{"id":35529,"date":"2010-11-02T02:16:25","date_gmt":"2010-11-02T02:16:25","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=35529"},"modified":"2010-11-02T02:16:25","modified_gmt":"2010-11-02T02:16:25","slug":"lipton-makes-brand-guidelines-fun-with-an-iphone-app-and-a-million-dollars-in-virtual-sales","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/lipton-makes-brand-guidelines-fun-with-an-iphone-app-and-a-million-dollars-in-virtual-sales\/","title":{"rendered":"Lipton Makes Brand Guidelines Fun with an iPhone App and a Million Dollars in Virtual Sales"},"content":{"rendered":"<p><a href=\"http:\/\/www.lipton.com\"><img decoding=\"async\" class=\"alignleft size-full wp-image-35532 lazyload\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/113;margin-right: 10px;\" title=\"lipton-millionaire\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/11\/lipton-millionaire.gif\" alt=\"lipton-millionaire\" width=\"200\" height=\"113\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/>Lipton<\/a> is a well-known brand that promises decent tea.\u00a0 but Lipton had a problem.\u00a0 As <a href=\"http:\/\/www.ddb.com.hk\/index.htm\">DDB Hong Kong<\/a> describes, &#8220;Lipton approached us with a problem: no one was reading their  brand guidelines. However, when was the last time anyone got excited by  brand guidelines? &#8230; We created something completely unheard of &#8212; brand guidelines that are actually fun and engaging.&#8221;<\/p>\n<p>How did DDB Hong Kong do it?\u00a0 They created an iPhone app and gave every Lipton brand manager in the Asia Pacific region an iPhone.\u00a0 The &#8220;Lipton Millionaire&#8221; app included an interactive version of the &#8220;Lipton Voice&#8221; brand guidelines to study and a game which challenged Lipton brand managers about their knowledge of the Lipton brand and allowed them to compete against each other in a virtual game to win one million dollars in virtual sales.<\/p>\n<p>According to DDB Hong Kong, knowledge of  the Lipton brand is at an all-time high and excitement and belief in the brand promise from the most powerful brand advocates &#8212; employees &#8212; is undoubtedly higher, too.<\/p>\n<p>You can <a href=\"http:\/\/www.youtube.com\/v\/VMw5wjNXtNQ?fs=1&amp;hl=en_US&amp;rel=0\">check out the Lipton Millionaire video here<\/a> or check it out on the <a href=\"http:\/\/www.ddbi.com.hk\/awards\/lipton\/millionaire\/\">Lipton Millionaire<\/a> website.<\/p>\n<p>What do you think?\u00a0 Would an iPhone app help your brand managers better understand your brand guidelines or help turn them into powerful brand advocates?\u00a0 It worked for Lipton.\u00a0 It&#8217;s unfortunate that the effort only involved brand managers.\u00a0 While they certainly need to understand the brand guidelines, <em>all<\/em> employees should be educated about the brand and why guidelines are important.\u00a0 Afterall, an employee doesn&#8217;t have to be a brand manager to be a powerful brand advocate.\u00a0 Give them the chance to learn, embrace, and believe in your brand, and they just might advocate it for you.<\/p>\n<p>Leave a comment and share your thoughts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lipton is a well-known brand that promises decent tea.\u00a0 but Lipton had a problem.\u00a0 As DDB Hong Kong describes, &#8220;Lipton approached us with a problem: no one was reading their brand guidelines. However, when was the last time anyone got excited by brand guidelines? &#8230; We created something completely unheard of &#8212; brand guidelines that [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":35532,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[6673,6672,6674,6670,6671,6667,6668,6669],"class_list":{"0":"post-35529","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand","8":"tag-brand-guidelines","9":"tag-brand-iphone-app","10":"tag-brand-training","11":"tag-ddb-hk","12":"tag-ddb-hong-kong","13":"tag-lipton","14":"tag-lipton-brand-guidelines","15":"tag-lipton-millionaire","16":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lipton Makes Brand Guidelines Fun with an iPhone App and a Million Dollars in Virtual Sales<\/title>\n<meta name=\"description\" content=\"An iPhone app and a contest drives brand knowledge among Lipton brand managers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/lipton-makes-brand-guidelines-fun-with-an-iphone-app-and-a-million-dollars-in-virtual-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lipton Makes Brand Guidelines Fun with an iPhone App and a Million Dollars in Virtual Sales\" \/>\n<meta property=\"og:description\" content=\"An iPhone app and a contest drives brand knowledge among Lipton brand managers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/lipton-makes-brand-guidelines-fun-with-an-iphone-app-and-a-million-dollars-in-virtual-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/susangunelius\" \/>\n<meta property=\"article:published_time\" content=\"2010-11-02T02:16:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/11\/lipton-millionaire.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"113\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Susan Gunelius\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@susangunelius\" \/>\n<meta name=\"twitter:site\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Susan Gunelius\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/lipton-makes-brand-guidelines-fun-with-an-iphone-app-and-a-million-dollars-in-virtual-sales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/lipton-makes-brand-guidelines-fun-with-an-iphone-app-and-a-million-dollars-in-virtual-sales\/\"},\"author\":{\"name\":\"Susan Gunelius\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759\"},\"headline\":\"Lipton Makes Brand Guidelines Fun with an iPhone App and a Million Dollars in Virtual Sales\",\"datePublished\":\"2010-11-02T02:16:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/lipton-makes-brand-guidelines-fun-with-an-iphone-app-and-a-million-dollars-in-virtual-sales\/\"},\"wordCount\":310,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/lipton-makes-brand-guidelines-fun-with-an-iphone-app-and-a-million-dollars-in-virtual-sales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/11\/lipton-millionaire.gif\",\"keywords\":[\"brand guidelines\",\"brand iphone app\",\"brand training\",\"ddb hk\",\"ddb hong kong\",\"lipton\",\"lipton brand guidelines\",\"lipton millionaire\"],\"articleSection\":[\"Brand\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/lipton-makes-brand-guidelines-fun-with-an-iphone-app-and-a-million-dollars-in-virtual-sales\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/lipton-makes-brand-guidelines-fun-with-an-iphone-app-and-a-million-dollars-in-virtual-sales\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/lipton-makes-brand-guidelines-fun-with-an-iphone-app-and-a-million-dollars-in-virtual-sales\/\",\"name\":\"Lipton Makes Brand Guidelines Fun with an iPhone App and a Million Dollars in Virtual Sales\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/lipton-makes-brand-guidelines-fun-with-an-iphone-app-and-a-million-dollars-in-virtual-sales\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/lipton-makes-brand-guidelines-fun-with-an-iphone-app-and-a-million-dollars-in-virtual-sales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/11\/lipton-millionaire.gif\",\"datePublished\":\"2010-11-02T02:16:25+00:00\",\"description\":\"An iPhone app and a contest drives brand knowledge among Lipton brand managers.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/lipton-makes-brand-guidelines-fun-with-an-iphone-app-and-a-million-dollars-in-virtual-sales\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/lipton-makes-brand-guidelines-fun-with-an-iphone-app-and-a-million-dollars-in-virtual-sales\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/lipton-makes-brand-guidelines-fun-with-an-iphone-app-and-a-million-dollars-in-virtual-sales\/#primaryimage\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/11\/lipton-millionaire.gif\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/11\/lipton-millionaire.gif\",\"width\":200,\"height\":113},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/lipton-makes-brand-guidelines-fun-with-an-iphone-app-and-a-million-dollars-in-virtual-sales\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.corporate-eye.com\/main\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lipton Makes Brand Guidelines Fun with an iPhone App and a Million Dollars in Virtual Sales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"name\":\"Corporate Eye\",\"description\":\"...compare, compete, excel\",\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\",\"name\":\"Corporate Eye\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"width\":283,\"height\":42,\"caption\":\"Corporate Eye\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/lucynixon\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759\",\"name\":\"Susan Gunelius\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g\",\"caption\":\"Susan Gunelius\"},\"description\":\"Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President &amp; CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, BusinessWeek.com, TodayShow.com, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&amp;T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.\",\"sameAs\":[\"http:\/\/www.KeySplashCreative.com\",\"http:\/\/www.facebook.com\/susangunelius\",\"https:\/\/x.com\/susangunelius\"],\"url\":\"https:\/\/www.corporate-eye.com\/main\/author\/susang\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lipton Makes Brand Guidelines Fun with an iPhone App and a Million Dollars in Virtual Sales","description":"An iPhone app and a contest drives brand knowledge among Lipton brand managers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.corporate-eye.com\/main\/lipton-makes-brand-guidelines-fun-with-an-iphone-app-and-a-million-dollars-in-virtual-sales\/","og_locale":"en_US","og_type":"article","og_title":"Lipton Makes Brand Guidelines Fun with an iPhone App and a Million Dollars in Virtual Sales","og_description":"An iPhone app and a contest drives brand knowledge among Lipton brand managers.","og_url":"https:\/\/www.corporate-eye.com\/main\/lipton-makes-brand-guidelines-fun-with-an-iphone-app-and-a-million-dollars-in-virtual-sales\/","og_site_name":"Corporate Eye","article_author":"http:\/\/www.facebook.com\/susangunelius","article_published_time":"2010-11-02T02:16:25+00:00","og_image":[{"width":200,"height":113,"url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/11\/lipton-millionaire.gif","type":"image\/gif"}],"author":"Susan Gunelius","twitter_card":"summary_large_image","twitter_creator":"@susangunelius","twitter_site":"@lucynixon","twitter_misc":{"Written by":"Susan Gunelius","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.corporate-eye.com\/main\/lipton-makes-brand-guidelines-fun-with-an-iphone-app-and-a-million-dollars-in-virtual-sales\/#article","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/lipton-makes-brand-guidelines-fun-with-an-iphone-app-and-a-million-dollars-in-virtual-sales\/"},"author":{"name":"Susan Gunelius","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759"},"headline":"Lipton Makes Brand Guidelines Fun with an iPhone App and a Million Dollars in Virtual Sales","datePublished":"2010-11-02T02:16:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/lipton-makes-brand-guidelines-fun-with-an-iphone-app-and-a-million-dollars-in-virtual-sales\/"},"wordCount":310,"commentCount":0,"publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/lipton-makes-brand-guidelines-fun-with-an-iphone-app-and-a-million-dollars-in-virtual-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/11\/lipton-millionaire.gif","keywords":["brand guidelines","brand iphone app","brand training","ddb hk","ddb hong kong","lipton","lipton brand guidelines","lipton millionaire"],"articleSection":["Brand"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.corporate-eye.com\/main\/lipton-makes-brand-guidelines-fun-with-an-iphone-app-and-a-million-dollars-in-virtual-sales\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.corporate-eye.com\/main\/lipton-makes-brand-guidelines-fun-with-an-iphone-app-and-a-million-dollars-in-virtual-sales\/","url":"https:\/\/www.corporate-eye.com\/main\/lipton-makes-brand-guidelines-fun-with-an-iphone-app-and-a-million-dollars-in-virtual-sales\/","name":"Lipton Makes Brand Guidelines Fun with an iPhone App and a Million Dollars in Virtual Sales","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/lipton-makes-brand-guidelines-fun-with-an-iphone-app-and-a-million-dollars-in-virtual-sales\/#primaryimage"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/lipton-makes-brand-guidelines-fun-with-an-iphone-app-and-a-million-dollars-in-virtual-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/11\/lipton-millionaire.gif","datePublished":"2010-11-02T02:16:25+00:00","description":"An iPhone app and a contest drives brand knowledge among Lipton brand managers.","breadcrumb":{"@id":"https:\/\/www.corporate-eye.com\/main\/lipton-makes-brand-guidelines-fun-with-an-iphone-app-and-a-million-dollars-in-virtual-sales\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.corporate-eye.com\/main\/lipton-makes-brand-guidelines-fun-with-an-iphone-app-and-a-million-dollars-in-virtual-sales\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/lipton-makes-brand-guidelines-fun-with-an-iphone-app-and-a-million-dollars-in-virtual-sales\/#primaryimage","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/11\/lipton-millionaire.gif","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/11\/lipton-millionaire.gif","width":200,"height":113},{"@type":"BreadcrumbList","@id":"https:\/\/www.corporate-eye.com\/main\/lipton-makes-brand-guidelines-fun-with-an-iphone-app-and-a-million-dollars-in-virtual-sales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.corporate-eye.com\/main\/"},{"@type":"ListItem","position":2,"name":"Lipton Makes Brand Guidelines Fun with an iPhone App and a Million Dollars in Virtual Sales"}]},{"@type":"WebSite","@id":"https:\/\/www.corporate-eye.com\/main\/#website","url":"https:\/\/www.corporate-eye.com\/main\/","name":"Corporate Eye","description":"...compare, compete, excel","publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.corporate-eye.com\/main\/#organization","name":"Corporate Eye","url":"https:\/\/www.corporate-eye.com\/main\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","width":283,"height":42,"caption":"Corporate Eye"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/lucynixon"]},{"@type":"Person","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759","name":"Susan Gunelius","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g","caption":"Susan Gunelius"},"description":"Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President &amp; CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, BusinessWeek.com, TodayShow.com, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&amp;T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.","sameAs":["http:\/\/www.KeySplashCreative.com","http:\/\/www.facebook.com\/susangunelius","https:\/\/x.com\/susangunelius"],"url":"https:\/\/www.corporate-eye.com\/main\/author\/susang\/"}]}},"modified_by":"Lucy Nixon","_links":{"self":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/35529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/comments?post=35529"}],"version-history":[{"count":5,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/35529\/revisions"}],"predecessor-version":[{"id":50584,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/35529\/revisions\/50584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media\/35532"}],"wp:attachment":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media?parent=35529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/categories?post=35529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/tags?post=35529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}