{"id":35770,"date":"2010-11-20T04:18:52","date_gmt":"2010-11-20T04:18:52","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=35770"},"modified":"2010-11-20T04:18:52","modified_gmt":"2010-11-20T04:18:52","slug":"new-logo-for-gmail-can-you-spot-the-changes","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/new-logo-for-gmail-can-you-spot-the-changes\/","title":{"rendered":"New Logo for Gmail – Can You Spot the Changes?"},"content":{"rendered":"

This week, Google<\/a> rolled out a new logo for Gmail<\/a> and the question most consumers are likely to ask when they hear about the logo overhaul is — “The Gmail logo changed?”\u00a0 That’s because, most consumers are not likely to notice the difference.\u00a0 Check out the Gmail logo before and after the redesign below and see if you can see the changes.<\/p>\n

\"gmail_logo\"<\/p>\n

So what differences could you spot?<\/p>\n

The ‘m’ and its corresponding envelope design are a bit wider.\u00a0 Colors have been tweaked a bit.\u00a0 The ‘by Google’ tagline is now right-aligned rather than left-aligned.\u00a0 Again, these are changes that most people won’t even notice.<\/p>\n

The question is why invest in such subtle logo revisions?<\/p>\n

The new version is more in line with the latest Google logo, and I have to agree that the new version does look just a touch better than the old version.\u00a0 Will the subtle changes really make a difference to the Google or Gmail brands?\u00a0 Probably not.\u00a0 However, brand consistency is essential to developing a powerful brand (which Google already is of course).<\/p>\n

Whether or not you agree with Google’s logo overhaul, it does lead to an interesting debate.\u00a0 At what point to companies invest in subtle logo tweaks to ensure brand consistency across the company vs. investing that money elsewhere?\u00a0 At what point do you say “no, it’s not worth it?” and resist making those logo tweaks?\u00a0 Is there ever such a point?\u00a0 Where do you draw the line?<\/p>\n

For brand managers, this is a difficult path to navigate.\u00a0 Where do you weigh in on the debate?\u00a0 Invest in the logo for brand consistency or use that money elsewhere?\u00a0 Leave a comment and share your thoughts.<\/p>\n","protected":false},"excerpt":{"rendered":"

This week, Google rolled out a new logo for Gmail and the question most consumers are likely to ask when they hear about the logo overhaul is — “The Gmail logo changed?”\u00a0 That’s because, most consumers are not likely to notice the difference.\u00a0 Check out the Gmail logo before and after the redesign below and […]<\/p>\n","protected":false},"author":4,"featured_media":35771,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[804,460,6711,1236,415,5859],"class_list":{"0":"post-35770","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand","8":"tag-brand-identity","9":"tag-brand-logo","10":"tag-gmail-logo","11":"tag-google-logo","12":"tag-logo-design","13":"tag-logo-redesign","14":"entry"},"yoast_head":"\nNew Logo for Gmail - Can You Spot the Changes?<\/title>\n<meta name=\"description\" content=\"Google rolled out a new logo for Gmail, but the changes are so subtle few people will notice. 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