{"id":36156,"date":"2010-12-30T06:53:43","date_gmt":"2010-12-30T06:53:43","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=36156"},"modified":"2010-12-30T17:56:12","modified_gmt":"2010-12-30T17:56:12","slug":"applying-consumer-media-trends-to-2011-marketing-and-branding-strategies","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/applying-consumer-media-trends-to-2011-marketing-and-branding-strategies\/","title":{"rendered":"Applying Consumer Media Trends to 2011 Marketing and Branding Strategies"},"content":{"rendered":"<p>Where are you investing your marketing budget in 2011?\u00a0 If you want your brand to be in the right places, then you need to consider the shifting media usage trends that will define 2011.<\/p>\n<p>According to research by <a href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1008138\">eMarketer<\/a>, television, video and Internet content consumption still dominate media usage among U.S. adults as follows:<\/p>\n<ul>\n<li><strong>TV and video<\/strong> = 4 hours and 24 minutes per day<\/li>\n<li><strong>Internet <\/strong>= 2 hours and 35 minutes per day<\/li>\n<li><strong>Radio <\/strong>= 1 hour and 36 minutes per day<\/li>\n<li><strong>Mobile <\/strong>= 50 minutes per day<\/li>\n<li><strong>Newspapers <\/strong>= 30 minutes per day<\/li>\n<li><strong>Magazines <\/strong>= 20 minutes per day<\/li>\n<li><strong>Other <\/strong>= 46 minutes per day<\/li>\n<\/ul>\n<p>Are you investing your marketing budget in the media where your target audience spends time?\u00a0 Compare your spending to the usage statistics above and see if you have any glaring disparities that should be modified before 2011 begins.<\/p>\n<p>How has media usage changed over the past two years for U.S. adults?\u00a0 That&#8217;s another area you need to research and understand to ensure you&#8217;re investing in the right places in the new year.\u00a0 Take a look at the chart below to see how the amount of time on major media changed in 2009 and again in 2010.<\/p>\n<p><br class=\"spacer_\" \/><\/p>\n<div class=\"clearall\"><img decoding=\"async\" class=\"alignnone size-full wp-image-36157 lazyload\" title=\"emarketer-media-usage-trends\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/12\/emarketer-media-usage-trends.gif\" alt=\"\" width=\"325\" height=\"412\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 325px; --smush-placeholder-aspect-ratio: 325\/412;\" \/><\/div>\n<p><br class=\"spacer_\" \/><\/p>\n<p>Mobile is certainly the media opportunity to leverage in 2011.\u00a0 It&#8217;s undoubtedly true that mobile devices will only continue to steal time from other media as tools and technologies get even better.\u00a0 Of course, you have to match your spending to your target audience, but it&#8217;s safe to assume that few industries will be immune to the media shift to mobile over the next few years.<\/p>\n<p>What do you think?\u00a0 Are you shifting marketing budget investments to mobile in 2011?\u00a0 Leave a comment and share your thoughts on these media usage trends that will dominate 2011.<\/p>\n<p><em>Image: <a href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1008138\">eMarketer<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Where are you investing your marketing budget in 2011?\u00a0 If you want your brand to be in the right places, then you need to consider the shifting media usage trends that will define 2011. According to research by eMarketer, television, video and Internet content consumption still dominate media usage among U.S. adults as follows: TV [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":36157,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95,10],"tags":[100,6775,6773,6774,6772],"class_list":{"0":"post-36156","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand","8":"category-ideas-and-trends","9":"tag-brand-strategy","10":"tag-branding-budget","11":"tag-content-consumption-trends","12":"tag-marketing-budget-investments","13":"tag-media-usage-trends","14":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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