{"id":34354,"date":"2010-07-30T17:37:10","date_gmt":"2010-07-30T16:37:10","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=34354"},"modified":"2010-07-30T17:37:10","modified_gmt":"2010-07-30T16:37:10","slug":"women-spend-30-more-time-on-social-network-sites-than-men-worldwide","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/women-spend-30-more-time-on-social-network-sites-than-men-worldwide\/","title":{"rendered":"Women Spend 30% More Time on Social Network Sites than Men Worldwide"},"content":{"rendered":"

\"woman_computer\"ComScore<\/a> released a new report this week called Women on the Web: How Women are Shaping the Internet<\/em>, which offers enlightening statistics and trends related to how men and women use the Internet around the world.\u00a0 Considering that women make most purchasing decisions, this is a report that brand managers need to read.<\/p>\n

One of the most interesting findings in the comScore report tells us that women spend 30% more time on social networking sites than men do.\u00a0 Not only do they spend more time on social networking sites each month (5.5 hours per month for women vs. 4 hours per month for men), but more women are using social networking sites then men with 75.8% of women around the world who access the Internet visiting a social networking site compared to 69.7% of men.<\/p>\n

Not only do women spend more time on social networking sites across the globe, but the statistic holds true in specific regions as well, as shown below:<\/p>\n