{"id":35664,"date":"2010-11-13T17:30:27","date_gmt":"2010-11-13T17:30:27","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/2010\/11\/corporate-eye-summary-november-13-2010\/"},"modified":"2010-11-13T17:30:27","modified_gmt":"2010-11-13T17:30:27","slug":"corporate-eye-summary-november-13-2010","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/corporate-eye-summary-november-13-2010\/","title":{"rendered":"Corporate Eye Summary November 13, 2010"},"content":{"rendered":"<ul class=\"scrd_digest\">\n<li><a href=\"http:\/\/feedproxy.google.com\/~r\/corporateeye\/~3\/phv_JwHFV6U\/\" rel=\"external\">Facebook Dominates Display Advertising Impressions<\/a>\n<div>In a new report from comScore, data for the third quarter of 2010 shows that Facebook serves twice as many display ad impressions to the U.S. Internet audience as the next closest display ad publisher, Yahoo! sites.<br \/>\nThese statistics are quite different from first quarter 2010 data, which showed Facebook with just a 16.1% share of [&#8230;]\n<p>\n<img decoding=\"async\" data-src=\"https:\/\/www.corporate-eye.com\/main\/images\/small-logo.gif\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><br \/>\n\n<\/p>\n<\/div>\n<\/li>\n<li><a href=\"http:\/\/feedproxy.google.com\/~r\/corporateeye\/~3\/MGCqZuY760M\/\" rel=\"external\">The Importance of Internal Brand Advocates<\/a>\n<div>One of the concepts I teach in my books and at speaking engagements when I&#8217;m asked to talk about branding is the importance of creating internal brand advocates and giving them the freedom to talk about the brand they love and believe in.\u00a0 Your employees are your most powerful brand advocates.\u00a0 If they don&#8217;t believe [&#8230;]\n<p>\n<img decoding=\"async\" data-src=\"https:\/\/www.corporate-eye.com\/main\/images\/small-logo.gif\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><br \/>\n\n<\/p>\n<\/div>\n<\/li>\n<li><a href=\"http:\/\/feedproxy.google.com\/~r\/corporateeye\/~3\/9i4FhP27QNM\/\" rel=\"external\">Mandatory sustainability measures: a digest<\/a>\n<div>Like spring follows autumn or cats pounce on mice (even under the snow!), now seems to be the season for people to discuss mandatory supra-national reporting standards.\u00a0 Without going into too much detail, here is a selection of last week&#8217;s activity for you to peruse at your leisure.<br \/>\nEU may legislate on corporate, social and environmental [&#8230;]\n<p>\n<img decoding=\"async\" data-src=\"https:\/\/www.corporate-eye.com\/main\/images\/small-logo.gif\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><br \/>\n\n<\/p>\n<\/div>\n<\/li>\n<li><a href=\"http:\/\/feedproxy.google.com\/~r\/corporateeye\/~3\/QhEOUwjZlwQ\/\" rel=\"external\">Economies of Scale:  Small Business Resources for Big Business Ideas<\/a>\n<div>I usually make time to watch MSNBC\u2019s early morning weekend show Your Business.\u00a0 And just about every week, I see something interesting and think \u201cI should blog about that\u201d\u2014but then I think . . . small biz\/SOHO\/entrepreneurial ideas aren\u2019t very relevant for a corporate audience.<br \/>\nNow that I\u2019ve turned it over in my mind several times, [&#8230;]\n<p>\n<img decoding=\"async\" data-src=\"https:\/\/www.corporate-eye.com\/main\/images\/small-logo.gif\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><br \/>\n\n<\/p>\n<\/div>\n<\/li>\n<li><a href=\"http:\/\/feedproxy.google.com\/~r\/corporateeye\/~3\/SxNZLcSFBjw\/\" rel=\"external\">Corporate Eye Summary November 6, 2010<\/a>\n<div>Keeping Yahoo! Brand Value Alive<br \/>\nI read an interesting article about Yahoo! last week on BrandWeek that asked various business experts to weigh in on whether or not new leadership is the band-aid needed to bring the company back to its former position of strength.\u00a0 The responses were all fairly similar and match my own feelings [&#8230;]\n<p>\n<img decoding=\"async\" data-src=\"https:\/\/www.corporate-eye.com\/main\/images\/small-logo.gif\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><br \/>\n\n<\/p>\n<\/div>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Facebook Dominates Display Advertising Impressions In a new report from comScore, data for the third quarter of 2010 shows that Facebook serves twice as many display ad impressions to the U.S. Internet audience as the next closest display ad publisher, Yahoo! sites. These statistics are quite different from first quarter 2010 data, which showed Facebook [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[6625],"tags":[6586],"class_list":{"0":"post-35664","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-rss-only","7":"tag-summary","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Corporate Eye Summary November 13, 2010 - Corporate Eye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/corporate-eye-summary-november-13-2010\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate Eye Summary November 13, 2010 - Corporate Eye\" \/>\n<meta property=\"og:description\" content=\"Facebook Dominates Display Advertising Impressions In a new report from comScore, data for the third quarter of 2010 shows that Facebook serves twice as many display ad impressions to the U.S. Internet audience as the next closest display ad publisher, Yahoo! sites. 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