{"id":34741,"date":"2010-09-09T01:47:57","date_gmt":"2010-09-09T00:47:57","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=34741"},"modified":"2010-09-09T01:47:57","modified_gmt":"2010-09-09T00:47:57","slug":"the-real-reasons-people-like-brands-on-facebook","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/the-real-reasons-people-like-brands-on-facebook\/","title":{"rendered":"The Real Reasons People &#8216;Like&#8217; Brands on Facebook"},"content":{"rendered":"<p>A report released by <a href=\"http:\/\/www.exacttarget.com\/\">ExactTarget<\/a> reveals some interesting insights into the real reasons why people &#8220;like&#8221; brands on Facebook.\u00a0 In an April 2010 survey reported by <a href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1007912\">eMarketer<\/a>, ExactTarget asked participants what their motivations were for &#8220;liking&#8221; a company, brand or association on Facebook.<\/p>\n<p><strong>The main reasons according to the study are listed below:<\/strong><\/p>\n<ul>\n<li>40% = To receive discounts and promotions<\/li>\n<li>39% = To show my support of the company to others<\/li>\n<li>36% = To get a freebie such as free samples or coupons<\/li>\n<li>34% = To stay informed about the company&#8217;s activities<\/li>\n<li>33% = To get updates about future products<\/li>\n<li>30% = To get updates about future sales<\/li>\n<li>29% = For fun or entertainment<\/li>\n<li>25% = To get access to exclusive content<\/li>\n<li>22% = Someone recommended it to me<\/li>\n<li>21% = To learn more about the company<\/li>\n<li>13% = For education about company topics<\/li>\n<li>13% = To interact, share ideas, and provide feedback<\/li>\n<\/ul>\n<p>The most interesting point about this data is that three of the responses are related to receiving discounts and coupons (40% want to receive discounts and promotions, 36% want to get a freebie such as a free sample or coupons, and 30% want to get updates about future sales).\u00a0 These results aren&#8217;t that different from prior research reports related to why people follow brands and companies on the social web.<\/p>\n<p><strong>The biggest takeaways from recent studies related to why people follow brands are:<\/strong><\/p>\n<ol>\n<li>People want access to discounts and freebies.<\/li>\n<li>People want information about upcoming products before products hit stores.<\/li>\n<li>People want to have fun and be entertained.<\/li>\n<li>People want to learn through interesting, exclusive content that adds value to their lives.<\/li>\n<\/ol>\n<p>That&#8217;s what you need to do to get people to like your brand on the social web.\u00a0 Give people the four things listed above.\u00a0 If they get those things, they&#8217;ll &#8220;like&#8221; your brand.\u00a0 They&#8217;ll tell their friends about it.\u00a0 And they&#8217;ll even join the conversation.\u00a0 Why?\u00a0 Because you&#8217;re engaging them by delivering what they want and need in an interesting, entertaining manner.<\/p>\n<p>In other words, take the social web down to its most basic level.\u00a0 What do customers want?\u00a0 Those things are listed above.\u00a0 Give those things to the online audience, and you&#8217;ll have taken your first step to social media marketing and online brand building success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A report released by ExactTarget reveals some interesting insights into the real reasons why people &#8220;like&#8221; brands on Facebook.\u00a0 In an April 2010 survey reported by eMarketer, ExactTarget asked participants what their motivations were for &#8220;liking&#8221; a company, brand or association on Facebook. The main reasons according to the study are listed below: 40% = [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[6527,6525,6526,520,1011],"class_list":{"0":"post-34741","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"tag-facebook-branding","8":"tag-facebook-like","9":"tag-facebook-marketing","10":"tag-online-branding","11":"tag-social-media-branding","12":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Real Reasons People &#039;Like&#039; 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