{"id":35776,"date":"2010-11-20T17:31:46","date_gmt":"2010-11-20T17:31:46","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/2010\/11\/corporate-eye-summary-november-20-2010\/"},"modified":"2010-11-20T17:31:46","modified_gmt":"2010-11-20T17:31:46","slug":"corporate-eye-summary-november-20-2010","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/corporate-eye-summary-november-20-2010\/","title":{"rendered":"Corporate Eye Summary November 20, 2010"},"content":{"rendered":"<ul class=\"scrd_digest\">\n<li><a href=\"http:\/\/feedproxy.google.com\/~r\/corporateeye\/~3\/Rvmf0XNZaIY\/\" rel=\"external\">The Effects of Corporate Blog Marketing<\/a>\n<div>In today&#8217;s current business climate, many companies are opting to find smarter and more frugal methods of marketing, and forgoing the mistaken idea that corporations have to spend a lot of money on their marketing ideas. Although frugal does not equate to &#8220;cheap&#8221; or &#8220;poor quality&#8221;, it does require that the company be creative and [&#8230;]\n<p>\n<img decoding=\"async\" data-src=\"https:\/\/www.corporate-eye.com\/main\/images\/small-logo.gif\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><br \/>\n\n<\/p>\n<\/div>\n<\/li>\n<li><a href=\"http:\/\/feedproxy.google.com\/~r\/corporateeye\/~3\/j0dGBBJS4JI\/\" rel=\"external\">The Board\u2019s Role In Strategic Planning Redux<\/a>\n<div>The NYSE published recommendations on directors&#8217; role in business strategy. Some companies are ahead of the curve.<\/p>\n<p>\n<img decoding=\"async\" data-src=\"https:\/\/www.corporate-eye.com\/main\/images\/small-logo.gif\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><br \/>\n\n<\/p>\n<\/div>\n<\/li>\n<li><a href=\"http:\/\/feedproxy.google.com\/~r\/corporateeye\/~3\/mzevCHPpQx0\/\" rel=\"external\">Brands Try Stickybits for Creative Promotions through Mobile Apps<\/a>\n<div>Mobile marketing is so hot right now that every brand should be looking at how to integrate mobile into its marketing plan, particularly using mobile apps to drive consumer engagement with brands.\u00a0 Stickybits is gaining traction among leading brands as a mobile app that can do exactly that.<br \/>\nWhen people download the newest version of the [&#8230;]\n<p>\n<img decoding=\"async\" data-src=\"https:\/\/www.corporate-eye.com\/main\/images\/small-logo.gif\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><br \/>\n\n<\/p>\n<\/div>\n<\/li>\n<li><a href=\"http:\/\/feedproxy.google.com\/~r\/corporateeye\/~3\/87uW0j6nDDQ\/\" rel=\"external\">It Ain\u2019t Whatcha Do, It\u2019s The Way That You Do It\u2026<\/a>\n<div>.. and that&#8217;s what gets results!<br \/>\nThis may seem a little trite for a business sustainability and CSR blog.\u00a0 After all, thinking about your business&#8217; effects beyond the simple commercial supply of product or services is the very definition of sustainability.\u00a0 However, a particularly pertinent example surfaced last week.<br \/>\nArchimedes Pharma is (according to their website) an [&#8230;]\n<p>\n<img decoding=\"async\" data-src=\"https:\/\/www.corporate-eye.com\/main\/images\/small-logo.gif\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><br \/>\n\n<\/p>\n<\/div>\n<\/li>\n<li><a href=\"http:\/\/feedproxy.google.com\/~r\/corporateeye\/~3\/Fy0580-ftEE\/\" rel=\"external\">Li and Fung \u2014 Corporate Governance On One Page<\/a>\n<div>During my online journeys I&#8217;ve visited some interesting Corporate Governance sites. I found that too often I make quick judgments and that I need to take more time to assess the attributes of a visited site.<br \/>\nThis was put in play when I observed the Corporate Governance page of Li &#38; Fung Ltd an export [&#8230;]\n<p>\n<img decoding=\"async\" data-src=\"https:\/\/www.corporate-eye.com\/main\/images\/small-logo.gif\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><br \/>\n\n<\/p>\n<\/div>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The Effects of Corporate Blog Marketing In today&#8217;s current business climate, many companies are opting to find smarter and more frugal methods of marketing, and forgoing the mistaken idea that corporations have to spend a lot of money on their marketing ideas. Although frugal does not equate to &#8220;cheap&#8221; or &#8220;poor quality&#8221;, it does require [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[6625],"tags":[6586],"class_list":{"0":"post-35776","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-rss-only","7":"tag-summary","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Corporate Eye Summary November 20, 2010 - Corporate Eye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/corporate-eye-summary-november-20-2010\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate Eye Summary November 20, 2010 - Corporate Eye\" \/>\n<meta property=\"og:description\" content=\"The Effects of Corporate Blog Marketing In today&#8217;s current business climate, many companies are opting to find smarter and more frugal methods of marketing, and forgoing the mistaken idea that corporations have to spend a lot of money on their marketing ideas. 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