{"id":35322,"date":"2010-10-17T14:33:20","date_gmt":"2010-10-17T13:33:20","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=35322"},"modified":"2010-10-17T14:33:20","modified_gmt":"2010-10-17T13:33:20","slug":"summary-october-17-2010","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/summary-october-17-2010\/","title":{"rendered":"Summary Post October 17, 2010"},"content":{"rendered":"<ul class=\"scrd_digest\">\n<li><a href=\"http:\/\/feedproxy.google.com\/~r\/corporateeye\/~3\/xTcBuC4HIWo\/\" rel=\"external\">Mixing Oil and Water<\/a>\n<div>We all have a water footprint; some of us have larger ones than others. (You can assess your personal water footprint here)<br \/>\nCompanies also have water footprints, and this will vary across sector: if you\u2019re a services provider, then your footprint will inevitably be smaller than if you use water as part of your operational processes. [&#8230;]<\/div>\n<\/li>\n<li><a href=\"http:\/\/feedproxy.google.com\/~r\/corporateeye\/~3\/j9tWGRkk5qA\/\" rel=\"external\">Alphabetical Order:  More about the Candidate Experience<\/a>\n<div>As noted in the previous post about candidate experience, Peter DeVries offers some interesting suggestions about talent technology in his post on Overcomplicating the Candidate Experience.<br \/>\nHighlights:<br \/>\nProblem 1:  \u201cYou have a compelling story to share with candidates, but based on the current paradigm with ATS (Applicant Tracking System) providers, you lose much of your ability [&#8230;]<\/div>\n<\/li>\n<li><a href=\"http:\/\/feedproxy.google.com\/~r\/corporateeye\/~3\/Mtlm-hHWgAU\/\" rel=\"external\">Research Shows Advertising Creative is More Important than Media Buy<\/a>\n<div>New research from comScore ARS Group provides a new vision of the marketing budget with creative positioned to take a bigger chunk of the upfront investment in advertising than media placement.\u00a0 The question is whether or not companies will actually take the research to heart and apply it to their own marketing strategies and budgets.<br \/>\nLet&#8217;s [&#8230;]<\/div>\n<\/li>\n<li><a href=\"http:\/\/feedproxy.google.com\/~r\/corporateeye\/~3\/aO_oz__HknU\/\" rel=\"external\">Goodbye New Gap Logo \u2013 Welcome Back Old Gap Logo<\/a>\n<div>Last week, I published a post here on Corporate Eye about the debate over the new Gap logo.\u00a0 This week, Gap is taking a new step to put out the controversial fire that the new logo started.\u00a0 Exactly one week after the new logo debuted on the Gap website, the company announced that the old [&#8230;]<\/div>\n<\/li>\n<li><a href=\"http:\/\/feedproxy.google.com\/~r\/corporateeye\/~3\/3bB-ceokkjk\/\" rel=\"external\">Green advertising: Feeling the pressure 1\/2<\/a>\n<div>An interesting sea change has caught my eye over the past 12 months :  the stricter regulation of green advertising.<br \/>\nEight months ago we reported how Denmark was introducing tough measures to stamp out greenwashing.\u00a0 The announcement said:<br \/>\nEnvironmental or ethical claims in marketing should therefore be  correct and precise and exaggerations as to the [&#8230;]<\/div>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Mixing Oil and Water We all have a water footprint; some of us have larger ones than others. (You can assess your personal water footprint here) Companies also have water footprints, and this will vary across sector: if you\u2019re a services provider, then your footprint will inevitably be smaller than if you use water as [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,6625],"tags":[6586],"class_list":{"0":"post-35322","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-best-practices","7":"category-rss-only","8":"tag-summary","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Summary Post October 17, 2010 - Corporate Eye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/summary-october-17-2010\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Summary Post October 17, 2010 - Corporate Eye\" \/>\n<meta property=\"og:description\" content=\"Mixing Oil and Water We all have a water footprint; some of us have larger ones than others. 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