{"id":35004,"date":"2010-09-23T02:40:20","date_gmt":"2010-09-23T01:40:20","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=35004"},"modified":"2010-09-23T02:40:20","modified_gmt":"2010-09-23T01:40:20","slug":"teens-loud-and-strong-in-word-of-mouth-marketing","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/teens-loud-and-strong-in-word-of-mouth-marketing\/","title":{"rendered":"Teens Loud and Strong in Word-of-Mouth Marketing"},"content":{"rendered":"

\"teen-word-of-mouth-marketing\"A report from the Keller Fay Group, reported by BrandWeek<\/a>, delivers interesting results related to a year-long research study.\u00a0 According to the study, the hyper-social lives of teenagers helps brands.\u00a0 It turns out, teens are responsible for a “disproportionate amount of word-of-mouth about products and services.”<\/p>\n

What amazes me from this study is not that teens talk about brands and are a powerful form of word-of-mouth marketing but that the majority of those discussions happen in-person.\u00a0 In a time in history when it seems teens are hyper-connected and the forgotten art of face-to-face communication is fading away faster than ever, a full 75% of word-of-mouth marketing generated by teens is done through face-to-face communications.\u00a0 Just 13% of word-of-mouth marketing by teens occurs online and only 10% happens via telephone.<\/p>\n

Another point that stands out in the Keller Fay Group study is the finding that tell us which brands teens are talking about the most:<\/p>\n

    \n
  1. Coca-Cola<\/li>\n
  2. Apple<\/li>\n
  3. Verizon<\/li>\n
  4. iPod<\/li>\n
  5. Ford<\/li>\n
  6. Pepsi<\/li>\n
  7. McDonald’s<\/li>\n
  8. AT&T<\/li>\n
  9. Sony<\/li>\n
  10. Nike<\/li>\n<\/ol>\n

    It turns out that teens involved in the study engaged in “significantly more” word-of-mouth marketing related to “all categories” than the total consumer audience.\u00a0 Consider these statistics:<\/p>\n