{"id":36061,"date":"2010-12-18T17:30:32","date_gmt":"2010-12-18T17:30:32","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/2010\/12\/corporate-eye-summary-december-18-2010\/"},"modified":"2010-12-18T17:30:32","modified_gmt":"2010-12-18T17:30:32","slug":"corporate-eye-summary-december-18-2010","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/corporate-eye-summary-december-18-2010\/","title":{"rendered":"Corporate Eye Summary December 18, 2010"},"content":{"rendered":"<ul class=\"scrd_digest\">\n<li><a href=\"http:\/\/feedproxy.google.com\/~r\/corporateeye\/~3\/IHaC75rpY0Y\/\" rel=\"external\">JCPenney\u2019s Becomes First Retailer to Open Complete Store on Facebook<\/a>\n<div>This week marked the start of what will undoubtedly become a new marketing distribution trend when retailer JCPenney opened a complete store within Facebook.\u00a0 For Facebook users who are accustomed to communicating with friends and publishing and sharing content, they can now browse and buy clothes, shoes, and any other product available through the JCPenney [&#8230;]\n<p>\n<img decoding=\"async\" data-src=\"https:\/\/www.corporate-eye.com\/main\/images\/small-logo.gif\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><br \/>\n\n<\/p>\n<\/div>\n<\/li>\n<li><a href=\"http:\/\/feedproxy.google.com\/~r\/corporateeye\/~3\/6kKHbkZZ6gA\/\" rel=\"external\">10 Brand Stories that Made Headlines in 2010<\/a>\n<div>2010 was a year dictated by struggling economies and a proliferation of information via the social Web that brands were forced to recognize and respond to.\u00a0 It was also a year of some brands demise, some brands repositioning, and some brands survival against the odds.\u00a0 Following are reminders of 10 brand stories that got people [&#8230;]\n<p>\n<img decoding=\"async\" data-src=\"https:\/\/www.corporate-eye.com\/main\/images\/small-logo.gif\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><br \/>\n\n<\/p>\n<\/div>\n<\/li>\n<li><a href=\"http:\/\/feedproxy.google.com\/~r\/corporateeye\/~3\/1U_MsiKrAIE\/\" rel=\"external\">10 Ideal Gifts for Corporate Communicators<\/a>\n<div>Suppose you had to buy a present for a corporate communicator; what would you choose?<br \/>\nI know what I&#8217;d like, so here are some ideas for your own favourite corporate communicator; but I&#8217;d love to hear your suggestions &#8211; big or small!<br \/>\n1. For writing<br \/>\nWe all have our favourite writing tools, and there is something special about [&#8230;]\n<p>\n<img decoding=\"async\" data-src=\"https:\/\/www.corporate-eye.com\/main\/images\/small-logo.gif\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><br \/>\n\n<\/p>\n<\/div>\n<\/li>\n<li><a href=\"http:\/\/feedproxy.google.com\/~r\/corporateeye\/~3\/jL80ZMYBsRc\/\" rel=\"external\">Corporate Eye Summary December 11, 2010<\/a>\n<div>Honda\u2019s Naughty or Nice Facebook App Tracks Behavior with a Fun Hook<br \/>\nI have to hand it to Honda for coming up with a Facebook app that can be perceived by consumers as fun, entertaining, and humorous, but could be working hard behind the scenes to tell Honda&#8217;s marketing team so much more than whether a [&#8230;]\n<p>\n<img decoding=\"async\" data-src=\"https:\/\/www.corporate-eye.com\/main\/images\/small-logo.gif\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><br \/>\n\n<\/p>\n<\/div>\n<\/li>\n<li><a href=\"http:\/\/feedproxy.google.com\/~r\/corporateeye\/~3\/QszYxrPKWrg\/\" rel=\"external\">Brands Adopt the Pantone Color of the Year for 2011<\/a>\n<div>Each year, Pantone names a new color of the year.\u00a0 In 2010, turquoise won the honor.\u00a0 The 2011 Pantone color of the year has been announced and it&#8217;s honeysuckle.\u00a0 It&#8217;s a reddish-pink color designated as PMS 18-2120.<br \/>\nThe Pantone color of the year is typically associated with the fashion and home categories, but it&#8217;s not unusual [&#8230;]\n<p>\n<img decoding=\"async\" data-src=\"https:\/\/www.corporate-eye.com\/main\/images\/small-logo.gif\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><br \/>\n\n<\/p>\n<\/div>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>JCPenney\u2019s Becomes First Retailer to Open Complete Store on Facebook This week marked the start of what will undoubtedly become a new marketing distribution trend when retailer JCPenney opened a complete store within Facebook.\u00a0 For Facebook users who are accustomed to communicating with friends and publishing and sharing content, they can now browse and buy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[6625],"tags":[6586],"class_list":{"0":"post-36061","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-rss-only","7":"tag-summary","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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