{"id":35038,"date":"2010-10-05T12:59:01","date_gmt":"2010-10-05T11:59:01","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=35038"},"modified":"2010-10-04T13:06:31","modified_gmt":"2010-10-04T12:06:31","slug":"does-candidate-experience-matter","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/does-candidate-experience-matter\/","title":{"rendered":"The (In)Famous Candidate Experience"},"content":{"rendered":"


<\/p>\n

\"500px-Labyrinth.svg\"<\/a><\/div>\n

HR provocateur Gerry Crispin asked some good questions recently in The Candidate Experience: Is it just Smoke and Mirrors?<\/a> The point of his post:\u00a0 seems like people (on both sides of the process) would take the quality of the candidate experience more seriously if it were really important.\u00a0 There followed an interesting exchange of opinions from commenters!<\/p>\n

Summing up for the majority<\/em> was recruiter Jerry Albright who puts it this way:\u00a0 \u201cKnow what experience a candidate wants? To be hired. The rest is over-hyped.\u201d<\/p>\n

The main argument put forth by the minority<\/em>:\u00a0 Badly treated candidates will have a bad opinion of the company.\u00a0 The majority response:\u00a0 So what?<\/p>\n

Looking over the discussion, I notice that it\u2019s all pretty much about filling positions.\u00a0 And several people point out that a badly treated candidate who doesn\u2019t get the first job they apply for with Company X will very likely apply for another job at Company X if they think they might get it.\u00a0 Which is probably true.<\/p>\n

Someone notes that a good candidate experience will make for a better employee attitude on the part of the person who does get hired, which also is probably true\u2014but how long will that difference last, and how much of an investment would it be worth?<\/p>\n

Another person brings up the golden rule and common courtesy, but there\u2019s not much support for that view either.<\/p>\n

A different perspective can be found in Overcomplicating the Candidate Experience<\/a>, an article posted on the Human Capital Institute blog by talent technology guru Peter DeVries.\u00a0 His contention:\u00a0 \u201cToo often, companies create career websites that overcomplicate the candidate experience, making it difficult for candidates to complete one of the most critical activities on a company\u2019s career website: applying for a job.\u201d\u00a0 DeVries points out several problems . . .<\/p>\n

    \n
  1. Too many companies still bury the Careers link three or four clicks away from their corporate home page.<\/li>\n
  2. Too many companies use unbranded third-party ATCs for the job search and application processes\u2014which means the candidate effectively leaves the corporate site as soon as they start trying to find a job.<\/li>\n
  3. Too many companies rarely update the information on their Careers site because the process is too cumbersome.<\/li>\n
  4. Poorly designed applications discourage candidates\u2014and don\u2019t even gather good information.<\/li>\n<\/ol>\n

    DeVries has some good advice for dealing with these issues.\u00a0 In fact the advice is so good that it\u2019s worth another post.\u00a0 So coming up soon, some alliterative alphabet magic: \u00a0from the potent potential of APIs for ATSs, to the powerful productivity of the CMS.<\/p>\n


    <\/p>\n

    (Thanks to metoc<\/a> for the hand-drawn maze.)<\/p>\n","protected":false},"excerpt":{"rendered":"

    HR provocateur Gerry Crispin asked some good questions recently in The Candidate Experience: Is it just Smoke and Mirrors? The point of his post:\u00a0 seems like people (on both sides of the process) would take the quality of the candidate experience more seriously if it were really important.\u00a0 There followed an interesting exchange of opinions […]<\/p>\n","protected":false},"author":10,"featured_media":35039,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,25],"tags":[6162,33,41],"class_list":{"0":"post-35038","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-best-practices","8":"category-careers","9":"tag-candidate-experience","10":"tag-corporate-communications","11":"tag-corporate-website","12":"entry"},"yoast_head":"\nDoes Candidate Experience Matter?<\/title>\n<meta name=\"description\" content=\"Candidate experience would be taken more seriously if it really mattered. True? False? What do you think?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/does-candidate-experience-matter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does Candidate Experience Matter?\" \/>\n<meta property=\"og:description\" content=\"Candidate experience would be taken more seriously if it really mattered. True? False? What do you think?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/does-candidate-experience-matter\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:published_time\" content=\"2010-10-05T11:59:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/09\/500px-Labyrinth.svg.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Cynthia Giles\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:site\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cynthia Giles\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/does-candidate-experience-matter\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/does-candidate-experience-matter\/\"},\"author\":{\"name\":\"Cynthia Giles\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/58241bb9b531d4ce4e6bea1e86f915a1\"},\"headline\":\"The (In)Famous Candidate Experience\",\"datePublished\":\"2010-10-05T11:59:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/does-candidate-experience-matter\/\"},\"wordCount\":438,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/does-candidate-experience-matter\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/09\/500px-Labyrinth.svg.png\",\"keywords\":[\"candidate experience\",\"corporate communications\",\"corporate website\"],\"articleSection\":[\"Best Practices\",\"Careers\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/does-candidate-experience-matter\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/does-candidate-experience-matter\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/does-candidate-experience-matter\/\",\"name\":\"Does Candidate Experience Matter?\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/does-candidate-experience-matter\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/does-candidate-experience-matter\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/09\/500px-Labyrinth.svg.png\",\"datePublished\":\"2010-10-05T11:59:01+00:00\",\"description\":\"Candidate experience would be taken more seriously if it really mattered. True? False? What do you think?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/does-candidate-experience-matter\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/does-candidate-experience-matter\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/does-candidate-experience-matter\/#primaryimage\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/09\/500px-Labyrinth.svg.png\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/09\/500px-Labyrinth.svg.png\",\"width\":500,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/does-candidate-experience-matter\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.corporate-eye.com\/main\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The (In)Famous Candidate Experience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"name\":\"Corporate Eye\",\"description\":\"...compare, compete, excel\",\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\",\"name\":\"Corporate Eye\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"width\":283,\"height\":42,\"caption\":\"Corporate Eye\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/lucynixon\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/58241bb9b531d4ce4e6bea1e86f915a1\",\"name\":\"Cynthia Giles\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/00b4c2d781f5c3112f4bdd0ed82e6e42e943bd02b01a6cac8ea479bb1abecb50?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/00b4c2d781f5c3112f4bdd0ed82e6e42e943bd02b01a6cac8ea479bb1abecb50?s=96&d=identicon&r=g\",\"caption\":\"Cynthia Giles\"},\"description\":\"Cynthia Giles has followed a serpentine career path from academia to publishing to marketing and design to information technology and corporate communications. There\u2019s plenty of detail about this journey at www.cynthiagiles.com, but briefly--the common theme has been ideas, and how to present them effectively. Along the way, she became an accidental expert on data warehousing and business intelligence, and for the past ten years she has combined corporate contracting with an independent consulting practice that focuses on marketing strategy for smaller businesses and non-profits. Having spent quite a bit of time looking for work, and anywhere from two weeks to two years inside a wide variety of American companies\u2014she has given much thought to what works (and what doesn\u2019t) when it comes to creating a great employment fit.\",\"sameAs\":[\"http:\/\/www.cynthiagiles.com\"],\"url\":\"https:\/\/www.corporate-eye.com\/main\/author\/cynthia\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Does Candidate Experience Matter?","description":"Candidate experience would be taken more seriously if it really mattered. True? False? What do you think?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.corporate-eye.com\/main\/does-candidate-experience-matter\/","og_locale":"en_US","og_type":"article","og_title":"Does Candidate Experience Matter?","og_description":"Candidate experience would be taken more seriously if it really mattered. True? False? What do you think?","og_url":"https:\/\/www.corporate-eye.com\/main\/does-candidate-experience-matter\/","og_site_name":"Corporate Eye","article_published_time":"2010-10-05T11:59:01+00:00","og_image":[{"width":500,"height":500,"url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/09\/500px-Labyrinth.svg.png","type":"image\/png"}],"author":"Cynthia Giles","twitter_card":"summary_large_image","twitter_creator":"@lucynixon","twitter_site":"@lucynixon","twitter_misc":{"Written by":"Cynthia Giles","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.corporate-eye.com\/main\/does-candidate-experience-matter\/#article","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/does-candidate-experience-matter\/"},"author":{"name":"Cynthia Giles","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/58241bb9b531d4ce4e6bea1e86f915a1"},"headline":"The (In)Famous Candidate Experience","datePublished":"2010-10-05T11:59:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/does-candidate-experience-matter\/"},"wordCount":438,"commentCount":0,"publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/does-candidate-experience-matter\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/09\/500px-Labyrinth.svg.png","keywords":["candidate experience","corporate communications","corporate website"],"articleSection":["Best Practices","Careers"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.corporate-eye.com\/main\/does-candidate-experience-matter\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.corporate-eye.com\/main\/does-candidate-experience-matter\/","url":"https:\/\/www.corporate-eye.com\/main\/does-candidate-experience-matter\/","name":"Does Candidate Experience Matter?","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/does-candidate-experience-matter\/#primaryimage"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/does-candidate-experience-matter\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/09\/500px-Labyrinth.svg.png","datePublished":"2010-10-05T11:59:01+00:00","description":"Candidate experience would be taken more seriously if it really mattered. True? False? What do you think?","breadcrumb":{"@id":"https:\/\/www.corporate-eye.com\/main\/does-candidate-experience-matter\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.corporate-eye.com\/main\/does-candidate-experience-matter\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/does-candidate-experience-matter\/#primaryimage","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/09\/500px-Labyrinth.svg.png","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/09\/500px-Labyrinth.svg.png","width":500,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/www.corporate-eye.com\/main\/does-candidate-experience-matter\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.corporate-eye.com\/main\/"},{"@type":"ListItem","position":2,"name":"The (In)Famous Candidate Experience"}]},{"@type":"WebSite","@id":"https:\/\/www.corporate-eye.com\/main\/#website","url":"https:\/\/www.corporate-eye.com\/main\/","name":"Corporate Eye","description":"...compare, compete, excel","publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.corporate-eye.com\/main\/#organization","name":"Corporate Eye","url":"https:\/\/www.corporate-eye.com\/main\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","width":283,"height":42,"caption":"Corporate Eye"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/lucynixon"]},{"@type":"Person","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/58241bb9b531d4ce4e6bea1e86f915a1","name":"Cynthia Giles","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/00b4c2d781f5c3112f4bdd0ed82e6e42e943bd02b01a6cac8ea479bb1abecb50?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/00b4c2d781f5c3112f4bdd0ed82e6e42e943bd02b01a6cac8ea479bb1abecb50?s=96&d=identicon&r=g","caption":"Cynthia Giles"},"description":"Cynthia Giles has followed a serpentine career path from academia to publishing to marketing and design to information technology and corporate communications. There\u2019s plenty of detail about this journey at www.cynthiagiles.com, but briefly--the common theme has been ideas, and how to present them effectively. Along the way, she became an accidental expert on data warehousing and business intelligence, and for the past ten years she has combined corporate contracting with an independent consulting practice that focuses on marketing strategy for smaller businesses and non-profits. Having spent quite a bit of time looking for work, and anywhere from two weeks to two years inside a wide variety of American companies\u2014she has given much thought to what works (and what doesn\u2019t) when it comes to creating a great employment fit.","sameAs":["http:\/\/www.cynthiagiles.com"],"url":"https:\/\/www.corporate-eye.com\/main\/author\/cynthia\/"}]}},"modified_by":"Lucy Nixon","_links":{"self":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/35038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/comments?post=35038"}],"version-history":[{"count":5,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/35038\/revisions"}],"predecessor-version":[{"id":35180,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/35038\/revisions\/35180"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media\/35039"}],"wp:attachment":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media?parent=35038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/categories?post=35038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/tags?post=35038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}