{"id":35967,"date":"2010-12-09T02:50:08","date_gmt":"2010-12-09T02:50:08","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=35967"},"modified":"2010-12-09T02:50:08","modified_gmt":"2010-12-09T02:50:08","slug":"hondas-naughty-or-nice-facebook-app-tracks-behavior-with-a-fun-hook","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/hondas-naughty-or-nice-facebook-app-tracks-behavior-with-a-fun-hook\/","title":{"rendered":"Honda&#8217;s Naughty or Nice Facebook App Tracks Behavior with a Fun Hook"},"content":{"rendered":"<p>I have to hand it to Honda for coming up with a Facebook app that can be perceived by consumers as fun, entertaining, and humorous, but could be working hard behind the scenes to tell Honda&#8217;s marketing team so much more than whether a user has been naughty or nice this year.<\/p>\n<p>To use the <a href=\"http:\/\/www.facebook.com\/Honda?v=app_166095796757583\">Honday Naughty or Nice Facebook app<\/a> shown below, you have to &#8220;like&#8221; the Honda page on Facebook.\u00a0 Then you can click the start button on the app, which will scan your Facebook updates for naughty or nice keyword flags, how often you &#8220;like&#8221; things, and how many Facebook invitations you accepted throughout 2010.\u00a0 The result tells you whether you&#8217;ve been naughty or nice this year.<\/p>\n<p><br class=\"spacer_\" \/><\/p>\n<div class=\"clearall\"><img decoding=\"async\" class=\"alignnone size-full wp-image-35968 lazyload\" title=\"Honda-Naughty-or-Nice_facebook-app\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/12\/Honda-Naughty-or-Nice_facebook-app.jpg\" alt=\"Honda-Naughty-or-Nice_facebook-app\" width=\"535\" height=\"645\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 535px; --smush-placeholder-aspect-ratio: 535\/645;\" \/><\/div>\n<p><br class=\"spacer_\" \/><\/p>\n<p>For users, the app could be humorous and could have a viral effect if groups of people start comparing results.\u00a0 However, Honda benefits in multiple ways.\u00a0 First, if the app is popular, Honda benefits from positive word-of-mouth marketing and brand buzz.\u00a0 More importantly, Honda get access to a year&#8217;s worth of Facebook updates as well as &#8220;like&#8221; and invitation acceptance behavior history.<\/p>\n<p>The app tab on Honda&#8217;s Facebook page doesn&#8217;t disclose upfront how much (if any) information Honda will collect, store, and\/or use as it crawls through user&#8217;s Facebook histories, but if the company is going through the trouble to search for naughty and nice flags, then it would make sense to look for additional keywords or behaviors that can help the company develop future targeted marketing campaigns.<\/p>\n<p>What do you think of this type of Facebook app?\u00a0 Too invasive?\u00a0 Very clever?\u00a0 Leave a comment and share your opinion.\u00a0 One thing is for certain, this type of app is likely to get more popular and marketers will probably have to get even more clever to motivate people to allow access to their social media profile histories.\u00a0 In other words, will a promise of being labeled naughty or nice be enough to move people to action and open the doors to their social media profiles a year from now?\u00a0 What do you think?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I have to hand it to Honda for coming up with a Facebook app that can be perceived by consumers as fun, entertaining, and humorous, but could be working hard behind the scenes to tell Honda&#8217;s marketing team so much more than whether a user has been naughty or nice this year. To use the [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":35968,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9],"tags":[2221,6739,6738,6737,520],"class_list":{"0":"post-35967","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-best-practices","8":"tag-brand-buzz","9":"tag-brand-online-marketing","10":"tag-brand-social-media-marketing","11":"tag-facebook-brand-apps","12":"tag-online-branding","13":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Honda&#039;s Naughty 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