{"id":35034,"date":"2010-09-26T14:01:16","date_gmt":"2010-09-26T13:01:16","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=35034"},"modified":"2010-09-26T14:01:16","modified_gmt":"2010-09-26T13:01:16","slug":"this-week-on-corporate-eye","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/this-week-on-corporate-eye\/","title":{"rendered":"This Week on Corporate Eye"},"content":{"rendered":"<p><span class=\"floatright\"><img decoding=\"async\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2010\/09\/this-week-corporate-eye.jpg\" alt=\"This week on Corporate Eye\" title=\"This week on Corporate Eye\" width=\"225\" height=\"454\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 225px; --smush-placeholder-aspect-ratio: 225\/454;\" \/> <\/span><\/p>\n<ul class=\"scrd_digest\">\n<li><a href=\"http:\/\/feedproxy.google.com\/~r\/corporateeye\/~3\/h4IRa4jknn0\/\" rel=\"external\">Teens Loud and Strong in Word-of-Mouth Marketing<\/a>\n<div>A report from the Keller Fay Group, reported by BrandWeek, delivers interesting results related to a year-long research study.\u00a0 According to the study, the hyper-social lives of teenagers helps brands.\u00a0 It turns out, teens are responsible for a &#8220;disproportionate amount of word-of-mouth about products and services.&#8221;<br \/>\nWhat amazes me from this study is not that teens [&#8230;]<\/div>\n<\/li>\n<li><a href=\"http:\/\/feedproxy.google.com\/~r\/corporateeye\/~3\/vUdlJJYofgo\/\" rel=\"external\">Wildlife Trust Rebrands as EcoHealth Alliance<\/a>\n<div>Wildlife Trust is a nonprofit organization that began in 1971 with a focus on wildlife conservation, but over the past 20 years, the organization has expanded its focus to include conservation medicine based on research about the relationships between ecosystems and animal and human health around the world.<br \/>\nThroughout the past two years, the organization&#8217;s board [&#8230;]<\/div>\n<\/li>\n<li><a href=\"http:\/\/feedproxy.google.com\/~r\/corporateeye\/~3\/2Jhfe_YmBkg\/\" rel=\"external\">More Skydiving:  Adventures in Employer Branding with the U.S. Army<\/a>\n<div>There\u2019s anybody-can-do-it skydiving . . . and then there\u2019s \u201cArmy Strong\u201d skydiving.\u00a0 Just take a look at \u00a0the illustration on the right for an example of that second category!<br \/>\nHere\u2019s the photo caption:<br \/>\nAt a zero angle of attack, better known as a \u201cNo Lift Dive,\u201d Sgt. 1st Class Cheryl Stearns, from the U.S. Army Parachute Team [&#8230;]<\/div>\n<\/li>\n<li><a href=\"http:\/\/feedproxy.google.com\/~r\/corporateeye\/~3\/g7P_IyGN8nQ\/\" rel=\"external\">Target Precisely and Measure What Matters<\/a>\n<div>I recently invited Hilary Briggs, an experienced company director and consultant, to give us her thoughts on media measurement. She asks:<br \/>\nIs your message really hitting home? Ignore the data at your peril.<br \/>\n&#8220;Key messages don\u2019t always hit the target group with the desired level of impact&#8221;.<br \/>\nUnfortunately this is far too common a problem in the [&#8230;]<\/div>\n<\/li>\n<li><a href=\"http:\/\/feedproxy.google.com\/~r\/corporateeye\/~3\/BDPEJ11bUmc\/\" rel=\"external\">Two Colors Dominate Web Branding<\/a>\n<div>In a recent article on ColourLovers.com, the two most popular colors for brands on the web were determined to be blue and red.\u00a0 In fact, blue and red aren&#8217;t just in the lead &#8212; they dominate the web.\u00a0 Take a look at the image showing just a handful of logos for major players in the [&#8230;]<\/div>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Teens Loud and Strong in Word-of-Mouth Marketing A report from the Keller Fay Group, reported by BrandWeek, delivers interesting results related to a year-long research study.\u00a0 According to the study, the hyper-social lives of teenagers helps brands.\u00a0 It turns out, teens are responsible for a &#8220;disproportionate amount of word-of-mouth about products and services.&#8221; What amazes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35077,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2],"tags":[6586],"class_list":{"0":"post-35034","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-resources","8":"tag-summary","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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