{"id":35948,"date":"2010-12-04T17:31:47","date_gmt":"2010-12-04T17:31:47","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/2010\/12\/corporate-eye-summary-december-4-2010\/"},"modified":"2010-12-04T17:31:47","modified_gmt":"2010-12-04T17:31:47","slug":"corporate-eye-summary-december-4-2010","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/corporate-eye-summary-december-4-2010\/","title":{"rendered":"Corporate Eye Summary December 4, 2010"},"content":{"rendered":"<ul class=\"scrd_digest\">\n<li><a href=\"http:\/\/feedproxy.google.com\/~r\/corporateeye\/~3\/9D_zXRAU4SU\/\" rel=\"external\">What Makes for Effective Investor Relations Sites?  Part 31: Annual General Meetings<\/a>\n<div>Companies are of two minds about Annual General Meetings of Shareholders; some view them as a necessary evil to be dispensed with as quickly and with as little fanfare as possible; others see it as an opportunity to reach out to their owners and present the Board and management in the best possible light while [&#8230;]\n<p>\n<img decoding=\"async\" data-src=\"https:\/\/www.corporate-eye.com\/main\/images\/small-logo.gif\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><br \/>\n\n<\/p>\n<\/div>\n<\/li>\n<li><a href=\"http:\/\/feedproxy.google.com\/~r\/corporateeye\/~3\/x-A2dLxJK-0\/\" rel=\"external\">Fresh Ideas for Your Corporate Blog<\/a>\n<div>A guest post from Barbara Jolie on keeping your corporate blog fresh and interesting.<br \/>\nCorporate blogs can get a little stagnant, but not if you approach them from a fresh angle from time to time. In writing this, I realize that corporate communications professionals are often given a very limited scope from which to write. Some [&#8230;]\n<p>\n<img decoding=\"async\" data-src=\"https:\/\/www.corporate-eye.com\/main\/images\/small-logo.gif\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><br \/>\n\n<\/p>\n<\/div>\n<\/li>\n<li><a href=\"http:\/\/feedproxy.google.com\/~r\/corporateeye\/~3\/aOSI045jl2g\/\" rel=\"external\">FTC\u2019s Wants \u2018Do Not Track\u2019 List for Online Advertising<\/a>\n<div>Online behavioral targeting might be in danger for marketers if a new U.S. Federal Trade Commission proposal comes to fruition.\u00a0 As Internet users lose more of their privacy every day with every click being tracked for behavioral marketing purposes, the FTC is considering implementing a Do Not Track list similar to the immensely popular Do [&#8230;]\n<p>\n<img decoding=\"async\" data-src=\"https:\/\/www.corporate-eye.com\/main\/images\/small-logo.gif\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><br \/>\n\n<\/p>\n<\/div>\n<\/li>\n<li><a href=\"http:\/\/feedproxy.google.com\/~r\/corporateeye\/~3\/IGwi2_KIKNE\/\" rel=\"external\">Whoever Gets Their Positioning Right Wins a Prize: Survival (And Even Profit)<\/a>\n<div>I recently invited Karen Jones from BioEngagement to write a guest post for us about how best to position new technologies. Over to you, Karen!<br \/>\nLet\u2019s say you have a new technology platform to sell.  Should you describe it as \u201cnew and never been done before\u201d, or \u201cjust like those other guys, but better\u201d?<br \/>\nPositioning: Create [&#8230;]\n<p>\n<img decoding=\"async\" data-src=\"https:\/\/www.corporate-eye.com\/main\/images\/small-logo.gif\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><br \/>\n\n<\/p>\n<\/div>\n<\/li>\n<li><a href=\"http:\/\/feedproxy.google.com\/~r\/corporateeye\/~3\/ayHO8HXfhRE\/\" rel=\"external\">Big Shift in Holiday Brand Advertising Spending<\/a>\n<div>Holiday marketing and advertising budgets for retailers are staying relatively flat this year, but that money won&#8217;t be spent the same way it has been in prior years.\u00a0 2010 holiday advertising budgets will be spread in new ways to match the changing behaviors of consumers.<br \/>\nAccording to the BDO Retail Compass Survey, fewer companies are cutting [&#8230;]\n<p>\n<img decoding=\"async\" data-src=\"https:\/\/www.corporate-eye.com\/main\/images\/small-logo.gif\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><br \/>\n\n<\/p>\n<\/div>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What Makes for Effective Investor Relations Sites? Part 31: Annual General Meetings Companies are of two minds about Annual General Meetings of Shareholders; some view them as a necessary evil to be dispensed with as quickly and with as little fanfare as possible; others see it as an opportunity to reach out to their owners [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[6625],"tags":[6586],"class_list":{"0":"post-35948","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-rss-only","7":"tag-summary","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Corporate Eye Summary December 4, 2010 - Corporate Eye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/corporate-eye-summary-december-4-2010\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate Eye Summary December 4, 2010 - Corporate Eye\" \/>\n<meta property=\"og:description\" content=\"What Makes for Effective Investor Relations Sites? 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