{"id":36405,"date":"2011-01-19T06:13:27","date_gmt":"2011-01-19T06:13:27","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=36405"},"modified":"2021-01-07T17:54:46","modified_gmt":"2021-01-07T16:54:46","slug":"caribou-coffee-offers-something-extra-in-ambient-advertising","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/caribou-coffee-offers-something-extra-in-ambient-advertising\/","title":{"rendered":"Caribou Coffee Offers Something Extra in Ambient Advertising"},"content":{"rendered":"

Displaying print ads at bus stops isn’t a new form of marketing, but turning those print ads into a complete experience is.\u00a0 Caribou Coffee<\/a> did exactly that with the help of Colley+McVoy<\/a> who turned a Minneapolis bus stop into a toasty oven complete with a ceiling mounted heating element.\u00a0 Check out the image below.<\/p>\n

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The campaign’s objective was to spread the word about Caribou Coffee’s new menu items.\u00a0 By making clever use of the environment to not only raise awareness of new products but also to differentiate them from the competition (by showing an oven heating the menu items rather than a microwave), Colley+McVoy and Caribou Coffee succeeded.\u00a0 Not only that but people who warmed up in that bus shelter while waiting in the cold Minnesota weather surely appreciated the working heating element!<\/p>\n

All in all, this ambient advertising effort is an example of clever and meaningful creative and messaging that works.\u00a0 I love finding great ambient media examples that enhance the environment and consumers’ experiences with the ad creative and messaging — and ultimately, with the brand.\u00a0 You can read about a few other ambient media campaigns that I’ve written about here on the Corporate Eye blog by following the links below:<\/p>\n