{"id":36527,"date":"2011-01-25T02:22:26","date_gmt":"2011-01-25T02:22:26","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=36527"},"modified":"2011-01-25T02:22:26","modified_gmt":"2011-01-25T02:22:26","slug":"toyota-takes-title-as-biggest-carmaker-in-2010","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/toyota-takes-title-as-biggest-carmaker-in-2010\/","title":{"rendered":"Toyota Takes Title as Biggest Carmaker in 2010"},"content":{"rendered":"

\"\"Despite a series of Toyota recalls<\/a> in the United States in 2009 and 2010 that damaged the Toyota brand (a brand which had long been associated with quality and reliability), Toyota hung on to take the top spot as the world’s largest auto manufacturer of 2010.<\/p>\n

However, Toyota spokesman Paul Nolasco claims in an article published on the BBC website<\/a> that selling the most cars in the world is not as important to the company as boosting profits and being number one in customers’ minds in terms of service and satisfaction.<\/p>\n

Quality, service and satisfaction have certainly been Toyota brand promises around the world, and despite the Toyota recalls, the brand still owns the word quality<\/em> in consumers’ minds.\u00a0 There is simply so much trust and belief in the brand from its loyal followers that even recalls couldn’t keep this brand down.\u00a0 You can’t buy that kind of brand equity — the kind that can keep a brand at the top despite problems that would destroy another brand.<\/p>\n

However, as the BBC reports, Toyota sales are still down in the United States in comparison to previous years, and General Motors is pushing hard in the United States and around the world to regain the title of biggest car maker, which it held for 80 years before relinquishing it to Toyota in 2008.\u00a0 All eyes are on Asia, specifically China, where General Motors is having great success.\u00a0 2010 marked the first year that General Motors sold more cars in China than in the United States.<\/p>\n

There is a saying that tells us, “the more things change, the more they stay the same.”\u00a0 I can’t help but think of that phrase as I watch the players in the auto manufacturers’ game of chess move around the board.\u00a0 Who will be the short-term winner?\u00a0 Who will be the long-term winner?\u00a0 Only time will tell.<\/p>\n

What do you think?\u00a0 Leave a comment and share your predictions for these brands.<\/p>\n

Image: Flickr<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Despite a series of Toyota recalls in the United States in 2009 and 2010 that damaged the Toyota brand (a brand which had long been associated with quality and reliability), Toyota hung on to take the top spot as the world’s largest auto manufacturer of 2010. However, Toyota spokesman Paul Nolasco claims in an article 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