{"id":35156,"date":"2010-10-06T08:09:58","date_gmt":"2010-10-06T07:09:58","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=35156"},"modified":"2010-10-01T22:10:31","modified_gmt":"2010-10-01T21:10:31","slug":"the-clorox-company-unveils-new-logo-with-a-green-twist","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/the-clorox-company-unveils-new-logo-with-a-green-twist\/","title":{"rendered":"The Clorox Company Unveils New Logo with a Green Twist"},"content":{"rendered":"

Both The Clorox Company<\/a> and the Clorox brand have long been linked with the colors of blue and white.\u00a0 It’s not surprising since those two color create a sense of cleanliness and purity — exactly what the Clorox product stands for.\u00a0 If you want something insanely clean, use Clorox.<\/p>\n

However, in recent years, The Clorox Company has worked hard to revamp the Clorox brand image in an effort to get away from the “chemical” image it conveyed and move more toward an environmentally-friendly image.\u00a0 The company released new products and new formulas for existing products as well as new packaging with a concentrated effort in bringing “green” to the brand.\u00a0 Now, the effort has come full circle.<\/p>\n

Last week, The Clorox Company unveiled a new logo that adds a new color to the blue and white that has been a tangible representation of the Clorox brand for more decades than most of us have been alive.\u00a0 That new color is green.\u00a0 Also, the blue color is lighter and brighter.\u00a0 You can see the old logo and new logos below.<\/p>\n

Old Logo<\/strong><\/p>\n


<\/p>\n

\"Clorox-old-logo\"<\/div>\n


<\/p>\n

New Logo<\/strong><\/p>\n


<\/p>\n

\"clorox-logo\"<\/div>\n


<\/p>\n

According to the press release<\/a> from The Clorox Company, the new logo is modern and better reflects the brand’s image in the 21st century.<\/p>\n

\n

“Our new logo better communicates what The Clorox Company stands for today,” said Clorox Chairman and CEO Don Knauss. “We’ve kept visual elements that reflect our heritage but we emphasized our forward-thinking mindset and objective to achieve strong growth, drive innovation and focus on sustainability.”<\/em><\/p>\n

Designed in-house, the new visual identity presents the company as modern and evolving, reflects the strength and direction of its brand portfolio, and underscores its commitment to sustainability and focus on natural products. The logo also utilizes “The Clorox Company” in its entirety as a way to distinguish the corporate identity from its flagship bleach brand.<\/em><\/p>\n<\/blockquote>\n

This logo redesign certainly does seem to be an improvement and should help the company in its efforts at driving focus to their more environmentally-friendly positioning.\u00a0 What do you think?\u00a0 Leave a comment and share your thoughts.<\/p>\n","protected":false},"excerpt":{"rendered":"

Both The Clorox Company and the Clorox brand have long been linked with the colors of blue and white.\u00a0 It’s not surprising since those two color create a sense of cleanliness and purity — exactly what the Clorox product stands for.\u00a0 If you want something insanely clean, use Clorox. However, in recent years, The Clorox […]<\/p>\n","protected":false},"author":4,"featured_media":35158,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9],"tags":[103,100,6606,415],"class_list":{"0":"post-35156","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-best-practices","8":"tag-brand-image","9":"tag-brand-strategy","10":"tag-clorox-company","11":"tag-logo-design","12":"entry"},"yoast_head":"\nThe Clorox Company Unveils New Logo with a Green Twist<\/title>\n<meta name=\"description\" content=\"A lighter, brighter blue and some dashes of green bring The Clorox Company logo into the 21st century.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/the-clorox-company-unveils-new-logo-with-a-green-twist\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Clorox Company Unveils New Logo with a Green Twist\" \/>\n<meta property=\"og:description\" content=\"A lighter, brighter blue and some dashes of green bring The Clorox Company logo into the 21st century.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/the-clorox-company-unveils-new-logo-with-a-green-twist\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/susangunelius\" \/>\n<meta property=\"article:published_time\" content=\"2010-10-06T07:09:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/10\/clorox-logo.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"212\" \/>\n\t<meta property=\"og:image:height\" content=\"65\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Susan Gunelius\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@susangunelius\" \/>\n<meta name=\"twitter:site\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Susan Gunelius\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/the-clorox-company-unveils-new-logo-with-a-green-twist\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/the-clorox-company-unveils-new-logo-with-a-green-twist\/\"},\"author\":{\"name\":\"Susan Gunelius\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759\"},\"headline\":\"The Clorox Company Unveils New Logo with a Green Twist\",\"datePublished\":\"2010-10-06T07:09:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/the-clorox-company-unveils-new-logo-with-a-green-twist\/\"},\"wordCount\":358,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/the-clorox-company-unveils-new-logo-with-a-green-twist\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/10\/clorox-logo.gif\",\"keywords\":[\"brand image\",\"brand strategy\",\"clorox company\",\"logo design\"],\"articleSection\":[\"Best Practices\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/the-clorox-company-unveils-new-logo-with-a-green-twist\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/the-clorox-company-unveils-new-logo-with-a-green-twist\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/the-clorox-company-unveils-new-logo-with-a-green-twist\/\",\"name\":\"The Clorox Company Unveils New Logo with a Green Twist\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/the-clorox-company-unveils-new-logo-with-a-green-twist\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/the-clorox-company-unveils-new-logo-with-a-green-twist\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/10\/clorox-logo.gif\",\"datePublished\":\"2010-10-06T07:09:58+00:00\",\"description\":\"A lighter, brighter blue and some dashes of green bring The Clorox Company logo into the 21st century.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/the-clorox-company-unveils-new-logo-with-a-green-twist\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/the-clorox-company-unveils-new-logo-with-a-green-twist\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/the-clorox-company-unveils-new-logo-with-a-green-twist\/#primaryimage\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/10\/clorox-logo.gif\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/10\/clorox-logo.gif\",\"width\":212,\"height\":65},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/the-clorox-company-unveils-new-logo-with-a-green-twist\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.corporate-eye.com\/main\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Clorox Company Unveils New Logo with a Green Twist\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"name\":\"Corporate Eye\",\"description\":\"...compare, compete, excel\",\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\",\"name\":\"Corporate Eye\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"width\":283,\"height\":42,\"caption\":\"Corporate Eye\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/lucynixon\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759\",\"name\":\"Susan Gunelius\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g\",\"caption\":\"Susan Gunelius\"},\"description\":\"Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President & CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, BusinessWeek.com, TodayShow.com, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.\",\"sameAs\":[\"http:\/\/www.KeySplashCreative.com\",\"http:\/\/www.facebook.com\/susangunelius\",\"https:\/\/x.com\/susangunelius\"],\"url\":\"https:\/\/www.corporate-eye.com\/main\/author\/susang\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Clorox Company Unveils New Logo with a Green Twist","description":"A lighter, brighter blue and some dashes of green bring The Clorox Company logo into the 21st century.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.corporate-eye.com\/main\/the-clorox-company-unveils-new-logo-with-a-green-twist\/","og_locale":"en_US","og_type":"article","og_title":"The Clorox Company Unveils New Logo with a Green Twist","og_description":"A lighter, brighter blue and some dashes of green bring The Clorox Company logo into the 21st century.","og_url":"https:\/\/www.corporate-eye.com\/main\/the-clorox-company-unveils-new-logo-with-a-green-twist\/","og_site_name":"Corporate Eye","article_author":"http:\/\/www.facebook.com\/susangunelius","article_published_time":"2010-10-06T07:09:58+00:00","og_image":[{"width":212,"height":65,"url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/10\/clorox-logo.gif","type":"image\/gif"}],"author":"Susan Gunelius","twitter_card":"summary_large_image","twitter_creator":"@susangunelius","twitter_site":"@lucynixon","twitter_misc":{"Written by":"Susan Gunelius","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.corporate-eye.com\/main\/the-clorox-company-unveils-new-logo-with-a-green-twist\/#article","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/the-clorox-company-unveils-new-logo-with-a-green-twist\/"},"author":{"name":"Susan Gunelius","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759"},"headline":"The Clorox Company Unveils New Logo with a Green Twist","datePublished":"2010-10-06T07:09:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/the-clorox-company-unveils-new-logo-with-a-green-twist\/"},"wordCount":358,"commentCount":0,"publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/the-clorox-company-unveils-new-logo-with-a-green-twist\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/10\/clorox-logo.gif","keywords":["brand image","brand strategy","clorox company","logo design"],"articleSection":["Best Practices"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.corporate-eye.com\/main\/the-clorox-company-unveils-new-logo-with-a-green-twist\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.corporate-eye.com\/main\/the-clorox-company-unveils-new-logo-with-a-green-twist\/","url":"https:\/\/www.corporate-eye.com\/main\/the-clorox-company-unveils-new-logo-with-a-green-twist\/","name":"The Clorox Company Unveils New Logo with a Green Twist","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/the-clorox-company-unveils-new-logo-with-a-green-twist\/#primaryimage"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/the-clorox-company-unveils-new-logo-with-a-green-twist\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/10\/clorox-logo.gif","datePublished":"2010-10-06T07:09:58+00:00","description":"A lighter, brighter blue and some dashes of green bring The Clorox Company logo into the 21st century.","breadcrumb":{"@id":"https:\/\/www.corporate-eye.com\/main\/the-clorox-company-unveils-new-logo-with-a-green-twist\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.corporate-eye.com\/main\/the-clorox-company-unveils-new-logo-with-a-green-twist\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/the-clorox-company-unveils-new-logo-with-a-green-twist\/#primaryimage","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/10\/clorox-logo.gif","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/10\/clorox-logo.gif","width":212,"height":65},{"@type":"BreadcrumbList","@id":"https:\/\/www.corporate-eye.com\/main\/the-clorox-company-unveils-new-logo-with-a-green-twist\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.corporate-eye.com\/main\/"},{"@type":"ListItem","position":2,"name":"The Clorox Company Unveils New Logo with a Green Twist"}]},{"@type":"WebSite","@id":"https:\/\/www.corporate-eye.com\/main\/#website","url":"https:\/\/www.corporate-eye.com\/main\/","name":"Corporate Eye","description":"...compare, compete, excel","publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.corporate-eye.com\/main\/#organization","name":"Corporate Eye","url":"https:\/\/www.corporate-eye.com\/main\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","width":283,"height":42,"caption":"Corporate Eye"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/lucynixon"]},{"@type":"Person","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759","name":"Susan Gunelius","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g","caption":"Susan Gunelius"},"description":"Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President & CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, BusinessWeek.com, TodayShow.com, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.","sameAs":["http:\/\/www.KeySplashCreative.com","http:\/\/www.facebook.com\/susangunelius","https:\/\/x.com\/susangunelius"],"url":"https:\/\/www.corporate-eye.com\/main\/author\/susang\/"}]}},"modified_by":"Susan Gunelius","_links":{"self":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/35156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/comments?post=35156"}],"version-history":[{"count":5,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/35156\/revisions"}],"predecessor-version":[{"id":35168,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/35156\/revisions\/35168"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media\/35158"}],"wp:attachment":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media?parent=35156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/categories?post=35156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/tags?post=35156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}