{"id":34910,"date":"2010-09-21T12:53:28","date_gmt":"2010-09-21T11:53:28","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=34910"},"modified":"2010-09-21T12:53:28","modified_gmt":"2010-09-21T11:53:28","slug":"employer-branding-us-army","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/employer-branding-us-army\/","title":{"rendered":"More Skydiving: Adventures in Employer Branding with the U.S. Army"},"content":{"rendered":"


<\/p>\n

\"Skydiver<\/a><\/div>\n

There\u2019s anybody-can-do-it skydiving . . . and then there\u2019s \u201cArmy Strong\u201d skydiving.\u00a0 Just take a look at \u00a0the illustration on the right for an example of that second category!<\/p>\n

Here\u2019s the photo caption:<\/p>\n

At a zero angle of attack, better known as a \u201cNo Lift Dive,\u201d Sgt. 1st Class Cheryl Stearns, from the U.S. Army Parachute Team Golden Knights, holds her position to build enough air speed to execute the \u201cstyle set\u201d in a competitive amount of time.<\/p>\n

Even for someone (like me) who definitely plans not<\/em> to jump out of a plane for recreational purposes, this description sounds pretty thrilling.\u00a0 And it paints a vivid picture of the challenges and achievements offered by an Army career.<\/p>\n

A recent post<\/a> on Top Rank\u2019s Online Marketing blog describes how the Golden Knights<\/a> are making skilled use of social media.\u00a0 The GK media gurus invited Top Rank CEO Lee Odden, along with a few other \u201cdigerati types,\u201d to make a jump with the Golden Knights\u2014and his account of the experience is great reading, both for armchair adventurers and for HR marketers.<\/p>\n

In addition to this clever outreach strategy, the GK organization hits all the social media marks, with its own blog<\/a>, YouTube channel, Facebook page, Twitterstream, and Flickr gallery.\u00a0 There\u2019s also a Golden Knights section on ArmyStrongStories<\/a>, where \u201cSoldiers, Cadets and Veterans of every rank, background and MOS are invited to share their unfiltered perspective on daily life in the military.\u201d\u00a0 The varied materials work together across all these channels to create a strong impression of challenge and reward\u2014exactly the message the Army wants to convey.\u00a0 And the emphasis on video really strengthens the effect.<\/p>\n

All in all, the Golden Knights offer a great example of how to dramatize and distribute a career story.<\/p>\n

Still haven\u2019t had enough skydiving thrills?\u00a0 Visit www.skydive-tv.com<\/a> for videos of the 2010 USPA competition.\u00a0 And last\u2014here\u2019s a less-thrilling but totally on-topic blog post from skydiving HR pro Trevor Nagle, SPHR:\u00a0 Leadership and Skydiving: Lessons in Informed\u00a0Risk-Taking<\/a>.<\/p>\n


<\/p>\n

<\/strong><\/p>\n

(Photo<\/a> courtesy of the U.S. Army.\u00a0 Caption by Cpl. Sean Capogreco.)<\/p>\n","protected":false},"excerpt":{"rendered":"

There\u2019s anybody-can-do-it skydiving . . . and then there\u2019s \u201cArmy Strong\u201d skydiving.\u00a0 Just take a look at \u00a0the illustration on the right for an example of that second category! Here\u2019s the photo caption: At a zero angle of attack, better known as a \u201cNo Lift Dive,\u201d Sgt. 1st Class Cheryl Stearns, from the U.S. Army […]<\/p>\n","protected":false},"author":10,"featured_media":34911,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,25],"tags":[2931,6544,418],"class_list":{"0":"post-34910","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-best-practices","8":"category-careers","9":"tag-corporate-recruiting","10":"tag-skydiving","11":"tag-social-media","12":"entry"},"yoast_head":"\nGolden Knights and Employer Brand: Sky-diving with the US 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