{"id":35084,"date":"2010-09-28T01:24:10","date_gmt":"2010-09-28T00:24:10","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=35084"},"modified":"2010-09-28T01:24:10","modified_gmt":"2010-09-28T00:24:10","slug":"25-most-brands-most-buzzed-about-by-women","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/25-most-brands-most-buzzed-about-by-women\/","title":{"rendered":"25 Brands Most Buzzed About by Women"},"content":{"rendered":"

\"women-brands\"NBC Universal’s<\/a> female-targeted ad sales, marketing and research initiative, called Women at NBCU, announced the August 2010 rankings for its monthly Brand Power Index this week, which was designed to be the most comprehensive measure of the 25 consumers brands that are most important and most talked about by women.<\/p>\n

The index is compiled using online search data from comScore, social media data from New Media Strategies and person-to-person conversations tracked by Keller Faye.\u00a0 Since research shows again and again that women are responsible for the vast majority of purchase decisions, this index should be one to keep an eye on.<\/p>\n

According to a press release from NBC Universal, the following brands ranked as the top 25 brands buzzed about by women in August 2010:<\/p>\n

    \n
  1. Walmart<\/li>\n
  2. Target<\/li>\n
  3. Verizon<\/li>\n
  4. eBay<\/li>\n
  5. AT&T<\/li>\n
  6. Coca-Cola<\/li>\n
  7. Bank of America<\/li>\n
  8. Ford<\/li>\n
  9. Amazon.com<\/li>\n
  10. Pepsi<\/li>\n
  11. McDonalds<\/li>\n
  12. Sprint<\/li>\n
  13. Dell<\/li>\n
  14. HP<\/li>\n
  15. Dish Network<\/li>\n
  16. Comcast<\/li>\n
  17. Gap<\/li>\n
  18. Toyota<\/li>\n
  19. Sears<\/li>\n
  20. Netflix<\/li>\n
  21. Kohl’s<\/li>\n
  22. iPhone<\/li>\n
  23. Microsoft<\/li>\n
  24. Wells Fargo<\/li>\n
  25. Home Depot<\/li>\n<\/ol>\n

    500 brands were analyzed in determining the top 25 brands buzzed about by women in August 2010, and aside from the top 25 ranking, the following findings stand out:<\/p>\n