social networks are trusted more than ads, so sponsored stories seem like a perfect match for brands.<\/p>\n

However, Facebook users are likely to not feel the same way, although Facebook representatives are quick to point out that sponsored stories will only appear to people that the user has identified as being able to see those types of updates within his Facebook account settings.\u00a0 There is currently no reported way for Facebook users to opt-out of the new sponsored stories initiative.<\/p>\n

According to BrandWeek, both Coca-Cola and Starbucks are signed on to roll out Facebook Sponsored Stories campaigns, and other brands are sure to follow.<\/p>\n

Let’s face it, sponsored posts are likely to be more effective for brands on a social network like Facebook than display or text ads are.\u00a0 It’s true that people notice and respond to people they know and trust over brand messages, and research report after research report supports that.\u00a0 The problem would come if this level of intrusiveness (i.e., republishing people’s content and conversations without their permission) will be considered acceptable or not to Facebook users.\u00a0 If users don’t respond well to it, there is the risk that they’ll stop talking about brands altogether.\u00a0 That’s the type of negative backlash that could really damage a brand’s social media and content marketing efforts.<\/p>\n

How do you feel about Facebook Sponsored Stories from the brand’s perspective?\u00a0 How about from the Facebook user’s perspective?\u00a0 Leave a comment and share your thoughts.<\/p>\n

Image: stock.xchng<\/a><\/em>
<\/p>\n","protected":false},"excerpt":{"rendered":"

Facebook is getting more buzz this week with a new advertising program that will enable brands to sponsor user actions.\u00a0 For example, a Facebook user’s “likes,” his page posts, and his check-ins via Facebook Places could all become content that brands can sponsor.\u00a0 In simplest terms, brand can pay (based on a pay-per-click or pay-per-impression […]<\/p>\n","protected":false},"author":4,"featured_media":36642,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[6738,100,4951,6309,6849,520,1011],"class_list":{"0":"post-36637","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand","8":"tag-brand-social-media-marketing","9":"tag-brand-strategy","10":"tag-brands-on-facebook","11":"tag-facebook-advertising","12":"tag-facebook-sponsored-stories","13":"tag-online-branding","14":"tag-social-media-branding","15":"entry"},"yoast_head":"\nFacebook Plans to Allow Brands to Sponsor Stories from Users - 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