{"id":34782,"date":"2010-09-10T01:08:44","date_gmt":"2010-09-10T00:08:44","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=34782"},"modified":"2020-01-02T18:26:30","modified_gmt":"2020-01-02T17:26:30","slug":"brands-invest-big-bucks-in-google-advertising","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/brands-invest-big-bucks-in-google-advertising\/","title":{"rendered":"Brands Invest Big Bucks in Google Advertising"},"content":{"rendered":"<p>Even big brands invest in pay-per-click advertising on the leading search engine, Google.\u00a0 According to statistics from <a href=\"http:\/\/www.kantarmedia.com\/\">Kantar Media<\/a>, as reported by Ad Age, June 2010 spending on Google pay-per-click search advertising through the Google AdWords program\u00a0 was dominated by online retailers and BP, a brand desperately trying to win back favor in consumers&#8217; minds following the oil spill in the Gulf of Mexico a month earlier.<\/p>\n<p>All Google pay-per-click advertisers weren&#8217;t included in the report, but of those that invested heavily in June 2010 on search marketing, the following companies stood out:<\/p>\n<ul>\n<li>AT&amp;T Mobility = $8.08 million<\/li>\n<li>Apollo Group = $6.67 million<\/li>\n<li>Expedia = $5.95 million<\/li>\n<li>Amazon = $5.85 million<\/li>\n<li>eBay = $4.25<\/li>\n<li>BP Corp = $3.59<\/li>\n<li>Hotels.com = $3.30 million<\/li>\n<li>JC Penney = $3.30 million<\/li>\n<li>Living Social = $2.29 million<\/li>\n<li>ADT Security = $2.19 million<\/li>\n<li>YellowPages.com = $1.2 million<\/li>\n<\/ul>\n<p>Brands spending less than $1 million on Google AdWords in June 2010 included Apple and Intel, and brands spending under $500,000 included GM, Walt Disney, Eastman Kodak, and BMW.<\/p>\n<p>However, looking at these results from some different perspectives, consider this &#8212; AT&amp;T is the third biggest advertising spender in the United States, spending $2.8 billion in 2009 on measured media according to Ad Age.\u00a0 The $8.08 million spent by AT&amp;T in June 2010 is just a drop in the bucket and helped drive marketing efforts related to the launch of the iPhone 4.<\/p>\n<p>In fact, the top 10 Google AdWords advertisers only accounted for 5% of Google&#8217;s U.S. revenue in June 2010 as reported by Ad Age.\u00a0 Of the biggest advertising spenders in the Google AdWords program, only a small percentage spend over $100,000 per year.\u00a0 The bulk of Google&#8217;s revenue from its search advertising program comes from a huge pool of smaller investments by smaller advertisers rather than the larger investments made by advertisers with deeper budgets.<\/p>\n<p>Is your brand represented in Google search advertising?\u00a0 If not, you might want to take a look at the ads consumers are presented with when they type keywords related to your business into Google&#8217;s search box.\u00a0 It doesn&#8217;t take a huge investment to be represented.\u00a0 As the statistics from Ad Age point out, most large and small businesses invest only a small percentage of their overall marketing budgets on search advertising, but at the very least, they are represented.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Even big brands invest in pay-per-click advertising on the leading search engine, Google.\u00a0 According to statistics from Kantar Media, as reported by Ad Age, June 2010 spending on Google pay-per-click search advertising through the Google AdWords program\u00a0 was dominated by online retailers and BP, a brand desperately trying to win back favor in consumers&#8217; minds [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[6531,6529,6533,6532,6528,6530],"class_list":{"0":"post-34782","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"tag-brand-search-advertising","8":"tag-google-adwords-spending","9":"tag-online-brand-advertising","10":"tag-pay-per-click-brand-advertising","11":"tag-pay-per-click-advertising","12":"tag-search-advertising-spending","13":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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