{"id":35974,"date":"2010-12-10T02:59:03","date_gmt":"2010-12-10T02:59:03","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=35974"},"modified":"2010-12-10T02:59:03","modified_gmt":"2010-12-10T02:59:03","slug":"brands-adopt-the-pantone-color-of-the-year-for-2011","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/brands-adopt-the-pantone-color-of-the-year-for-2011\/","title":{"rendered":"Brands Adopt the Pantone Color of the Year for 2011"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-35976 lazyload\" title=\"pantone-2011-color-of-the-year\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/12\/pantone-2011-color-of-the-year.png\" alt=\"pantone-2011-color-of-the-year\" width=\"200\" height=\"113\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/113;\" \/>Each year, Pantone names a new color of the year.\u00a0 In 2010, turquoise won the honor.\u00a0 The <a href=\"http:\/\/www.pantone.com\/pages\/pantone\/pantone.aspx?pg=20824&amp;ca=10\">2011 Pantone color of the year<\/a> has been announced and it&#8217;s honeysuckle.\u00a0 It&#8217;s a reddish-pink color designated as <a href=\"http:\/\/www.pantone.com\/pages\/Pantone\/Pantone.aspx?pg=20759&amp;ca=4\">PMS 18-2120<\/a>.<\/p>\n<p>The Pantone color of the year is typically associated with the fashion and home categories, but it&#8217;s not unusual to see it spread to brand and products from a variety of lines of business.<\/p>\n<p>Brands that have already adopted the Pantone Honeysuckle color include:<\/p>\n<ul>\n<li><strong>iPhone:<\/strong> Check out the <a href=\"http:\/\/www.pantone.com\/pages\/Pantone\/Pantone.aspx?pg=20808&amp;ca=4\">MyPantone iPhone app<\/a><\/li>\n<li><strong>Visa:<\/strong> The <a href=\"http:\/\/www.pantone.com\/pages\/Pantone\/Pantone.aspx?pg=20809&amp;ca=4\">Pantone VISA Platinum Rewards Card<\/a> is now available in Honeysuckle<\/li>\n<li><strong>Tommy Hilfiger:<\/strong> A <a href=\"http:\/\/www.pantone.com\/pages\/Pantone\/Pantone.aspx?pg=20754&amp;ca=4\">Tommy Hilfiger Honeysuckle tennis skirt<\/a> has been added to the designer&#8217;s clothing line.<\/li>\n<li><strong>Dessy:<\/strong> Honeysuckle has been added to the bridal wear brand&#8217;s list of <a href=\"http:\/\/www.dessy.com\/\">200 Pantone Wedding Colors<\/a> available for bride&#8217;s maid and flower girl dresses.<\/li>\n<\/ul>\n<p>Some products using the Honeysuckle color are shown in the image below:<\/p>\n<p><div class=\"clearall\"><img decoding=\"async\" class=\"alignnone size-full wp-image-35975 lazyload\" title=\"pantone-honeysuckle\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/12\/pantone-honeysuckle.png\" alt=\"pantone-honeysuckle\" width=\"467\" height=\"162\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 467px; --smush-placeholder-aspect-ratio: 467\/162;\" \/><\/a><\/div>\n<\/p>\n<p>There is even a Pantone Paint line with a new Honeysuckle shade and a Pantone Hotel, complete with a Pantone Bar, in Brussels, which promises an experience that allows you to &#8220;travel to a colorific world.&#8221;<\/p>\n<p>The reddish-pink Honeysuckle color is intended to evoke an uplifting feeling and deliver a boost of confidence in navigating life&#8217;s challenges.\u00a0 The bright color is intended to be alluring, eye-catching, and attract people to it as a hummingbird is attracted to the reddish-pink flowers of a real honeysuckle.\u00a0 As the Pantone website explains, Honeysuckle could be very effective in package design, &#8220;for products that speak to something active or festive, or are  suggestive of sweet tastes and scents. It\u2019s an especially good shade for  delicious food or drink packaging.&#8221;<\/p>\n<p>Color trends are something that brand managers need to be aware of, and the <a href=\"http:\/\/www.pantone.com\/pages\/pantone\/Pantone.aspx?pg=20619&amp;ca=10\">Pantone trend reports<\/a> for the fashion and home industries are something to keep an eye on as the trends in clothing often spread to other categories as well.\u00a0 Color trends can provide broad insight into the emotions that are expected to affect consumers in the short term.\u00a0 The psychology of color marketing and color branding exist for a reason.\u00a0 Listen to the trends and predictions and look for creative ways to integrate them effectively into your own branding initiatives.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each year, Pantone names a new color of the year.\u00a0 In 2010, turquoise won the honor.\u00a0 The 2011 Pantone color of the year has been announced and it&#8217;s honeysuckle.\u00a0 It&#8217;s a reddish-pink color designated as PMS 18-2120. The Pantone color of the year is typically associated with the fashion and home categories, but it&#8217;s not [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":35976,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[6547,804,6305,6306,6741,6740],"class_list":{"0":"post-35974","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand","8":"tag-brand-color-palette","9":"tag-brand-identity","10":"tag-color-branding","11":"tag-color-marketing","12":"tag-color-trends","13":"tag-pantone-color-of-the-year","14":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brands Adopt the Pantone Color of the Year for 2011<\/title>\n<meta name=\"description\" content=\"Goodbye turquoise. Hello honeysuckle. Learn what the 2011 Pantone color of the year means for brands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/brands-adopt-the-pantone-color-of-the-year-for-2011\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brands Adopt the Pantone Color of the Year for 2011\" \/>\n<meta property=\"og:description\" content=\"Goodbye turquoise. Hello honeysuckle. 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